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Which of the following is NOT a feature of a Marketing Information System (MIS)?
  • a)
    Continuous data collection
  • b)
    Past-oriented analysis
  • c)
    Future-oriented focus
  • d)
    Computer-based technology
Correct answer is option 'B'. Can you explain this answer?
Most Upvoted Answer
Which of the following is NOT a feature of a Marketing Information Sys...
MIS is future-oriented and provides information for solving future problems rather than focusing on past-oriented analysis.
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Which of the following is NOT a feature of a Marketing Information System (MIS)?a)Continuous data collectionb)Past-oriented analysisc)Future-oriented focusd)Computer-based technologyCorrect answer is option 'B'. Can you explain this answer?
Question Description
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