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explain service process
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explain service process Related: Importance of Services - Service Mar...
The service process refers to how a service is provided or delivered to a customer. Processes involve the procedures, tasks, schedules, mechanisms, activities and routines by which a service is delivered to the customer.
The Service Process: Meaning and Classification
Meaning:
Customers of service organization obtain benefits and satisfactions from the services themselves and from how those services are delivered. The way in which service systems operate is crucial. Service systems which operate efficiently and effectively can give marketing management considerable marketing leverage and promotional advantage. It is clear that a smooth running service operation offers competitive advantages, particularly where differentiation between service products may be minimal.
In service systems the marketing implications of operational performance are so important that the two functions have to co-operate. In services, marketing must be just as involved with the operational aspects of performance as operations managers; that is, with the ‘how’ and the ‘process’ of service delivery.
Operations management is not just concerned with manufacturing. Here we define operations as the means by which resource inputs are combined, reformed, transformed or separated to create useful outputs (goods and services).
Operations management is concerned with planning, organizing and controlling this resource conversion process which is illustrated in Figure 8.1. The concept of ‘useful’ is important; for the purpose of the process is to add ‘utility’ or ‘value’ over and above the costs incurred in obtaining system inputs and in undertaking the transformation process.
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explain service process Related: Importance of Services - Service Marketing, Principles of Marketing
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explain service process Related: Importance of Services - Service Marketing, Principles of Marketing for B Com 2024 is part of B Com preparation. The Question and answers have been prepared according to the B Com exam syllabus. Information about explain service process Related: Importance of Services - Service Marketing, Principles of Marketing covers all topics & solutions for B Com 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for explain service process Related: Importance of Services - Service Marketing, Principles of Marketing.
explain service process Related: Importance of Services - Service Marketing, Principles of Marketing for B Com 2024 is part of B Com preparation. The Question and answers have been prepared according to the B Com exam syllabus. Information about explain service process Related: Importance of Services - Service Marketing, Principles of Marketing covers all topics & solutions for B Com 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for explain service process Related: Importance of Services - Service Marketing, Principles of Marketing.
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