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The cost to advertise on a TV channel varies from ` 1,000 to ` 1,00,000 per 10 seconds depending on the _______ of the channel and time.
- a)popularity
- b)color
- c)size
- d)shape
Correct answer is option 'A'. Can you explain this answer?
Most Upvoted Answer
The cost to advertise on a TV channel varies from ` 1,000 to ` 1,00,0...
Importance of Popularity in TV Channel Advertising Costs
The cost to advertise on a TV channel is primarily determined by the popularity of the channel among viewers. Here's why popularity plays a crucial role in setting advertising rates:
Viewership and Reach
- Popular TV channels generally have a larger viewership, which means your advertisement will reach a wider audience.
- Higher viewership often translates to increased exposure and potential customer engagement, making it more valuable for advertisers.
Demand for Ad Space
- Advertisers are willing to pay more to place their ads on popular channels because of the high demand for ad space.
- Popular channels are considered prime advertising real estate, leading to higher competition among advertisers and driving up the advertising costs.
Brand Association
- Associating your brand with a popular TV channel can enhance your brand's image and credibility.
- Viewers may perceive your brand as more reputable and trustworthy when they see your ads on a well-known channel.
Time Slot and Audience Profile
- Apart from the channel's overall popularity, the time slot and audience profile also influence advertising costs.
- Prime time slots when viewership is high command higher advertising rates, as advertisers aim to reach a larger audience during peak viewing hours.
In conclusion, the popularity of a TV channel is a key factor in determining advertising costs, with more popular channels charging higher rates due to increased viewership, demand for ad space, brand association benefits, and the influence of time slots and audience demographics.
The cost to advertise on a TV channel is primarily determined by the popularity of the channel among viewers. Here's why popularity plays a crucial role in setting advertising rates:
Viewership and Reach
- Popular TV channels generally have a larger viewership, which means your advertisement will reach a wider audience.
- Higher viewership often translates to increased exposure and potential customer engagement, making it more valuable for advertisers.
Demand for Ad Space
- Advertisers are willing to pay more to place their ads on popular channels because of the high demand for ad space.
- Popular channels are considered prime advertising real estate, leading to higher competition among advertisers and driving up the advertising costs.
Brand Association
- Associating your brand with a popular TV channel can enhance your brand's image and credibility.
- Viewers may perceive your brand as more reputable and trustworthy when they see your ads on a well-known channel.
Time Slot and Audience Profile
- Apart from the channel's overall popularity, the time slot and audience profile also influence advertising costs.
- Prime time slots when viewership is high command higher advertising rates, as advertisers aim to reach a larger audience during peak viewing hours.
In conclusion, the popularity of a TV channel is a key factor in determining advertising costs, with more popular channels charging higher rates due to increased viewership, demand for ad space, brand association benefits, and the influence of time slots and audience demographics.
Community Answer
The cost to advertise on a TV channel varies from ` 1,000 to ` 1,00,0...
The cost to advertise on a TV channel varies from ` 1,000 to ` 1,00,000 per 10 seconds depending on the popularity of the channel and time. This means that more popular channels may charge more for advertisements because they have more viewers watching.
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The cost to advertise on a TV channel varies from ` 1,000 to ` 1,00,000 per 10 seconds depending on the _______ of the channel and time.a)popularityb)colorc)sized)shapeCorrect answer is option 'A'. Can you explain this answer?
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