Promotion is the first stage in the formation of a company. The term ‘Promotion’ refers to the aggregate of activities designed to bring into being an enterprise to operate a business.Promotion may also be defined as the discovery of business opportunities and the subsequent organisation of funds, property and managerial ability into a business concern for the purpose of making profits

Promotion Stage in Formation of a Company
The promotion stage is the initial phase in the formation of a company where the idea of starting a business is developed and promoted to potential stakeholders.

Key Points:
- Idea Generation: The process starts with the generation of a business idea by identifying a market need or opportunity.
- Market Research: Conducting thorough market research to validate the idea, understand the target market, and assess the competition.
- Business Plan: Developing a comprehensive business plan that outlines the company's goals, strategies, and financial projections.
- Securing Funding: Identifying sources of funding such as investors, loans, or personal savings to support the business idea.
- Legal Considerations: Registering the business entity, obtaining necessary licenses and permits, and complying with regulatory requirements.
- Building a Team: Assembling a team of skilled professionals who can help execute the business plan and bring the company to life.
- Marketing and Promotion: Creating a marketing strategy to promote the company's products or services and attract customers.
- Networking: Engaging in networking activities to build relationships with potential partners, suppliers, and customers.
- Launch: Finally, launching the company and introducing its offerings to the market, marking the end of the promotion stage and the beginning of the operational phase.
In conclusion, the promotion stage is crucial in laying the foundation for a successful business by promoting the business idea, securing resources, and preparing for the launch of the company.