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Class 7 Civics Chapter 6 Question Answers - Understanding Media

Short Question and Answer :

Q1: How media and money are interrelated?

Ans : The technologies used by mass media is expensive and they keeps on changing their technologies. These advanced technologies requires lot of money. There are number of employees associated with these works that are paid, like in a news studio, it is not only news reader who needs to be paid, but lot of people are also paid who helps to put in the broadcast together. Thus most television channels and newspapers are part of big business houses.

Q2: Explain the role of media in democracy.

Ans : In a democracy, media plays an important role in providing : News and in discussing events taking place in the country and in the world. Media provides information to the citizens and enables them to take action.

Q3: Why media is far from independent?

Ans : An independent media means that no one should control and influence its coverage of news. Media is far from independent, this is because of control of government over them. Government prevents some news items, scenes from a movie, or lyrics of songs from being shared with larger public, this is called as censorship.

Q4: Define censorship.

Ans : Censorship means the process by which media is controlled by the government when any news, dialogue, lyrics, or scene is prevented from being shared with the larger public.

Q5: Give example showing setting agendas in media.

Ans : ‘Setting of an agenda’ by the media means that the media plays an important role in shaping our thoughts. By ‘setting agendas’, the media influences the way we think and makes us aware of issues that it thinks are important. One instance of this would be the raising of awareness about the levels of pesticides in colas. Another is Fashion week, which was at the front of headlines while several slums were being demolished in Mumbai.

Long Question and Answer :

Q1: Now a day media is far from independent. Explain.

Ans: An independent media means that no one should control and influence its coverage of news. Media is far from independent, this is because of control of government over them. The government prevents some news items, scenes from a movie, or lyrics of songs from being shared with larger public, this is called as censorship.

Censorship means the process by which media is controlled by the government when any news, dialogues, lyrics or scene is prevented from being shared with the larger public.

The document Class 7 Civics Chapter 6 Question Answers - Understanding Media is a part of the Class 7 Course Social Studies (SST) Class 7.
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FAQs on Class 7 Civics Chapter 6 Question Answers - Understanding Media

1. What is the significance of understanding media in today's society?
Ans. Understanding media is crucial in today's society as it shapes our perceptions, influences public opinion, and drives cultural trends. It helps individuals critically analyze the information they consume, fostering media literacy and enabling them to differentiate between credible sources and misinformation.
2. How do different forms of media impact communication?
Ans. Different forms of media, such as print, broadcast, and digital platforms, impact communication by altering how messages are delivered and received. Each medium has unique characteristics that can enhance or limit engagement, affect message clarity, and influence audience reach and interaction.
3. What role does technology play in the evolution of media?
Ans. Technology plays a pivotal role in the evolution of media by transforming how content is created, distributed, and consumed. Advancements such as the internet, social media, and mobile devices have democratized information access, allowing for instantaneous communication and broader audience engagement.
4. How can individuals develop critical media literacy skills?
Ans. Individuals can develop critical media literacy skills by actively engaging with various media forms, questioning the intent behind messages, evaluating sources for credibility, and seeking diverse perspectives. Educational programs and resources on media literacy can also provide valuable guidance.
5. What are the potential consequences of media misinformation?
Ans. The potential consequences of media misinformation include the erosion of public trust, the spread of false narratives, and the manipulation of public opinion. This can lead to societal polarization, harmful decision-making, and a general decline in informed citizenship.
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