What does the "New Age 24×7 banking" theme of EASE 4.0...
The "New Age 24×7 banking" theme of EASE 4.0 aims to ensure uninterrupted availability of banking services by ensuring 24×7 availability of select banking channels, improving the reliability of technology platforms, and aligning internal processes in the PSBs to deliver such services.
View all questions of this test
What does the "New Age 24×7 banking" theme of EASE 4.0...
Uninterrupted Availability of Banking Services:
Ensuring uninterrupted availability of banking services is the primary goal of the "New Age 24x7 banking" theme of EASE 4.0. This means that customers should have access to banking services round the clock, seven days a week. With advancements in technology, customers expect to be able to conduct banking transactions at any time, and this theme aims to meet that expectation.
Enhanced Customer Experience:
By offering 24x7 banking services, banks can enhance the overall customer experience. Customers will have the flexibility to manage their finances at their convenience, without being restricted by banking hours. This can lead to increased customer satisfaction and loyalty.
Adoption of Digital Banking:
The theme of New Age 24x7 banking also encourages the adoption of digital banking services. By providing round-the-clock access to online and mobile banking platforms, banks can promote the use of digital channels for transactions, thus reducing the dependency on physical branches.
Competitive Advantage:
Banks that successfully implement the New Age 24x7 banking theme can gain a competitive advantage in the market. Offering seamless and uninterrupted banking services can set a bank apart from its competitors and attract more customers who value convenience and accessibility.
In conclusion, the aspiration of the "New Age 24x7 banking" theme of EASE 4.0 is to ensure uninterrupted availability of banking services, enhance customer experience, promote digital banking adoption, and gain a competitive advantage in the market. By meeting these objectives, banks can better serve their customers and stay relevant in an increasingly digital world.