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Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.  
Which of the following most strongly supports the ability of the company’s plan to increase its profits?  
  • a)
    Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.
  • b)
    There is a significant difference between the visitors to customer conversion ratios for the two channels.
  • c)
    Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.
  • d)
    Currently, very few other cosmetic companies advertise in Cosmetico.
  • e)
    Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel. 
Correct answer is option 'E'. Can you explain this answer?
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Experia Inc., a pioneer in online retailing in the cosmetics business,...
Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.  
Which of the following most strongly supports the ability of the company’s plan to increase its profits?  
Argument Analysis
Pre-Thinking
Conclusion Clarification
There is no conclusion by the author per se. The question stem asks us to find a statement that will strengthen Experia’s plan to increase profits by shifting some marketing funds from Cosmetico to Google.
Pre-Thinking Approach
Let’s see how we can make the conclusion more believable.  To do so, we will look at the logical structure, focusing on linkage 1 and the conclusion.  Thus the way to support the conclusion will be to support this linkage i.e. find a new piece of information that suggests that the plan will be able to achieve its desired goal.
Linkage#1 – …it attracts two times as many visitors for every dollar spent on Google than on Cosmetico, an online magazine
  • Strengthener 1 – What if not only is the number of visitors attracted greater for Google, but a significantly greater number of these visitors also become final customers of the company? Surely then it makes even more sense to shift some marketing funds from Cosmetico to Google.
    • Instance 1: The visitor to customer conversion ratio is significantly higher for Google than for Cosmetico.
    • Strengthener 2: What if for some reason the customers coming through Google vis-à-vis the ones originating from Cosmetico are more likely to do repeat business with Experia? Since the company’s objective is to increase profits, it makes sense to spend more on the marketing activities for such customers.
With this understanding in mind, let’s take a look at the option statements.
Answer Choices
A
Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.
Incorrect - Irrelevant
There is no given information to determine the impact of such reviews on the sales of the company. Moreover, reviews could include both positive and negative reviews.
B
There is a significant difference between the visitors to customer conversion ratios for the two channels.
Incorrect - Not enough information
A significant difference between the ratios could have helped us determine the strength of the plan had the answer choice specified whether the ratio is higher for Google or lower. However, as of now it gives no concrete information regarding this aspect.
C
Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.
Incorrect - Irrelevant
The presence of other channels through which the company acquires customers doesn’t help increase or decrease our belief in the plan’s ability to achieve its goal.
D
Currently, very few other cosmetic companies advertise in Cosmetico.
 Incorrect - Irrelevant
The company’s decision to shift resources to Google is based on hard data points- the number of visitors it gets from the two stated channels. These numbers may be very specific to Experia Inc. and hence the reasons for other companies to not advertise with Cosmetico may not coincide with Experia’s decision to shift some resources. 
E
Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel. 
Correct
This is the correct answer and is written as per Strengthener 2 discussed in the pre-thinking analysis. 
View all questions of this test
Most Upvoted Answer
Experia Inc., a pioneer in online retailing in the cosmetics business,...
Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.  
Which of the following most strongly supports the ability of the company’s plan to increase its profits?  
Argument Analysis
Pre-Thinking
Conclusion Clarification
There is no conclusion by the author per se. The question stem asks us to find a statement that will strengthen Experia’s plan to increase profits by shifting some marketing funds from Cosmetico to Google.
Pre-Thinking Approach
Let’s see how we can make the conclusion more believable.  To do so, we will look at the logical structure, focusing on linkage 1 and the conclusion.  Thus the way to support the conclusion will be to support this linkage i.e. find a new piece of information that suggests that the plan will be able to achieve its desired goal.
Linkage#1 – …it attracts two times as many visitors for every dollar spent on Google than on Cosmetico, an online magazine
  • Strengthener 1 – What if not only is the number of visitors attracted greater for Google, but a significantly greater number of these visitors also become final customers of the company? Surely then it makes even more sense to shift some marketing funds from Cosmetico to Google.
    • Instance 1: The visitor to customer conversion ratio is significantly higher for Google than for Cosmetico.
    • Strengthener 2: What if for some reason the customers coming through Google vis-à-vis the ones originating from Cosmetico are more likely to do repeat business with Experia? Since the company’s objective is to increase profits, it makes sense to spend more on the marketing activities for such customers.
With this understanding in mind, let’s take a look at the option statements.
Answer Choices
A
Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.
Incorrect - Irrelevant
There is no given information to determine the impact of such reviews on the sales of the company. Moreover, reviews could include both positive and negative reviews.
B
There is a significant difference between the visitors to customer conversion ratios for the two channels.
Incorrect - Not enough information
A significant difference between the ratios could have helped us determine the strength of the plan had the answer choice specified whether the ratio is higher for Google or lower. However, as of now it gives no concrete information regarding this aspect.
C
Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.
Incorrect - Irrelevant
The presence of other channels through which the company acquires customers doesn’t help increase or decrease our belief in the plan’s ability to achieve its goal.
D
Currently, very few other cosmetic companies advertise in Cosmetico.
 Incorrect - Irrelevant
The company’s decision to shift resources to Google is based on hard data points- the number of visitors it gets from the two stated channels. These numbers may be very specific to Experia Inc. and hence the reasons for other companies to not advertise with Cosmetico may not coincide with Experia’s decision to shift some resources. 
E
Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel. 
Correct
This is the correct answer and is written as per Strengthener 2 discussed in the pre-thinking analysis. 
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Community Answer
Experia Inc., a pioneer in online retailing in the cosmetics business,...
Customer Satisfaction is a Key Factor
Customers originating from Google are more likely to be satisfied with the company's products and services compared to those coming from Cosmetico.

Higher Customer Satisfaction Leads to Repeat Business
When customers are satisfied with their purchases, they are more likely to become repeat customers, leading to higher overall profits for the company.

Shift in Marketing Funds to Google Makes Sense
By shifting marketing funds from Cosmetico to Google, where customer satisfaction and repeat business are higher, Experia Inc. can increase its profits in the long run.

Focus on Channels that Drive Customer Satisfaction
It is essential for the company to focus on marketing channels that not only attract visitors but also lead to higher customer satisfaction and repeat business for sustained profitability.
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Directions: Read the Passage carefully and answer the question as follow.Marketing executives in television work with a relatively stable advertising medium. In many ways, the television ads aired today are similar to those aired two decades ago. Most television ads still feature actors, still run 30 or 60 seconds, and still show a product. However, the differing dynamics of the Internet pose unique challenges to advertisers, forcing them to adapt their practices and techniques on a regular basis.In the early days of Internet marketing, online advertisers employed banner and pop-up ads to attract customers. These techniques reached large audiences, generated many sales leads, and came at a low cost. However, a small number of Internet users began to consider these advertising techniques intrusive and annoying. Yet because marketing strategies relying heavily on banners and pop-ups produced results, companies invested growing amounts of money into purchasing these ad types in hopes of capturing market share in the burgeoning online economy. As consumers became more sophisticated, frustration with these online advertising techniques grew. Independent programmers began to develop tools that blocked banner and pop-up ads. The popularity of these tools exploded when the search engine Google, at the time an increasingly popular website fighting to solidify its place on the Internet with giants Microsoft and Yahoo, offered free software enabling users to block pop-up ads. The backlash against banner ads grew as new web browsers provided users the ability to block image-based ads such as banner ads. Although banner and pop-up ads still exist, they are far less prominent than during the early days of the Internet.A major development in online marketing came with the introduction of pay-per-click ads. Unlike banner or pop-up ads, which originally required companies to pay every time a website visitor saw an ad, pay-per-click ads allowed companies to pay only when an interested potential customer clicked on an ad. More importantly, however, these ads circumvented the pop-up and banner blockers. As a result of these advantages and the incredible growth in the use of search engines, which provide excellent venues for pay-per-click advertising, companies began turning to pay-per-click marketing in droves. However, as with the banner and pop-up ads that preceded them, pay-per-click ads came with their drawbacks. When companies began pouring billions of dollars into this emerging medium, online advertising specialists started to notice the presence of what would later be called click fraud: representatives of a company with no interest in the product advertised by a competitor click on the competitors ads simply to increase the marketing cost of the competitor. Click fraud grew so rapidly that marketers sought to diversify their online positions away from pay-per-click marketing through new mediums.Although pay-per-click advertising remains a common and effective advertising tool, marketers adapted yet again to the changing dynamics of the Internet by adopting new techniques such as pay-per-performance advertising, search engine optimization, and affiliate marketing. As the pace of the Internets evolution increases, it seems all the more likely that advertising successfully on the Internet will require a strategy that shuns constancy and embraces change.Q.Which of the following most accurately states the main idea of the passage?

Directions: Read the Passage carefully and answer the question as follow.Marketing executives in television work with a relatively stable advertising medium. In many ways, the television ads aired today are similar to those aired two decades ago. Most television ads still feature actors, still run 30 or 60 seconds, and still show a product. However, the differing dynamics of the Internet pose unique challenges to advertisers, forcing them to adapt their practices and techniques on a regular basis.In the early days of Internet marketing, online advertisers employed banner and pop-up ads to attract customers. These techniques reached large audiences, generated many sales leads, and came at a low cost. However, a small number of Internet users began to consider these advertising techniques intrusive and annoying. Yet because marketing strategies relying heavily on banners and pop-ups produced results, companies invested growing amounts of money into purchasing these ad types in hopes of capturing market share in the burgeoning online economy. As consumers became more sophisticated, frustration with these online advertising techniques grew. Independent programmers began to develop tools that blocked banner and pop-up ads. The popularity of these tools exploded when the search engine Google, at the time an increasingly popular website fighting to solidify its place on the Internet with giants Microsoft and Yahoo, offered free software enabling users to block pop-up ads. The backlash against banner ads grew as new web browsers provided users the ability to block image-based ads such as banner ads. Although banner and pop-up ads still exist, they are far less prominent than during the early days of the Internet.A major development in online marketing came with the introduction of pay-per-click ads. Unlike banner or pop-up ads, which originally required companies to pay every time a website visitor saw an ad, pay-per-click ads allowed companies to pay only when an interested potential customer clicked on an ad. More importantly, however, these ads circumvented the pop-up and banner blockers. As a result of these advantages and the incredible growth in the use of search engines, which provide excellent venues for pay-per-click advertising, companies began turning to pay-per-click marketing in droves. However, as with the banner and pop-up ads that preceded them, pay-per-click ads came with their drawbacks. When companies began pouring billions of dollars into this emerging medium, online advertising specialists started to notice the presence of what would later be called click fraud: representatives of a company with no interest in the product advertised by a competitor click on the competitors ads simply to increase the marketing cost of the competitor. Click fraud grew so rapidly that marketers sought to diversify their online positions away from pay-per-click marketing through new mediums.Although pay-per-click advertising remains a common and effective advertising tool, marketers adapted yet again to the changing dynamics of the Internet by adopting new techniques such as pay-per-performance advertising, search engine optimization, and affiliate marketing. As the pace of the Internets evolution increases, it seems all the more likely that advertising successfully on the Internet will require a strategy that shuns constancy and embraces change.Q.The author implies what about the future of pay-per-performance advertising?

As Internet marketing has matured, it has driven two trends: a narrower focus on pitching specific consumer groups and a more robust effort to measure the outcomes of marketing campaigns. In the pre-Internet world, advertisers were content to pay for television commercials whose audience was relatively broad and whose effect was not easily quantifiable. While a company might use viewership ratings to get general data about the size and demographics of the audience for its commercials, there was no way to measure the extent to which these commercials translated into actual sales.In contrast, many companies are now moving their marketing dollars away from traditional advertising outlets towards Internet-based campaigns that can target specific consumer groups and quantify the return on marketing investments. For example, pay-per-click search engines allow companies to pay for small text advertisements that are displayed only when users search for specific words relevant to the products and services sold by that company.A company is charged only when a consumer clicks on the ad and is directed to the company’s website, thereby ensuring that the company’s advertising dollars are spent capturing consumers that demonstrate some interest in its offerings. Further, using sophisticated web-analytic technology, companies can track a consumer’s online behavior and determine the exact amount of any online purchases made.Though hailed as more cost-effective, Internet advertising has its limits. Proponents of print media argue that newspaper ads more effectively promote brand awareness and thereby provide better value. Further, fraud, intense competition, and the rise of ancillary services—such as firms that companies must hire to navigate complex webtracking tools—render Internet marketing more costly than some companies realize.Q.The author of the passage would be most likely to agree with which of the following statements?

Directions: Read the Passage carefully and answer the question as follow.Marketing executives in television work with a relatively stable advertising medium. In many ways, the television ads aired today are similar to those aired two decades ago. Most television ads still feature actors, still run 30 or 60 seconds, and still show a product. However, the differing dynamics of the Internet pose unique challenges to advertisers, forcing them to adapt their practices and techniques on a regular basis.In the early days of Internet marketing, online advertisers employed banner and pop-up ads to attract customers. These techniques reached large audiences, generated many sales leads, and came at a low cost. However, a small number of Internet users began to consider these advertising techniques intrusive and annoying. Yet because marketing strategies relying heavily on banners and pop-ups produced results, companies invested growing amounts of money into purchasing these ad types in hopes of capturing market share in the burgeoning online economy. As consumers became more sophisticated, frustration with these online advertising techniques grew. Independent programmers began to develop tools that blocked banner and pop-up ads. The popularity of these tools exploded when the search engine Google, at the time an increasingly popular website fighting to solidify its place on the Internet with giants Microsoft and Yahoo, offered free software enabling users to block pop-up ads. The backlash against banner ads grew as new web browsers provided users the ability to block image-based ads such as banner ads. Although banner and pop-up ads still exist, they are far less prominent than during the early days of the Internet.A major development in online marketing came with the introduction of pay-per-click ads. Unlike banner or pop-up ads, which originally required companies to pay every time a website visitor saw an ad, pay-per-click ads allowed companies to pay only when an interested potential customer clicked on an ad. More importantly, however, these ads circumvented the pop-up and banner blockers. As a result of these advantages and the incredible growth in the use of search engines, which provide excellent venues for pay-per-click advertising, companies began turning to pay-per-click marketing in droves. However, as with the banner and pop-up ads that preceded them, pay-per-click ads came with their drawbacks. When companies began pouring billions of dollars into this emerging medium, online advertising specialists started to notice the presence of what would later be called click fraud: representatives of a company with no interest in the product advertised by a competitor click on the competitors ads simply to increase the marketing cost of the competitor. Click fraud grew so rapidly that marketers sought to diversify their online positions away from pay-per-click marketing through new mediums.Although pay-per-click advertising remains a common and effective advertising tool, marketers adapted yet again to the changing dynamics of the Internet by adopting new techniques such as pay-per-performance advertising, search engine optimization, and affiliate marketing. As the pace of the Internets evolution increases, it seems all the more likely that advertising successfully on the Internet will require a strategy that shuns constancy and embraces change.Q.According to the passage, the largest point at which the television and Internet differ as an advertising medium is

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Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.Which of the following most strongly supports the ability of the company’s plan to increase its profits?a)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.b)There is a significant difference between the visitors to customer conversion ratios for the two channels.c)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.d)Currently, very few other cosmetic companies advertise in Cosmetico.e)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.Correct answer is option 'E'. Can you explain this answer?
Question Description
Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.Which of the following most strongly supports the ability of the company’s plan to increase its profits?a)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.b)There is a significant difference between the visitors to customer conversion ratios for the two channels.c)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.d)Currently, very few other cosmetic companies advertise in Cosmetico.e)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.Correct answer is option 'E'. Can you explain this answer? for GMAT 2024 is part of GMAT preparation. The Question and answers have been prepared according to the GMAT exam syllabus. Information about Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.Which of the following most strongly supports the ability of the company’s plan to increase its profits?a)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.b)There is a significant difference between the visitors to customer conversion ratios for the two channels.c)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.d)Currently, very few other cosmetic companies advertise in Cosmetico.e)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.Correct answer is option 'E'. Can you explain this answer? covers all topics & solutions for GMAT 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.Which of the following most strongly supports the ability of the company’s plan to increase its profits?a)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.b)There is a significant difference between the visitors to customer conversion ratios for the two channels.c)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.d)Currently, very few other cosmetic companies advertise in Cosmetico.e)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.Correct answer is option 'E'. Can you explain this answer?.
Solutions for Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.Which of the following most strongly supports the ability of the company’s plan to increase its profits?a)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.b)There is a significant difference between the visitors to customer conversion ratios for the two channels.c)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.d)Currently, very few other cosmetic companies advertise in Cosmetico.e)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.Correct answer is option 'E'. Can you explain this answer? in English & in Hindi are available as part of our courses for GMAT. Download more important topics, notes, lectures and mock test series for GMAT Exam by signing up for free.
Here you can find the meaning of Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.Which of the following most strongly supports the ability of the company’s plan to increase its profits?a)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.b)There is a significant difference between the visitors to customer conversion ratios for the two channels.c)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.d)Currently, very few other cosmetic companies advertise in Cosmetico.e)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.Correct answer is option 'E'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.Which of the following most strongly supports the ability of the company’s plan to increase its profits?a)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.b)There is a significant difference between the visitors to customer conversion ratios for the two channels.c)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.d)Currently, very few other cosmetic companies advertise in Cosmetico.e)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.Correct answer is option 'E'. Can you explain this answer?, a detailed solution for Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.Which of the following most strongly supports the ability of the company’s plan to increase its profits?a)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.b)There is a significant difference between the visitors to customer conversion ratios for the two channels.c)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.d)Currently, very few other cosmetic companies advertise in Cosmetico.e)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.Correct answer is option 'E'. Can you explain this answer? has been provided alongside types of Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.Which of the following most strongly supports the ability of the company’s plan to increase its profits?a)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.b)There is a significant difference between the visitors to customer conversion ratios for the two channels.c)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.d)Currently, very few other cosmetic companies advertise in Cosmetico.e)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.Correct answer is option 'E'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.Which of the following most strongly supports the ability of the company’s plan to increase its profits?a)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.b)There is a significant difference between the visitors to customer conversion ratios for the two channels.c)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.d)Currently, very few other cosmetic companies advertise in Cosmetico.e)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.Correct answer is option 'E'. Can you explain this answer? tests, examples and also practice GMAT tests.
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