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Why is customer retention important in the marketing of services?
  • a)
    It helps in attracting new customers.
  • b)
    It increases the demand for services.
  • c)
    It leads to positive word of mouth.
  • d)
    It reduces the need for marketing efforts.
Correct answer is option 'C'. Can you explain this answer?
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Why is customer retention important in the marketing of services?a)It ...
Customer retention is important in the marketing of services because it leads to positive word of mouth. Satisfied and loyal customers are more likely to recommend a service provider to others, which can attract new customers without the need for extensive marketing efforts. Positive word of mouth can significantly impact a service provider's reputation and credibility, leading to increased demand for services.
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Why is customer retention important in the marketing of services?a)It helps in attracting new customers.b)It increases the demand for services.c)It leads to positive word of mouth.d)It reduces the need for marketing efforts.Correct answer is option 'C'. Can you explain this answer?
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