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InstructionsThe passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.
Vance Packard’s The Hidden Persuaders alerted the public to the psychoanalytical techniques used by the advertising industry. Its premise was that advertising agencies were using depth interviews to identify hidden consumer motivations, which were then used to entice consumers to buy goods. Critics and reporters often wrongly assumed that Packard was writing mainly about subliminal advertising. Packard never mentioned the word subliminal, however, and devoted very little space to discussions of “subthreshold” effects. Instead, his views largely aligned with the notion that individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge.
  • a)
    Packard held that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuaded.
  • b)
    Packard held that advertising as a ‘hidden persuasion’ builds on peoples’ conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal level.
  • c)
    Packard argued that advertising as a ‘hidden persuasion’ works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and works.
  • d)
    Packard argued that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targeted.
Correct answer is option 'A'. Can you explain this answer?
Verified Answer
Instructions:The passage given below is followed by four alternate sum...
Summary: Packard's book, "The Hidden Persuaders," discussed how advertising agencies use psychoanalytical techniques to identify hidden consumer motivations and persuade them to buy goods. Contrary to popular belief, Packard did not focus on subliminal advertising but rather on the idea that individuals can be influenced by supraliminal messages without their conscious knowledge.
Detailed Explanation:
The passage highlights the main points about Vance Packard's book, "The Hidden Persuaders," and its focus on the techniques used by advertising agencies to persuade consumers. Here is a breakdown of the passage and the correct summary:
1. Vance Packard's book, "The Hidden Persuaders," exposed the psychoanalytical techniques used by the advertising industry.
2. Advertising agencies conducted depth interviews to uncover hidden consumer motivations.
3. These hidden motivations were then used to entice consumers into buying goods.
4. Critics and reporters mistakenly associated Packard's book with subliminal advertising, but he never mentioned it.
5. Packard's book had very little discussion about "subthreshold" effects.
6. Instead, Packard's views aligned with the idea that individuals may not have access to their conscious thoughts and can be influenced by supraliminal messages without their knowledge.
Based on these points, we can conclude that the most accurate summary is option A:
- Packard held that advertising as a 'hidden persuasion' understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuaded.
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Directions: Analyse the passage given and provide an appropriate answer for the questions that follow.Enunciated by Jung as an integral part of his psychology in 1916 immediately after his unsettling confrontation with the unconscious, the transcendent function was seen by Jung as uniting the opposites, transforming psyche, and central to the individuation process. It also undoubtedly reflects his personal experience in coming to terms with the unconscious. Jung portrayed the transcendent function as operating through symbol and fantasy and mediating between the opposites of consciousness and the unconscious to prompt the emergence of a new, third posture that transcends the two. In exploring the details of the transcendent function and its connection to other Jungian constructs, this work has unearthed significant changes, ambiguities, and inconsistencies in Jung's writings. Further, it has identified two separate images of the transcendent function:(1) the narrow transcendent function, the function or process within Jung's pantheon of psychic structures, generally seen as the uniting of the opposites of consciousness and the unconscious from which a new attitude emerges; and(2) the expansive transcendent function, the root metaphor for psyche or being psychological that subsumes Jung's pantheon and that apprehends the most fundamental psychic activity of interacting with the unknown or other. This book has also posited that the expansive transcendent function, as the root metaphor for exchanges between conscious and the unconscious, is the wellspring from whence flows other key Jungian structures such as the archetypes and the Self, and is the core of the individuation process. The expansive transcendent function has been explored further by surveying other schools of psychology, with both depth and non-depth orientations, and evaluating the transcendent function alongside structures or processes in those other schools which play similar mediatory and/or transitional roles.Q. A comparison similar to the distinction between the two images of the transcendent function would be

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Instructions:The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.Vance Packard’s The Hidden Persuaders alerted the public to the psychoanalytical techniques used by the advertising industry. Its premise was that advertising agencies were using depth interviews to identify hidden consumer motivations, which were then used to entice consumers to buy goods. Critics and reporters often wrongly assumed that Packard was writing mainly about subliminal advertising. Packard never mentioned the word subliminal, however, and devoted very little space to discussions of “subthreshold” effects. Instead, his views largely aligned with the notion that individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge.a)Packard held that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuaded.b)Packard held that advertising as a ‘hidden persuasion’ builds on peoples’ conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal level.c)Packard argued that advertising as a ‘hidden persuasion’ works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and works.d)Packard argued that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targeted.Correct answer is option 'A'. Can you explain this answer?
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Instructions:The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.Vance Packard’s The Hidden Persuaders alerted the public to the psychoanalytical techniques used by the advertising industry. Its premise was that advertising agencies were using depth interviews to identify hidden consumer motivations, which were then used to entice consumers to buy goods. Critics and reporters often wrongly assumed that Packard was writing mainly about subliminal advertising. Packard never mentioned the word subliminal, however, and devoted very little space to discussions of “subthreshold” effects. Instead, his views largely aligned with the notion that individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge.a)Packard held that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuaded.b)Packard held that advertising as a ‘hidden persuasion’ builds on peoples’ conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal level.c)Packard argued that advertising as a ‘hidden persuasion’ works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and works.d)Packard argued that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targeted.Correct answer is option 'A'. Can you explain this answer? for CAT 2025 is part of CAT preparation. The Question and answers have been prepared according to the CAT exam syllabus. Information about Instructions:The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.Vance Packard’s The Hidden Persuaders alerted the public to the psychoanalytical techniques used by the advertising industry. Its premise was that advertising agencies were using depth interviews to identify hidden consumer motivations, which were then used to entice consumers to buy goods. Critics and reporters often wrongly assumed that Packard was writing mainly about subliminal advertising. Packard never mentioned the word subliminal, however, and devoted very little space to discussions of “subthreshold” effects. Instead, his views largely aligned with the notion that individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge.a)Packard held that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuaded.b)Packard held that advertising as a ‘hidden persuasion’ builds on peoples’ conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal level.c)Packard argued that advertising as a ‘hidden persuasion’ works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and works.d)Packard argued that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targeted.Correct answer is option 'A'. Can you explain this answer? covers all topics & solutions for CAT 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Instructions:The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.Vance Packard’s The Hidden Persuaders alerted the public to the psychoanalytical techniques used by the advertising industry. Its premise was that advertising agencies were using depth interviews to identify hidden consumer motivations, which were then used to entice consumers to buy goods. Critics and reporters often wrongly assumed that Packard was writing mainly about subliminal advertising. Packard never mentioned the word subliminal, however, and devoted very little space to discussions of “subthreshold” effects. Instead, his views largely aligned with the notion that individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge.a)Packard held that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuaded.b)Packard held that advertising as a ‘hidden persuasion’ builds on peoples’ conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal level.c)Packard argued that advertising as a ‘hidden persuasion’ works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and works.d)Packard argued that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targeted.Correct answer is option 'A'. Can you explain this answer?.
Solutions for Instructions:The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.Vance Packard’s The Hidden Persuaders alerted the public to the psychoanalytical techniques used by the advertising industry. Its premise was that advertising agencies were using depth interviews to identify hidden consumer motivations, which were then used to entice consumers to buy goods. Critics and reporters often wrongly assumed that Packard was writing mainly about subliminal advertising. Packard never mentioned the word subliminal, however, and devoted very little space to discussions of “subthreshold” effects. Instead, his views largely aligned with the notion that individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge.a)Packard held that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuaded.b)Packard held that advertising as a ‘hidden persuasion’ builds on peoples’ conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal level.c)Packard argued that advertising as a ‘hidden persuasion’ works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and works.d)Packard argued that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targeted.Correct answer is option 'A'. Can you explain this answer? in English & in Hindi are available as part of our courses for CAT. Download more important topics, notes, lectures and mock test series for CAT Exam by signing up for free.
Here you can find the meaning of Instructions:The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.Vance Packard’s The Hidden Persuaders alerted the public to the psychoanalytical techniques used by the advertising industry. Its premise was that advertising agencies were using depth interviews to identify hidden consumer motivations, which were then used to entice consumers to buy goods. Critics and reporters often wrongly assumed that Packard was writing mainly about subliminal advertising. Packard never mentioned the word subliminal, however, and devoted very little space to discussions of “subthreshold” effects. Instead, his views largely aligned with the notion that individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge.a)Packard held that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuaded.b)Packard held that advertising as a ‘hidden persuasion’ builds on peoples’ conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal level.c)Packard argued that advertising as a ‘hidden persuasion’ works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and works.d)Packard argued that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targeted.Correct answer is option 'A'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of Instructions:The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.Vance Packard’s The Hidden Persuaders alerted the public to the psychoanalytical techniques used by the advertising industry. Its premise was that advertising agencies were using depth interviews to identify hidden consumer motivations, which were then used to entice consumers to buy goods. Critics and reporters often wrongly assumed that Packard was writing mainly about subliminal advertising. Packard never mentioned the word subliminal, however, and devoted very little space to discussions of “subthreshold” effects. Instead, his views largely aligned with the notion that individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge.a)Packard held that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuaded.b)Packard held that advertising as a ‘hidden persuasion’ builds on peoples’ conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal level.c)Packard argued that advertising as a ‘hidden persuasion’ works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and works.d)Packard argued that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targeted.Correct answer is option 'A'. Can you explain this answer?, a detailed solution for Instructions:The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.Vance Packard’s The Hidden Persuaders alerted the public to the psychoanalytical techniques used by the advertising industry. Its premise was that advertising agencies were using depth interviews to identify hidden consumer motivations, which were then used to entice consumers to buy goods. Critics and reporters often wrongly assumed that Packard was writing mainly about subliminal advertising. Packard never mentioned the word subliminal, however, and devoted very little space to discussions of “subthreshold” effects. Instead, his views largely aligned with the notion that individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge.a)Packard held that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuaded.b)Packard held that advertising as a ‘hidden persuasion’ builds on peoples’ conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal level.c)Packard argued that advertising as a ‘hidden persuasion’ works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and works.d)Packard argued that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targeted.Correct answer is option 'A'. Can you explain this answer? has been provided alongside types of Instructions:The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.Vance Packard’s The Hidden Persuaders alerted the public to the psychoanalytical techniques used by the advertising industry. Its premise was that advertising agencies were using depth interviews to identify hidden consumer motivations, which were then used to entice consumers to buy goods. Critics and reporters often wrongly assumed that Packard was writing mainly about subliminal advertising. Packard never mentioned the word subliminal, however, and devoted very little space to discussions of “subthreshold” effects. Instead, his views largely aligned with the notion that individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge.a)Packard held that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuaded.b)Packard held that advertising as a ‘hidden persuasion’ builds on peoples’ conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal level.c)Packard argued that advertising as a ‘hidden persuasion’ works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and works.d)Packard argued that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targeted.Correct answer is option 'A'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice Instructions:The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.Vance Packard’s The Hidden Persuaders alerted the public to the psychoanalytical techniques used by the advertising industry. Its premise was that advertising agencies were using depth interviews to identify hidden consumer motivations, which were then used to entice consumers to buy goods. Critics and reporters often wrongly assumed that Packard was writing mainly about subliminal advertising. Packard never mentioned the word subliminal, however, and devoted very little space to discussions of “subthreshold” effects. Instead, his views largely aligned with the notion that individuals do not always have access to their conscious thoughts and can be persuaded by supraliminal messages without their knowledge.a)Packard held that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuaded.b)Packard held that advertising as a ‘hidden persuasion’ builds on peoples’ conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal level.c)Packard argued that advertising as a ‘hidden persuasion’ works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and works.d)Packard argued that advertising as a ‘hidden persuasion’ understands the hidden motivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targeted.Correct answer is option 'A'. 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