Page 1
UNIT-6
MAIN COURSE BOOK
NATIONAL INTEGRATION
D. MILE SUR MERA TUMHARA
D1. Read the following extract from an article by Usha Bande on Bonds of
Culture. Based on your understanding, complete the tasks.
A decade or so ago to counter the threat of the divisive forces, a catchy slogan on
buses and public places read "From Kashmir to Kanyakumari, India is one".
Incidentally, around the same time, V.S. Naipaul's India: A Million Mutinies Now
(1991) was released, visualising a strong and unified India despite its "million
mutinies" threatening its very existence. The mutinies, he said, are a process of
integration and restoration and are not to be wished away. "These were a part of a
new beginning, of a new way for millions, part of India's growth, part of its
restoration". It is true that "a central will, a central intellect and a national idea"
has always prevailed underneath Indian culture lending cultural wholeness to the
country.
"From Kashmir to Kanyakumari, India is One" is a popular slogan for
promotion of National Integration
A slogan is a memorable motto or phrase used in a political, commercial,
religious and other contexts as a repetitive expression of an idea or purpose.
Often their simple rhetorical nature leaves little room for detail, and as such
they serve perhaps more as a social expression of unified purpose
230
Page 2
UNIT-6
MAIN COURSE BOOK
NATIONAL INTEGRATION
D. MILE SUR MERA TUMHARA
D1. Read the following extract from an article by Usha Bande on Bonds of
Culture. Based on your understanding, complete the tasks.
A decade or so ago to counter the threat of the divisive forces, a catchy slogan on
buses and public places read "From Kashmir to Kanyakumari, India is one".
Incidentally, around the same time, V.S. Naipaul's India: A Million Mutinies Now
(1991) was released, visualising a strong and unified India despite its "million
mutinies" threatening its very existence. The mutinies, he said, are a process of
integration and restoration and are not to be wished away. "These were a part of a
new beginning, of a new way for millions, part of India's growth, part of its
restoration". It is true that "a central will, a central intellect and a national idea"
has always prevailed underneath Indian culture lending cultural wholeness to the
country.
"From Kashmir to Kanyakumari, India is One" is a popular slogan for
promotion of National Integration
A slogan is a memorable motto or phrase used in a political, commercial,
religious and other contexts as a repetitive expression of an idea or purpose.
Often their simple rhetorical nature leaves little room for detail, and as such
they serve perhaps more as a social expression of unified purpose
230
UNIT-6
MAIN COURSE BOOK
NATIONAL INTEGRATION
231
D2. Jog your memory for interesting and memorable slogans you may have come
across:
Airlines Slogan __________________________
Adult Education Campaign Slogan ____________________
Struggle for Independence Slogan ____________________
Polio Eradication Slogan ____________________________
Eye Donation Slogan _______________________________
Blood Donation Slogan _____________________________
Let us learn four essential tips on writing catchy slogans:
• Focus on the core issue you wish to promote
• Decide which specific aspect to target and promote
• Ensure quick and easy language
• Where you can bring humour to a slogan, do it
• Brevity is the essence of a good slogan
D3. Look at the pictures given below, frame short, interesting and creative
slogans:
Page 3
UNIT-6
MAIN COURSE BOOK
NATIONAL INTEGRATION
D. MILE SUR MERA TUMHARA
D1. Read the following extract from an article by Usha Bande on Bonds of
Culture. Based on your understanding, complete the tasks.
A decade or so ago to counter the threat of the divisive forces, a catchy slogan on
buses and public places read "From Kashmir to Kanyakumari, India is one".
Incidentally, around the same time, V.S. Naipaul's India: A Million Mutinies Now
(1991) was released, visualising a strong and unified India despite its "million
mutinies" threatening its very existence. The mutinies, he said, are a process of
integration and restoration and are not to be wished away. "These were a part of a
new beginning, of a new way for millions, part of India's growth, part of its
restoration". It is true that "a central will, a central intellect and a national idea"
has always prevailed underneath Indian culture lending cultural wholeness to the
country.
"From Kashmir to Kanyakumari, India is One" is a popular slogan for
promotion of National Integration
A slogan is a memorable motto or phrase used in a political, commercial,
religious and other contexts as a repetitive expression of an idea or purpose.
Often their simple rhetorical nature leaves little room for detail, and as such
they serve perhaps more as a social expression of unified purpose
230
UNIT-6
MAIN COURSE BOOK
NATIONAL INTEGRATION
231
D2. Jog your memory for interesting and memorable slogans you may have come
across:
Airlines Slogan __________________________
Adult Education Campaign Slogan ____________________
Struggle for Independence Slogan ____________________
Polio Eradication Slogan ____________________________
Eye Donation Slogan _______________________________
Blood Donation Slogan _____________________________
Let us learn four essential tips on writing catchy slogans:
• Focus on the core issue you wish to promote
• Decide which specific aspect to target and promote
• Ensure quick and easy language
• Where you can bring humour to a slogan, do it
• Brevity is the essence of a good slogan
D3. Look at the pictures given below, frame short, interesting and creative
slogans:
UNIT-6
MAIN COURSE BOOK
NATIONAL INTEGRATION
D4. Work with your partner and write six prominent features of Indian identity.
232
INDIAN IDENTITY
Constitution
Page 4
UNIT-6
MAIN COURSE BOOK
NATIONAL INTEGRATION
D. MILE SUR MERA TUMHARA
D1. Read the following extract from an article by Usha Bande on Bonds of
Culture. Based on your understanding, complete the tasks.
A decade or so ago to counter the threat of the divisive forces, a catchy slogan on
buses and public places read "From Kashmir to Kanyakumari, India is one".
Incidentally, around the same time, V.S. Naipaul's India: A Million Mutinies Now
(1991) was released, visualising a strong and unified India despite its "million
mutinies" threatening its very existence. The mutinies, he said, are a process of
integration and restoration and are not to be wished away. "These were a part of a
new beginning, of a new way for millions, part of India's growth, part of its
restoration". It is true that "a central will, a central intellect and a national idea"
has always prevailed underneath Indian culture lending cultural wholeness to the
country.
"From Kashmir to Kanyakumari, India is One" is a popular slogan for
promotion of National Integration
A slogan is a memorable motto or phrase used in a political, commercial,
religious and other contexts as a repetitive expression of an idea or purpose.
Often their simple rhetorical nature leaves little room for detail, and as such
they serve perhaps more as a social expression of unified purpose
230
UNIT-6
MAIN COURSE BOOK
NATIONAL INTEGRATION
231
D2. Jog your memory for interesting and memorable slogans you may have come
across:
Airlines Slogan __________________________
Adult Education Campaign Slogan ____________________
Struggle for Independence Slogan ____________________
Polio Eradication Slogan ____________________________
Eye Donation Slogan _______________________________
Blood Donation Slogan _____________________________
Let us learn four essential tips on writing catchy slogans:
• Focus on the core issue you wish to promote
• Decide which specific aspect to target and promote
• Ensure quick and easy language
• Where you can bring humour to a slogan, do it
• Brevity is the essence of a good slogan
D3. Look at the pictures given below, frame short, interesting and creative
slogans:
UNIT-6
MAIN COURSE BOOK
NATIONAL INTEGRATION
D4. Work with your partner and write six prominent features of Indian identity.
232
INDIAN IDENTITY
Constitution
UNIT-6
MAIN COURSE BOOK
NATIONAL INTEGRATION
233
MILE SUR MERA TUMHARA
D 5. 'Ek sur' (meaning One Tune) or 'Mile Sur
Mera Tumhara' as it is better known, is an
Indian song and accompanying video
feature promoting national integration
and unity in diversity.
The concept for Mile Sur was developed in
1988 by Lok Seva Sanchar Parishad, and
promoted by Doordarshan and India's
Ministry of Information. The song was
composed by Ashok Patki, co-composed &
arranged by Louis Banks, written by Piyush
Pandey (then an Accounts Manager and
presently the Executive Chairman and
Creative Head of Ogilvy and Mather, India). The project was conceived and
directed by Suresh Mullick (then All India Creative Director, Ogilvy & Mather) and
recorded by a group of people from all walks of life, including a super group of
popular Indians - musicians, sports persons, movie stars, etc.
The national integration video was intended to instill a sense of pride and promote
unity amongst Indians, highlighting the different linguistic communities and
societies that live in India - India's unity in diversity, so to speak.
Mile Sur was telecast for the first time on Independence Day 1988, after the
telecast of the Prime Minister's speech from the ramparts of the Red Fort.
It quickly captivated India, gaining and maintaining near-anthem status ever
since.
The song's lyrics are unique; One phrase, repeated in fourteen Indian languages:
'Mile sur mera tumhara, to sur bane hamara', meaning "When my musical note
and your musical note merge, it becomes our musical note".
The song itself ends by fading into the final notes of the Indian National Anthem.
Page 5
UNIT-6
MAIN COURSE BOOK
NATIONAL INTEGRATION
D. MILE SUR MERA TUMHARA
D1. Read the following extract from an article by Usha Bande on Bonds of
Culture. Based on your understanding, complete the tasks.
A decade or so ago to counter the threat of the divisive forces, a catchy slogan on
buses and public places read "From Kashmir to Kanyakumari, India is one".
Incidentally, around the same time, V.S. Naipaul's India: A Million Mutinies Now
(1991) was released, visualising a strong and unified India despite its "million
mutinies" threatening its very existence. The mutinies, he said, are a process of
integration and restoration and are not to be wished away. "These were a part of a
new beginning, of a new way for millions, part of India's growth, part of its
restoration". It is true that "a central will, a central intellect and a national idea"
has always prevailed underneath Indian culture lending cultural wholeness to the
country.
"From Kashmir to Kanyakumari, India is One" is a popular slogan for
promotion of National Integration
A slogan is a memorable motto or phrase used in a political, commercial,
religious and other contexts as a repetitive expression of an idea or purpose.
Often their simple rhetorical nature leaves little room for detail, and as such
they serve perhaps more as a social expression of unified purpose
230
UNIT-6
MAIN COURSE BOOK
NATIONAL INTEGRATION
231
D2. Jog your memory for interesting and memorable slogans you may have come
across:
Airlines Slogan __________________________
Adult Education Campaign Slogan ____________________
Struggle for Independence Slogan ____________________
Polio Eradication Slogan ____________________________
Eye Donation Slogan _______________________________
Blood Donation Slogan _____________________________
Let us learn four essential tips on writing catchy slogans:
• Focus on the core issue you wish to promote
• Decide which specific aspect to target and promote
• Ensure quick and easy language
• Where you can bring humour to a slogan, do it
• Brevity is the essence of a good slogan
D3. Look at the pictures given below, frame short, interesting and creative
slogans:
UNIT-6
MAIN COURSE BOOK
NATIONAL INTEGRATION
D4. Work with your partner and write six prominent features of Indian identity.
232
INDIAN IDENTITY
Constitution
UNIT-6
MAIN COURSE BOOK
NATIONAL INTEGRATION
233
MILE SUR MERA TUMHARA
D 5. 'Ek sur' (meaning One Tune) or 'Mile Sur
Mera Tumhara' as it is better known, is an
Indian song and accompanying video
feature promoting national integration
and unity in diversity.
The concept for Mile Sur was developed in
1988 by Lok Seva Sanchar Parishad, and
promoted by Doordarshan and India's
Ministry of Information. The song was
composed by Ashok Patki, co-composed &
arranged by Louis Banks, written by Piyush
Pandey (then an Accounts Manager and
presently the Executive Chairman and
Creative Head of Ogilvy and Mather, India). The project was conceived and
directed by Suresh Mullick (then All India Creative Director, Ogilvy & Mather) and
recorded by a group of people from all walks of life, including a super group of
popular Indians - musicians, sports persons, movie stars, etc.
The national integration video was intended to instill a sense of pride and promote
unity amongst Indians, highlighting the different linguistic communities and
societies that live in India - India's unity in diversity, so to speak.
Mile Sur was telecast for the first time on Independence Day 1988, after the
telecast of the Prime Minister's speech from the ramparts of the Red Fort.
It quickly captivated India, gaining and maintaining near-anthem status ever
since.
The song's lyrics are unique; One phrase, repeated in fourteen Indian languages:
'Mile sur mera tumhara, to sur bane hamara', meaning "When my musical note
and your musical note merge, it becomes our musical note".
The song itself ends by fading into the final notes of the Indian National Anthem.
UNIT-6
MAIN COURSE BOOK
NATIONAL INTEGRATION
Languages used
Hindi, Kashmiri, Urdu, Punjabi, Sindhi, Tamil, Kannada, Telugu, Malayalam,
Bangla, Assamese, Oriya, Gujarati and Marathi.
Phir Mile Sur Mera Tumhara
Twenty years after the original debut, the song has been re-recorded with an
updated cast for telecast on January 26, 2010 by Zoom TV. This version titled Phir
Mile Sur Mera Tumhara features Indian musicians, singers, sportspersons and
film personalities from the current generation. The current version (16 min 17 sec)
runs longer than the older version (6 min 9 sec) and has been directed by Kailash
Surendranath who had produced the original version of Mile Sur Mera Tumhara
as well. The new version also retains music composer/arranger Louis Banks who
had co-composed/arranged the original Mile Sur Mera Tumhara as well.
The lyrics in different languages:
234
“
[hi] ,
,
,
,
[ks-dev] ,
[ks-nast]
[pa] ,
[hi] ,
[sd-dev] ,
[sd-nast]
[ur]
[pa] ,
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