The process of conceiving an idea of starting a company and developing it into a concrete reality through incorporation is called promotion. It is the primary stage of formation and refers to the sum total of activities of all those who participate in the building of the enterprise up to the organization of the company and completion of the plan to exploit the ideas.According to Heney “the process of organizing and planning the finances of a business enterprise under the corporate form is called promotion. The person who undertakes the responsibility of bringing a company into existence is called a promoter. The promoter may be a single individual or group of individuals. The promoter conceives the idea of for incorporation of a company. The promotion work may be undertaken for starting a new business or expansion of an existing business unit. Promotion involves the following steps:1. Discovery of idea - The idea of starting the business enterprise is conceived by the promoter. The idea conceived should be applicable and feasible. At this stage, the promoter makes a rough estimate of probable incomes and expenditures of the business unit to be started. At the time of discovering the idea of starting the business, he makes an assessment about business risks, financial risks, investment risks, technical risks and commercial risks of the venture. This stage of promotion is primarily meant for thinking of an idea to start a company.2. Preliminary Investigation - Preliminary investigation constitute the second important stage of company promotion. At this stage the soundness of the business is studied by the promoter. The soundness of the venture is studied by ascertaining the hidden weakness of the plan and also finding whether the venture is suitable for the consumer or not. The promoter makes a rough estimate about the cost of the project, estimated sales and estimated income resulting from the venture. The viability and profitability of the project is accounted for while making preliminary investigation at promotion stage.3. Detailed Investigation - The first and second stage of promotion has given a wide range of encouragement to the promoter and he got inspired at this stage. After preliminary investigation, the promoter goes for detailed investigation of his ideas with the help of different experts like engineer, chemist, financial experts and market analysis experts. Detailed investigation gives a good picture regarding the soundness of the project because at this stage the promoter is in a better position to know the capital requirement, place of location, size of the unit, demand for the product in the market and the probable prices of the product. The knowledge about the various branches are obtained from the experts.4. Assembling - When all the parameters of starting a company are found favorable at detailed investigation stage, the promoter goes for giving a concrete shape to the business. At detailed investigation stage, the promoter is satisfied regarding the practicability and profitability of the proposed venture. After being satisfied he proceeds for the next stage called assembling which means getting the support and consent of some other persons to act as directors or founders arranging suitable site for the company and arrangement for patents. At this stage all the steps for setting up a company is accounted for. The promoter also enter into contract with the government and other agencies for necessary clearance and license of the business.5. Financing the proposition - Finance is the life blood of each and every business unit. In financing stage the promoter approaches bankers, financing institutions, underwriters, prospective investors and creditors to help in financing the proposition. The promoter also prepares prospectus which is written invitation to the public to subscribe for the paid-up capital. Promoter also takes necessary steps for incorporating a company and getting certificate of commencement. For incorporating a company and getting certificate of commencement a lot of legal formalities are maintained and he has to comply for these legal formalities.

Stages involved in the promotion of a company:

Promoting a company involves a series of stages that aim to create awareness, generate interest, and ultimately persuade potential customers to purchase products or services. These stages can be summarized as follows:

1. Market research:
Before starting any promotion activities, it is crucial to conduct thorough market research. This involves identifying the target audience, understanding their needs and preferences, and analyzing the competition. By gathering this information, companies can develop effective marketing strategies and tailor their promotions to reach the right audience.

2. Setting objectives:
Once the target audience is identified, clear and measurable objectives need to be established. These objectives may include increasing brand awareness, driving sales, or launching a new product. Setting specific goals will help guide the promotion efforts and evaluate their success later on.

3. Developing a marketing plan:
A well-structured marketing plan outlines the strategies and tactics to be employed to achieve the objectives. This includes deciding on the promotional channels to be utilized, such as online advertising, social media marketing, content marketing, public relations, or traditional advertising methods. The plan should also incorporate a budget and a timeline for implementing the promotional activities.

4. Creating compelling content:
To capture the attention of potential customers, it is crucial to create high-quality and engaging content. This can include informative blog posts, visually appealing graphics, videos, or interactive content. The content should be tailored to the target audience and align with the company's brand image and messaging.

5. Executing the promotion:
Once the marketing plan is in place and the content is created, the promotion can be executed. This involves implementing the planned marketing strategies across various channels. Companies may leverage social media platforms, search engine optimization (SEO) techniques, email marketing campaigns, or offline advertising methods to reach their target audience.

6. Monitoring and evaluating:
Throughout the promotion process, it is important to continuously monitor and evaluate the effectiveness of the strategies employed. This can be done by analyzing website traffic, engagement metrics, conversion rates, and sales data. By tracking these metrics, companies can identify areas of improvement and make necessary adjustments to optimize their promotional efforts.

7. Continuous improvement:
Promotion is an ongoing process, and it is essential to learn from past campaigns and make continuous improvements. By analyzing the results and customer feedback, companies can refine their marketing strategies, enhance their messaging, and adapt to changing market trends. This iterative approach ensures that the promotion remains effective and impactful in the long run.

Promotion of a company means conceiving an idea and incorporating it to bring it into concrete reality. It involves the process of planning and organizing the finances and corporate forms to start an enterprise. A lot of steps and activities are put together to make it possible to start an organization.Promotion of an enterprise involves the following steps:1. Conceiving an idea2. Preliminary investigation – a rough cost regarding the project, estimated income, and estimated sales are studied.3. Detailed investigation – With the help of experts, a detailed investigation is carried by the promoter regarding the finances, market analysis, engineering etc.4. Assembling – Involves getting consent and support from people to give concrete shape to a business, arrangement of founders, patents etc.5. Financing – Approaching financing units like bankers, investors, creditors etc., for subscribing a paid-up capital.6. Legal formalities – to get a certificate of commencement for incorporating a company.