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Companies whose products are similar to competing products often pursue a marketing strategy of brand differentiation, trying to get consumers to associate their brand with unique attributes (e.g., to think of their brand of rice as the healthy brand, when in fact there is little difference among brands of the same type of rice). Jaywant Singh and Francesca Dall'Olmo Riley investigated consumer perceptions of such products, finding that consumers view competing brands as having largely the same attributes and that any differences in the strength of consumers' associations of brands with attributes are explained by differences in market share—the more popular a brand is, the stronger people's associations with it are—suggesting that ______
Which choice most logically completes the text?
  • a)
    consumers tend to perceive products with high market share more positively than they perceive products with low market share.
  • b)
    marketing aimed at brand differentiation influences consumers' perceptions of branded products but not consumers' purchasing behavior.
  • c)
    marketing efforts focused on brand differentiation do not have much effect on consumers' perceptions of branded products' attributes.
  • d)
    differences in consumers' perceptions of products' attributes are less influenced by brand differentiation than by actual differences between products.
Correct answer is option 'C'. Can you explain this answer?
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Most Upvoted Answer
Companies whose products are similar to competing products often pursu...
Explanation:

Consumer Perceptions of Brand Differentiation:
- Jaywant Singh and Francesca Dall'Olmo Riley studied consumer perceptions of products with similar attributes.
- They found that consumers tend to view competing brands as having largely the same attributes.

Effect of Market Share on Consumer Associations:
- The researchers also discovered that differences in the strength of consumers' associations with brands are mainly influenced by market share.
- Brands with higher market share tend to have stronger associations with consumers.

Implications for Brand Differentiation:
- Based on the findings, it can be inferred that marketing efforts focused on brand differentiation may not have a significant impact on consumers' perceptions of branded products' attributes.
- Consumers may not differentiate between brands based on unique attributes promoted by marketing strategies.
Therefore, the completion of the text "marketing efforts focused on brand differentiation do not have much effect on consumers' perceptions of branded products' attributes" is supported by the research findings of Jaywant Singh and Francesca Dall'Olmo Riley.
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Community Answer
Companies whose products are similar to competing products often pursu...
We should start by paraphrasing the information provided in the passage:
Companies try to associate their products with unique attributes.
However, consumers view competing brands as largely similar.
Differences in consumer opinion of competing brands can be explained by brand popularity.
In order to logically complete the text, we need to connect the dots between these ideas. Let's think through the argument that's being made:
Companies try to make their products seem different
BUT, consumers don't see products as different
This argument is presenting a discrepancy. The companies are trying to pursue a marketing strategy, but it's not working. Consumers just pay attention to the popularity of a product.
The conclusion of this argument is becoming clear: companies are wasting their time on brand differentiation.
Do any of the choices match that conclusion?
Choice (C) matches our prediction and is the answer.
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Companies whose products are similar to competing products often pursue a marketing strategy of brand differentiation, trying to get consumers to associate their brand with unique attributes (e.g., to think of their brand of rice as the healthy brand, when in fact there is little difference among brands of the same type of rice). Jaywant Singh and Francesca DallOlmo Riley investigated consumer perceptions of such products, finding that consumers view competing brands as having largely the same attributes and that any differences in the strength of consumers associations of brands with attributes are explained by differences in market share—the more popular a brand is, the stronger peoples associations with it are—suggesting that ______Which choice most logically completes the text?a)consumers tend to perceive products with high market share more positively than they perceive products with low market share.b)marketing aimed at brand differentiation influences consumers perceptions of branded products but not consumers purchasing behavior.c)marketing efforts focused on brand differentiation do not have much effect on consumers perceptions of branded products attributes.d)differences in consumers perceptions of products attributes are less influenced by brand differentiation than by actual differences between products.Correct answer is option 'C'. Can you explain this answer?
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Companies whose products are similar to competing products often pursue a marketing strategy of brand differentiation, trying to get consumers to associate their brand with unique attributes (e.g., to think of their brand of rice as the healthy brand, when in fact there is little difference among brands of the same type of rice). Jaywant Singh and Francesca DallOlmo Riley investigated consumer perceptions of such products, finding that consumers view competing brands as having largely the same attributes and that any differences in the strength of consumers associations of brands with attributes are explained by differences in market share—the more popular a brand is, the stronger peoples associations with it are—suggesting that ______Which choice most logically completes the text?a)consumers tend to perceive products with high market share more positively than they perceive products with low market share.b)marketing aimed at brand differentiation influences consumers perceptions of branded products but not consumers purchasing behavior.c)marketing efforts focused on brand differentiation do not have much effect on consumers perceptions of branded products attributes.d)differences in consumers perceptions of products attributes are less influenced by brand differentiation than by actual differences between products.Correct answer is option 'C'. Can you explain this answer? for SAT 2024 is part of SAT preparation. The Question and answers have been prepared according to the SAT exam syllabus. Information about Companies whose products are similar to competing products often pursue a marketing strategy of brand differentiation, trying to get consumers to associate their brand with unique attributes (e.g., to think of their brand of rice as the healthy brand, when in fact there is little difference among brands of the same type of rice). Jaywant Singh and Francesca DallOlmo Riley investigated consumer perceptions of such products, finding that consumers view competing brands as having largely the same attributes and that any differences in the strength of consumers associations of brands with attributes are explained by differences in market share—the more popular a brand is, the stronger peoples associations with it are—suggesting that ______Which choice most logically completes the text?a)consumers tend to perceive products with high market share more positively than they perceive products with low market share.b)marketing aimed at brand differentiation influences consumers perceptions of branded products but not consumers purchasing behavior.c)marketing efforts focused on brand differentiation do not have much effect on consumers perceptions of branded products attributes.d)differences in consumers perceptions of products attributes are less influenced by brand differentiation than by actual differences between products.Correct answer is option 'C'. Can you explain this answer? covers all topics & solutions for SAT 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Companies whose products are similar to competing products often pursue a marketing strategy of brand differentiation, trying to get consumers to associate their brand with unique attributes (e.g., to think of their brand of rice as the healthy brand, when in fact there is little difference among brands of the same type of rice). Jaywant Singh and Francesca DallOlmo Riley investigated consumer perceptions of such products, finding that consumers view competing brands as having largely the same attributes and that any differences in the strength of consumers associations of brands with attributes are explained by differences in market share—the more popular a brand is, the stronger peoples associations with it are—suggesting that ______Which choice most logically completes the text?a)consumers tend to perceive products with high market share more positively than they perceive products with low market share.b)marketing aimed at brand differentiation influences consumers perceptions of branded products but not consumers purchasing behavior.c)marketing efforts focused on brand differentiation do not have much effect on consumers perceptions of branded products attributes.d)differences in consumers perceptions of products attributes are less influenced by brand differentiation than by actual differences between products.Correct answer is option 'C'. Can you explain this answer?.
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Jaywant Singh and Francesca DallOlmo Riley investigated consumer perceptions of such products, finding that consumers view competing brands as having largely the same attributes and that any differences in the strength of consumers associations of brands with attributes are explained by differences in market share—the more popular a brand is, the stronger peoples associations with it are—suggesting that ______Which choice most logically completes the text?a)consumers tend to perceive products with high market share more positively than they perceive products with low market share.b)marketing aimed at brand differentiation influences consumers perceptions of branded products but not consumers purchasing behavior.c)marketing efforts focused on brand differentiation do not have much effect on consumers perceptions of branded products attributes.d)differences in consumers perceptions of products attributes are less influenced by brand differentiation than by actual differences between products.Correct answer is option 'C'. 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Jaywant Singh and Francesca DallOlmo Riley investigated consumer perceptions of such products, finding that consumers view competing brands as having largely the same attributes and that any differences in the strength of consumers associations of brands with attributes are explained by differences in market share—the more popular a brand is, the stronger peoples associations with it are—suggesting that ______Which choice most logically completes the text?a)consumers tend to perceive products with high market share more positively than they perceive products with low market share.b)marketing aimed at brand differentiation influences consumers perceptions of branded products but not consumers purchasing behavior.c)marketing efforts focused on brand differentiation do not have much effect on consumers perceptions of branded products attributes.d)differences in consumers perceptions of products attributes are less influenced by brand differentiation than by actual differences between products.Correct answer is option 'C'. 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Jaywant Singh and Francesca DallOlmo Riley investigated consumer perceptions of such products, finding that consumers view competing brands as having largely the same attributes and that any differences in the strength of consumers associations of brands with attributes are explained by differences in market share—the more popular a brand is, the stronger peoples associations with it are—suggesting that ______Which choice most logically completes the text?a)consumers tend to perceive products with high market share more positively than they perceive products with low market share.b)marketing aimed at brand differentiation influences consumers perceptions of branded products but not consumers purchasing behavior.c)marketing efforts focused on brand differentiation do not have much effect on consumers perceptions of branded products attributes.d)differences in consumers perceptions of products attributes are less influenced by brand differentiation than by actual differences between products.Correct answer is option 'C'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice Companies whose products are similar to competing products often pursue a marketing strategy of brand differentiation, trying to get consumers to associate their brand with unique attributes (e.g., to think of their brand of rice as the healthy brand, when in fact there is little difference among brands of the same type of rice). Jaywant Singh and Francesca DallOlmo Riley investigated consumer perceptions of such products, finding that consumers view competing brands as having largely the same attributes and that any differences in the strength of consumers associations of brands with attributes are explained by differences in market share—the more popular a brand is, the stronger peoples associations with it are—suggesting that ______Which choice most logically completes the text?a)consumers tend to perceive products with high market share more positively than they perceive products with low market share.b)marketing aimed at brand differentiation influences consumers perceptions of branded products but not consumers purchasing behavior.c)marketing efforts focused on brand differentiation do not have much effect on consumers perceptions of branded products attributes.d)differences in consumers perceptions of products attributes are less influenced by brand differentiation than by actual differences between products.Correct answer is option 'C'. 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