CBSE Textbook: Land of All Seasons | Communicative English for Class 10 PDF Download

 Page 1


MAIN COURSE BOOK
N
I
T
U
 
5
TRAVEL TRAVEL 
AND TOURISM AND TOURISM
TRAVEL 
AND TOURISM
INTRODUCTION
THE TRAVEL AGENT'S NIGHTMARE
Two couples, Mr. and Mrs. Apple and Mr. and Mrs. 
Banana, are going on individual vacations. One 
person wants to fly to Kathmandu, one to London, one 
to Frankfurt, and one to Hongkong.
 Of these four, only two can fly on a weekend.
One of those two is going to London.
 One woman wants to fly to Hongkong on a weekend. 
Her husband wants to go to Kathmandu. 
Mrs. Banana must leave on a weekday.
1) Where does Mrs. Banana want to go?
  a)  Kathmandu b)  London
  c)  Frankfurt d)  Hongkong      
2) Where and when does Mr. Banana want to go?
  a) to London on a weekend
  b) to Kathmandu on a weekend
  c) to Frankfurt on a weekend
  d) to Hong Kong on a weekday
  e) to London on a weekday
3) Who wants to fly to Kathmandu?
  a)  Mrs. Banana b)  Mr. Banana
  c)  Mrs. Apple c)  Mr. Apple
167
Page 2


MAIN COURSE BOOK
N
I
T
U
 
5
TRAVEL TRAVEL 
AND TOURISM AND TOURISM
TRAVEL 
AND TOURISM
INTRODUCTION
THE TRAVEL AGENT'S NIGHTMARE
Two couples, Mr. and Mrs. Apple and Mr. and Mrs. 
Banana, are going on individual vacations. One 
person wants to fly to Kathmandu, one to London, one 
to Frankfurt, and one to Hongkong.
 Of these four, only two can fly on a weekend.
One of those two is going to London.
 One woman wants to fly to Hongkong on a weekend. 
Her husband wants to go to Kathmandu. 
Mrs. Banana must leave on a weekday.
1) Where does Mrs. Banana want to go?
  a)  Kathmandu b)  London
  c)  Frankfurt d)  Hongkong      
2) Where and when does Mr. Banana want to go?
  a) to London on a weekend
  b) to Kathmandu on a weekend
  c) to Frankfurt on a weekend
  d) to Hong Kong on a weekday
  e) to London on a weekday
3) Who wants to fly to Kathmandu?
  a)  Mrs. Banana b)  Mr. Banana
  c)  Mrs. Apple c)  Mr. Apple
167
UNIT-5
MAIN COURSE BOOK
TRAVEL AND TOURISM
A.  LAND OF ALL SEASONS
A1. Atithi Devo Bhava:
 India is the current tourism hot spot. The other epithets 
used while referring to the nation include 'Destination of the 
Millennium' and 'Land of All Seasons'. Spanning an area of 
3,287,263 square kilometers, India is a vast country and 
includes dry desert areas, evergreen forests, snowy 
Himalayas, a long coast, and fertile plains.The natural 
beauty and cultural diversity of the place echo a rich 
tradition. India flaunts with equal grandeur bays and 
beaches, deserts and mountains, enigmatic green valleys 
and backwaters. There exists in India a comfortable 
juxtaposition of contrasts- the existence of bustling haats 
and swanky malls, emergence of nuclear families but a 
reluctance to let go on the joint family system, a  rush to embrace modernity yet a 
firm resolve to preserve traditions; destination for both ayurveda and modern 
medical tourism; bustling communities and indigenous tribes.
 India has a rich heritage and culture of warm hospitality. In India it is believed 
that honouring guests equals to honouring God. A guest is welcomed into our 
home and hearth with cheerful gratitude. The Sanskrit adage 'atithi devo bhava' 
dictates the respect granted to guests in India. This wonderful tradition of our 
country has become the unique selling point of the modern tourism industry. 
Ministry of Tourism, Government of India has pioneered an initiative that will help 
tap into the full potential of tourism in India. Ministry of Tourism, Government of 
India has introduced "Atithi Devo Bhavah Program"- a nation wide campaign that 
aims at sensitizing key stakeholders towards tourists, through a process of 
training and orientation. The endeavour is to boost tourism in India, which in turn 
would act as a catalyst for India's economic growth.
 The 'Incredible India' Campaign has been launched to create awareness about the 
effects of tourism and sensitizing people about preservation of our rich heritage 
and culture, cleanliness and warm hospitality. It also re-instills a sense of 
responsibility towards tourists and reinforces the confidence of foreign tourists 
towards India as a preferred holiday destination.
168
Page 3


MAIN COURSE BOOK
N
I
T
U
 
5
TRAVEL TRAVEL 
AND TOURISM AND TOURISM
TRAVEL 
AND TOURISM
INTRODUCTION
THE TRAVEL AGENT'S NIGHTMARE
Two couples, Mr. and Mrs. Apple and Mr. and Mrs. 
Banana, are going on individual vacations. One 
person wants to fly to Kathmandu, one to London, one 
to Frankfurt, and one to Hongkong.
 Of these four, only two can fly on a weekend.
One of those two is going to London.
 One woman wants to fly to Hongkong on a weekend. 
Her husband wants to go to Kathmandu. 
Mrs. Banana must leave on a weekday.
1) Where does Mrs. Banana want to go?
  a)  Kathmandu b)  London
  c)  Frankfurt d)  Hongkong      
2) Where and when does Mr. Banana want to go?
  a) to London on a weekend
  b) to Kathmandu on a weekend
  c) to Frankfurt on a weekend
  d) to Hong Kong on a weekday
  e) to London on a weekday
3) Who wants to fly to Kathmandu?
  a)  Mrs. Banana b)  Mr. Banana
  c)  Mrs. Apple c)  Mr. Apple
167
UNIT-5
MAIN COURSE BOOK
TRAVEL AND TOURISM
A.  LAND OF ALL SEASONS
A1. Atithi Devo Bhava:
 India is the current tourism hot spot. The other epithets 
used while referring to the nation include 'Destination of the 
Millennium' and 'Land of All Seasons'. Spanning an area of 
3,287,263 square kilometers, India is a vast country and 
includes dry desert areas, evergreen forests, snowy 
Himalayas, a long coast, and fertile plains.The natural 
beauty and cultural diversity of the place echo a rich 
tradition. India flaunts with equal grandeur bays and 
beaches, deserts and mountains, enigmatic green valleys 
and backwaters. There exists in India a comfortable 
juxtaposition of contrasts- the existence of bustling haats 
and swanky malls, emergence of nuclear families but a 
reluctance to let go on the joint family system, a  rush to embrace modernity yet a 
firm resolve to preserve traditions; destination for both ayurveda and modern 
medical tourism; bustling communities and indigenous tribes.
 India has a rich heritage and culture of warm hospitality. In India it is believed 
that honouring guests equals to honouring God. A guest is welcomed into our 
home and hearth with cheerful gratitude. The Sanskrit adage 'atithi devo bhava' 
dictates the respect granted to guests in India. This wonderful tradition of our 
country has become the unique selling point of the modern tourism industry. 
Ministry of Tourism, Government of India has pioneered an initiative that will help 
tap into the full potential of tourism in India. Ministry of Tourism, Government of 
India has introduced "Atithi Devo Bhavah Program"- a nation wide campaign that 
aims at sensitizing key stakeholders towards tourists, through a process of 
training and orientation. The endeavour is to boost tourism in India, which in turn 
would act as a catalyst for India's economic growth.
 The 'Incredible India' Campaign has been launched to create awareness about the 
effects of tourism and sensitizing people about preservation of our rich heritage 
and culture, cleanliness and warm hospitality. It also re-instills a sense of 
responsibility towards tourists and reinforces the confidence of foreign tourists 
towards India as a preferred holiday destination.
168
UNIT-5
MAIN COURSE BOOK
TRAVEL AND TOURISM
169
I.  Fill in information from the text to complete the notes on the passage.
 India: Destination of the Millennium
 I. To a tourist it offers
  a. ................... topography
  b. …………….beauty
  c. ……………..diversity 
 II. Traditional yet modern 
  a. shopping: ................... 
  b. family structure: …………….
  c. medicine : ……………..  
 III. Indian hospitality
  a. belief: ................... 
  b. attitude: …………….
  c. unique selling point(USP): …………….. 
 IV. Ministry of Tourism, GOI proposal
  a. name of the prog: ................... 
  b. train people to …………….
  c. boost …………….. 
  d. effort to preserve……………
  e. inculcating sense of………
A2.  Following are some web links to the most creative advertisements that are a 
part of the 'Incredible India' Campaign. Watch them and then discuss in class 
which one you liked best and the reason for your choice.
 http://www.youtube.com/watch?v=-T2qtEu9e5o&feature=related
 http://www.youtube.com/watch?v=ruJvV7Tb6Mw&feature=related
 http://www.youtube.com/watch?v=rNWeBVBqo2c&feature=related
Page 4


MAIN COURSE BOOK
N
I
T
U
 
5
TRAVEL TRAVEL 
AND TOURISM AND TOURISM
TRAVEL 
AND TOURISM
INTRODUCTION
THE TRAVEL AGENT'S NIGHTMARE
Two couples, Mr. and Mrs. Apple and Mr. and Mrs. 
Banana, are going on individual vacations. One 
person wants to fly to Kathmandu, one to London, one 
to Frankfurt, and one to Hongkong.
 Of these four, only two can fly on a weekend.
One of those two is going to London.
 One woman wants to fly to Hongkong on a weekend. 
Her husband wants to go to Kathmandu. 
Mrs. Banana must leave on a weekday.
1) Where does Mrs. Banana want to go?
  a)  Kathmandu b)  London
  c)  Frankfurt d)  Hongkong      
2) Where and when does Mr. Banana want to go?
  a) to London on a weekend
  b) to Kathmandu on a weekend
  c) to Frankfurt on a weekend
  d) to Hong Kong on a weekday
  e) to London on a weekday
3) Who wants to fly to Kathmandu?
  a)  Mrs. Banana b)  Mr. Banana
  c)  Mrs. Apple c)  Mr. Apple
167
UNIT-5
MAIN COURSE BOOK
TRAVEL AND TOURISM
A.  LAND OF ALL SEASONS
A1. Atithi Devo Bhava:
 India is the current tourism hot spot. The other epithets 
used while referring to the nation include 'Destination of the 
Millennium' and 'Land of All Seasons'. Spanning an area of 
3,287,263 square kilometers, India is a vast country and 
includes dry desert areas, evergreen forests, snowy 
Himalayas, a long coast, and fertile plains.The natural 
beauty and cultural diversity of the place echo a rich 
tradition. India flaunts with equal grandeur bays and 
beaches, deserts and mountains, enigmatic green valleys 
and backwaters. There exists in India a comfortable 
juxtaposition of contrasts- the existence of bustling haats 
and swanky malls, emergence of nuclear families but a 
reluctance to let go on the joint family system, a  rush to embrace modernity yet a 
firm resolve to preserve traditions; destination for both ayurveda and modern 
medical tourism; bustling communities and indigenous tribes.
 India has a rich heritage and culture of warm hospitality. In India it is believed 
that honouring guests equals to honouring God. A guest is welcomed into our 
home and hearth with cheerful gratitude. The Sanskrit adage 'atithi devo bhava' 
dictates the respect granted to guests in India. This wonderful tradition of our 
country has become the unique selling point of the modern tourism industry. 
Ministry of Tourism, Government of India has pioneered an initiative that will help 
tap into the full potential of tourism in India. Ministry of Tourism, Government of 
India has introduced "Atithi Devo Bhavah Program"- a nation wide campaign that 
aims at sensitizing key stakeholders towards tourists, through a process of 
training and orientation. The endeavour is to boost tourism in India, which in turn 
would act as a catalyst for India's economic growth.
 The 'Incredible India' Campaign has been launched to create awareness about the 
effects of tourism and sensitizing people about preservation of our rich heritage 
and culture, cleanliness and warm hospitality. It also re-instills a sense of 
responsibility towards tourists and reinforces the confidence of foreign tourists 
towards India as a preferred holiday destination.
168
UNIT-5
MAIN COURSE BOOK
TRAVEL AND TOURISM
169
I.  Fill in information from the text to complete the notes on the passage.
 India: Destination of the Millennium
 I. To a tourist it offers
  a. ................... topography
  b. …………….beauty
  c. ……………..diversity 
 II. Traditional yet modern 
  a. shopping: ................... 
  b. family structure: …………….
  c. medicine : ……………..  
 III. Indian hospitality
  a. belief: ................... 
  b. attitude: …………….
  c. unique selling point(USP): …………….. 
 IV. Ministry of Tourism, GOI proposal
  a. name of the prog: ................... 
  b. train people to …………….
  c. boost …………….. 
  d. effort to preserve……………
  e. inculcating sense of………
A2.  Following are some web links to the most creative advertisements that are a 
part of the 'Incredible India' Campaign. Watch them and then discuss in class 
which one you liked best and the reason for your choice.
 http://www.youtube.com/watch?v=-T2qtEu9e5o&feature=related
 http://www.youtube.com/watch?v=ruJvV7Tb6Mw&feature=related
 http://www.youtube.com/watch?v=rNWeBVBqo2c&feature=related
UNIT-5
MAIN COURSE BOOK
TRAVEL AND TOURISM
 http://www.youtube.com/watch?v=rLZ9eMNezQY&feature=related
 http://www.youtube.com/watch?v=Dro_oER2iDU&feature=fvw
 Comment on the contents of each of them. Your comments should include your 
opinion about the message and the visuals.  Discuss in class which one you liked 
best and the reason for your choice. Speak about the features of the advertisement 
which made it more attractive than the others.  Alternatively prepare a scrap book 
of advertisements related to the promotion of tourism in India. Discuss in class 
which one you liked best and the reason for your choice. Speak about the features 
of the advertisement which made it more attractive than the others.
A3.  As an employee of the Ministry of Tourism, Government of India prepare an 
advertisement to promote tourism in India. You can promote tourism in 
your state or the country. 
A4.  Read the following text prepared by the Ministry of Tourism, Government of 
India and answer the questions that are given below the text. 
GUEST IS GOD-ATITHI DEVO BHAVAH
 As the old saying goes, "Treat others as you would like to 
be treated yourself." That is the essence of Atithi Devo 
Bhavah campaign.
 And for that to happen, we need to change our attitude 
towards tourists. Some of us have lost touch with the 
hospitality that we were famous for. Let us bring that 
warmth back. Let us truly embrace the spirit of Atithi 
Devo Bhavah.
 WHY ATITHI DEVO BHAVAH: Last year we had 3.3 million visitors, but when you 
consider that Singapore gets 7 million a year, Thailand 9.6 million a year and 
Malaysia 11.5 million, it is a small number. There is no reason why we can't aim to 
increase our numbers by 100%. And that too would be just a beginning. However 
to do this we need to change our attitude towards those who visit us. Often tourists 
are mistreated, cheated and rudely dealt with. It is simple logic: if someone in a 
house is rude to you, as a guest, you don't encourage your friends and relations to 
go there.
170
Page 5


MAIN COURSE BOOK
N
I
T
U
 
5
TRAVEL TRAVEL 
AND TOURISM AND TOURISM
TRAVEL 
AND TOURISM
INTRODUCTION
THE TRAVEL AGENT'S NIGHTMARE
Two couples, Mr. and Mrs. Apple and Mr. and Mrs. 
Banana, are going on individual vacations. One 
person wants to fly to Kathmandu, one to London, one 
to Frankfurt, and one to Hongkong.
 Of these four, only two can fly on a weekend.
One of those two is going to London.
 One woman wants to fly to Hongkong on a weekend. 
Her husband wants to go to Kathmandu. 
Mrs. Banana must leave on a weekday.
1) Where does Mrs. Banana want to go?
  a)  Kathmandu b)  London
  c)  Frankfurt d)  Hongkong      
2) Where and when does Mr. Banana want to go?
  a) to London on a weekend
  b) to Kathmandu on a weekend
  c) to Frankfurt on a weekend
  d) to Hong Kong on a weekday
  e) to London on a weekday
3) Who wants to fly to Kathmandu?
  a)  Mrs. Banana b)  Mr. Banana
  c)  Mrs. Apple c)  Mr. Apple
167
UNIT-5
MAIN COURSE BOOK
TRAVEL AND TOURISM
A.  LAND OF ALL SEASONS
A1. Atithi Devo Bhava:
 India is the current tourism hot spot. The other epithets 
used while referring to the nation include 'Destination of the 
Millennium' and 'Land of All Seasons'. Spanning an area of 
3,287,263 square kilometers, India is a vast country and 
includes dry desert areas, evergreen forests, snowy 
Himalayas, a long coast, and fertile plains.The natural 
beauty and cultural diversity of the place echo a rich 
tradition. India flaunts with equal grandeur bays and 
beaches, deserts and mountains, enigmatic green valleys 
and backwaters. There exists in India a comfortable 
juxtaposition of contrasts- the existence of bustling haats 
and swanky malls, emergence of nuclear families but a 
reluctance to let go on the joint family system, a  rush to embrace modernity yet a 
firm resolve to preserve traditions; destination for both ayurveda and modern 
medical tourism; bustling communities and indigenous tribes.
 India has a rich heritage and culture of warm hospitality. In India it is believed 
that honouring guests equals to honouring God. A guest is welcomed into our 
home and hearth with cheerful gratitude. The Sanskrit adage 'atithi devo bhava' 
dictates the respect granted to guests in India. This wonderful tradition of our 
country has become the unique selling point of the modern tourism industry. 
Ministry of Tourism, Government of India has pioneered an initiative that will help 
tap into the full potential of tourism in India. Ministry of Tourism, Government of 
India has introduced "Atithi Devo Bhavah Program"- a nation wide campaign that 
aims at sensitizing key stakeholders towards tourists, through a process of 
training and orientation. The endeavour is to boost tourism in India, which in turn 
would act as a catalyst for India's economic growth.
 The 'Incredible India' Campaign has been launched to create awareness about the 
effects of tourism and sensitizing people about preservation of our rich heritage 
and culture, cleanliness and warm hospitality. It also re-instills a sense of 
responsibility towards tourists and reinforces the confidence of foreign tourists 
towards India as a preferred holiday destination.
168
UNIT-5
MAIN COURSE BOOK
TRAVEL AND TOURISM
169
I.  Fill in information from the text to complete the notes on the passage.
 India: Destination of the Millennium
 I. To a tourist it offers
  a. ................... topography
  b. …………….beauty
  c. ……………..diversity 
 II. Traditional yet modern 
  a. shopping: ................... 
  b. family structure: …………….
  c. medicine : ……………..  
 III. Indian hospitality
  a. belief: ................... 
  b. attitude: …………….
  c. unique selling point(USP): …………….. 
 IV. Ministry of Tourism, GOI proposal
  a. name of the prog: ................... 
  b. train people to …………….
  c. boost …………….. 
  d. effort to preserve……………
  e. inculcating sense of………
A2.  Following are some web links to the most creative advertisements that are a 
part of the 'Incredible India' Campaign. Watch them and then discuss in class 
which one you liked best and the reason for your choice.
 http://www.youtube.com/watch?v=-T2qtEu9e5o&feature=related
 http://www.youtube.com/watch?v=ruJvV7Tb6Mw&feature=related
 http://www.youtube.com/watch?v=rNWeBVBqo2c&feature=related
UNIT-5
MAIN COURSE BOOK
TRAVEL AND TOURISM
 http://www.youtube.com/watch?v=rLZ9eMNezQY&feature=related
 http://www.youtube.com/watch?v=Dro_oER2iDU&feature=fvw
 Comment on the contents of each of them. Your comments should include your 
opinion about the message and the visuals.  Discuss in class which one you liked 
best and the reason for your choice. Speak about the features of the advertisement 
which made it more attractive than the others.  Alternatively prepare a scrap book 
of advertisements related to the promotion of tourism in India. Discuss in class 
which one you liked best and the reason for your choice. Speak about the features 
of the advertisement which made it more attractive than the others.
A3.  As an employee of the Ministry of Tourism, Government of India prepare an 
advertisement to promote tourism in India. You can promote tourism in 
your state or the country. 
A4.  Read the following text prepared by the Ministry of Tourism, Government of 
India and answer the questions that are given below the text. 
GUEST IS GOD-ATITHI DEVO BHAVAH
 As the old saying goes, "Treat others as you would like to 
be treated yourself." That is the essence of Atithi Devo 
Bhavah campaign.
 And for that to happen, we need to change our attitude 
towards tourists. Some of us have lost touch with the 
hospitality that we were famous for. Let us bring that 
warmth back. Let us truly embrace the spirit of Atithi 
Devo Bhavah.
 WHY ATITHI DEVO BHAVAH: Last year we had 3.3 million visitors, but when you 
consider that Singapore gets 7 million a year, Thailand 9.6 million a year and 
Malaysia 11.5 million, it is a small number. There is no reason why we can't aim to 
increase our numbers by 100%. And that too would be just a beginning. However 
to do this we need to change our attitude towards those who visit us. Often tourists 
are mistreated, cheated and rudely dealt with. It is simple logic: if someone in a 
house is rude to you, as a guest, you don't encourage your friends and relations to 
go there.
170
UNIT-5
MAIN COURSE BOOK
TRAVEL AND TOURISM
171
 This is perhaps the reason why, in spite of an incredible wealth of tourist spots, 
cultural attractions, natural wonders and destinations for the soul, India still isn't 
amongst the top 15 tourist destinations of the world. The time has definitely come 
to get together to change this.
 INSPIRATION BEHIND ATITHI DEVO BHAVAH:  Respect has always been an 
integral part of the Indian soul. From time immemorial we have always respected 
our teachers, our elders, our parents and our guests. Perhaps this is why a great 
Indian Emperor once observed-'In Hindustan our manner is very respectful and 
our hearts are always open'. In many ways, at that time India was the ultimate 
destination for the enlightened travellers. Now, thousands of years later, we can 
bring that golden age back again. This inspired us to go back to those years, when 
Indian hospitality set the standard for the world. And we found the keystone of 
what we want to do
 Or guest is blessed.
 Our visitor is God.
 That is how we have arrived at our mission called 'Atithi Devo Bhavah'