Promoting Tourism Chapter Notes | Communicative English for Class 10 PDF Download

The article by Hugh Colleen Gantzer discusses the evolving landscape of tourism in India and highlights the need for strategic changes to attract both foreign and domestic tourists. To compete globally, India must showcase its diverse attractions and cater specifically to local travelers.

Rajji Rai, president of the Travel Agents Association of India, anticipates a growth of 15 to 20 percent in Indian tourism, emphasizing the increasing interest in domestic travel. However, India lags behind countries like Malaysia and China in attracting foreign tourists, indicating a pressing need for improvement.

A new segment of travelers is emerging—affluent Indian tourists eager to explore their own country. Travel companies like Trail Blazer Tours have capitalized on this trend, rapidly expanding by offering unique travel experiences. Karnataka has recognized this shift, introducing luxury train journeys and affordable options for younger travelers, thereby enhancing local tourism.

Kerala has also adapted its strategy, shifting focus from international to domestic tourists, which has fostered growth despite economic challenges. Similarly, Madhya Pradesh’s “Heart of India” campaign highlights the importance of robust infrastructure to attract both local and foreign visitors.

With over 650 million Indian tourists traveling domestically in 2009, the potential for growth in local tourism is immense. The article concludes that by improving travel facilities and understanding local tourist needs, India can significantly boost its tourism industry.