Difference between selling and marketing | Commercial Applications - Class 6 PDF Download

Selling is an important activity of Marketing. It consists in transferring goods and services to the customers. The main emphasis in selling is on profit maximization through sales volume. Marketing on the other hand is a broader area and its functions as a whole aim at customer satisfaction and profits through such customer satisfaction. Again, in Marketing, the selling efforts are customer – oriented but in selling the efforts is company oriented.

The concept of selling assures that consumers if left alone will not buy enough of the company's products. Thus goods are already produced and an aggressive selling and promotion effort has to be perused. The customers' demand on the other hand, determines production in marketing. Thus, in selling the focus in on products while in marketing the focus is on customer needs.

The difference of marketing and selling can be shown as follows:

Selling

1. Selling starts with the seller and is preoccupied all the time with the needs of the seller.
2. Selling starts with the corporation's existing activities and products.
3. Selling emphasizes saleable surpluses within the corporation; seeks to convert products' info' cash emphasizes getting rid of the stocks; concerns itself with the tricks and techniques of getting the customers to part with their cash for the products available with the salesman.
4. Selling over emphasizes the exchange aspect without caring for the value satisfactions inherent in the exchange. 
5. Views business as a good producing process.
6. The seller determines what „product' is to be offered. 
7. The „product' precedes the marketing efforts becomes the consequence of the product on hand.
8. In selling, packaging is essentially seen as a mere protection or a mere container for the product. 
9. Cost determines price.
10. Transpiration, storage and other distribution functions are perceived as mere extensions of the production function. 
11. The emphasis is one somehow selling‟ there is no coordination among the different functions of the total marketing task. 
12. Different department of the business operate as separate watertight compartments.
13. In firms practicing „selling‟ production is the central function; sales are a subordinate or secondary function.
14. Selling views the customer as the list link the business. 

Marketing

1. Marketing starts with the buyer and focuses constantly on the needs of the buyer. 
2. Under marketing, all activities and products take their direction from the consumer and his needs.
3. Marketing emphasizes identification of a market opportunity; seeks of convert customer needs‟ into products emphasizes fulfilling the needs of the customers. 
4. Marketing concerns itself primarily and truly with the value satisfactions that should blow to the customer from the exchange.
5. Views business as a customer satisfying process.
6. What should be offered as a product is determined by the buyer; the seller makes a total product offering that would match and satisfy the identified needs of the identified customers.
7. The product is the consequence of the marketing effort; the marketing effort leads to products the consumers would actually want to buy in their own  interest.
8. In marketing, it is seen from the point of view of the customer; it is designed to provide the maximum possible convenience and satisfaction to the customer.
9. Consumer determines price; price determines costs.
10. They are seen as vital services to be provided to the customer-not grudgingly, but in the most willing manner.
11. The emphasis is on an integrated approach; through an integrated strategy covering product, promotion, pricing and distribution.
12. All department of the business operate in close integration with the sole purpose of producing consumer satisfaction.
13. In Firms practicing marketing is the central function; the entire company is organized around the marketing function.
14. Marketing views the customer as the very purpose of the business; sees the business from the point of view of the customer; customer consciousness permeates the entire organization, all department and all people in the organization all the time.