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What is physical evidence in the context of services marketing?
  • a)
    Tangible elements incorporated into the service offering
  • b)
    The pricing strategy for the services
  • c)
    The promotional activities used to market the services
  • d)
    The physical location of the service provider
Correct answer is option 'A'. Can you explain this answer?
Most Upvoted Answer
What is physical evidence in the context of services marketing?a)Tangi...
Physical evidence refers to the tangible elements incorporated into the service offering. Since services are intangible, service providers often incorporate physical elements to enhance the customer experience and provide tangible evidence of the service quality. This can include factors such as the physical environment, facilities, equipment, and other visible components that contribute to the overall service delivery.
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What is physical evidence in the context of services marketing?a)Tangible elements incorporated into the service offeringb)The pricing strategy for the servicesc)The promotional activities used to market the servicesd)The physical location of the service providerCorrect answer is option 'A'. Can you explain this answer?
Question Description
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