Page 1
Kurukshetra August 2022 32
Manjula Wadhwa
A strong linkage between farm and non-farm sectors needs to be developed for augmenting income and creating jobs in rural
areas. Farm-sector driven industrialisation may be evolved from production to processing and marketing. Such a linkage will
help the farm sector to produce market-driven commodities, reduce transportation costs, receive remunerative prices at farm
gate, and minimise farm waste.
Roadmap for Rural Industrialisation
OVID-19 induced pandemic has thrown
up several socio-economic challenges
for India, the most critical being how to
revive the economy. To surmount this
hurdle and leap over, India needs to re-engineer
and reconfigure its socio-economic set-up. One
of the key drivers of this reconfiguration would
be the behaviour of migrant labourers. This has
become crucial because the proportion of the
labour-dependent informal sector in our economy
is very large. India has an estimated 497 million
workers, of which about 94 percent work in the
unorganised sector. A large percentage of this
population has been severely hit by COVID-19.
During the lockdown, despite severe restrictions,
C
many workers, with no cash left, returned to their
native villages by whichever means available. The
less-adventurous workers stayed back, but without
any income. The reasons behind this desire to
return home are not far to seek. Even today, they
feel that the village ecosystem provides them
emotional security and, to a large extent, food
security. Over the years, India has witnessed a
phenomenal increase in rural-to-urban migration
due to declining opportunities in rural areas,
dwindling returns from agriculture, and rapid
urbanisation/industrialisation in cities.
This has led to a mushrooming of slum-clusters
in cities, resulting in a severe strain on the urban
infrastructure such as water, sewage, transport and
Page 2
Kurukshetra August 2022 32
Manjula Wadhwa
A strong linkage between farm and non-farm sectors needs to be developed for augmenting income and creating jobs in rural
areas. Farm-sector driven industrialisation may be evolved from production to processing and marketing. Such a linkage will
help the farm sector to produce market-driven commodities, reduce transportation costs, receive remunerative prices at farm
gate, and minimise farm waste.
Roadmap for Rural Industrialisation
OVID-19 induced pandemic has thrown
up several socio-economic challenges
for India, the most critical being how to
revive the economy. To surmount this
hurdle and leap over, India needs to re-engineer
and reconfigure its socio-economic set-up. One
of the key drivers of this reconfiguration would
be the behaviour of migrant labourers. This has
become crucial because the proportion of the
labour-dependent informal sector in our economy
is very large. India has an estimated 497 million
workers, of which about 94 percent work in the
unorganised sector. A large percentage of this
population has been severely hit by COVID-19.
During the lockdown, despite severe restrictions,
C
many workers, with no cash left, returned to their
native villages by whichever means available. The
less-adventurous workers stayed back, but without
any income. The reasons behind this desire to
return home are not far to seek. Even today, they
feel that the village ecosystem provides them
emotional security and, to a large extent, food
security. Over the years, India has witnessed a
phenomenal increase in rural-to-urban migration
due to declining opportunities in rural areas,
dwindling returns from agriculture, and rapid
urbanisation/industrialisation in cities.
This has led to a mushrooming of slum-clusters
in cities, resulting in a severe strain on the urban
infrastructure such as water, sewage, transport and
Kurukshetra August 2022 33
on social resources. It seems like the coronavirus
has pushed a reset button to ensure seamless
reverse migration from urban cities to rural areas,
and we, if we so desire, have an opportunity to
capitalise on this situation. In the effort to jump-
start the economy, mainly the Micro, Small and
Medium Enterprises (MSMEs) sector, we could try
and integrate these reluctant-to-return migrant
workers into India's rural economy. This may also
be an occasion to realise the dream of Mahatma
Gandhi, by making his concept of gram swaraj a
reality. After this reverse migration, these skilled
migrants are available in a cluster in rural areas.
This can be leveraged to set up MSME units and
provide them with credit, technical know-how
and market support. It is time for the Ministry
of MSME and the state governments to come
up with a workable plan to encourage a cluster
of the cottage, small and medium enterprises
in villages and mofussil towns. The educated
among the skilled labourers could lead this MSME
effort, especially in the food and fruit processing
sectors. The Central Government led Micro Units
Development and Refinance Agency (MUDRA)
could be a big help here.
In this backdrop, it would be pertinent to
understand the concept of Rural Industrialisation.
It includes economic activities outside agriculture,
carried out in villages and varying in size from
households to small factories like cottage, tiny,
village, small-scale manufacturing and processing
industries, and services of various kinds.
Industrialisation in rural areas not only leads to
increase in per capita income and augmentation
of living conditions by generating appropriate
employment opportunities for rural folks but also
causes reduction in income disparities between
urban and rural areas thus ensuring social justice.
Rural industrialisation is important not only for
its contribution to GDP but also for its stellar
performance in exports. The major advantages of
rural industrialisation are as follows.
(i) Small and cottage industries require low
capital investment
(ii) Rural industries can take more advantage of
local resources
(iii) Transaction costs can be avoided by catering
to local demand
(iv) Employment generation
Mahatma Gandhi aptly said, “The crying
need of India is production by masses through
rural entrepreneurship and not mass production
by heavy industries”.
For uplifting the rural sector of our country,
Ministry of Rural Development in coordination
with Department of Land Resources has been
carrying forward various schemes. Pradhan Mantri
Gram Sadak Yojana, launched in 2000, is the first
step in this direction which ensures sustainable
poverty reduction in the long run as people in
rural areas get an opportunity to get connected
with the rest of the country. According to the
current data under the scheme the government
has completed length of 705,179 km, and a total
of 1,69,129 roads have been completed.
The promotion of small scale industries has
been a major plan of Indian Industries Policy
of 1948, 1956, 1977, 1980, 1991 on account
of reasons like generation of employment
opportunities, assisting individuals in generating
supplementary income by making use of their
capital and skills, contribution to capital formation,
less dependence upon imported machinery and
raw materials, etc. The small scale industries are
also regarded as useful in generating more sources
for the demand and supply opportunities for the
large scale industries.
The three way approach which may help
in increasing the rural industrialisation are:
i) Agriculture diversification by exploring the
opportunities by farming completely a new
range of grains, fruits or vegetables; ii) Establish
agro-food processing units or related units like
beverages production and many others; iii)
non-farm product business establishment by
promoting local rural artisan work. With this view,
the following initiatives have been taken by the
Government of India.
The Scheme of Funds for Regeneration of
Traditional Industries (SFURTI): This Scheme
launched by Ministry of MSME in 2005 aims at
ensuring that the various traditional clusters
of industries like bamboo, honey, Khadi spread
throughout the country, especially in rural India,
are met with amenities and benefits that can help
them become more competitive in the industry
and gain larger revenue in profits. The core
Page 3
Kurukshetra August 2022 32
Manjula Wadhwa
A strong linkage between farm and non-farm sectors needs to be developed for augmenting income and creating jobs in rural
areas. Farm-sector driven industrialisation may be evolved from production to processing and marketing. Such a linkage will
help the farm sector to produce market-driven commodities, reduce transportation costs, receive remunerative prices at farm
gate, and minimise farm waste.
Roadmap for Rural Industrialisation
OVID-19 induced pandemic has thrown
up several socio-economic challenges
for India, the most critical being how to
revive the economy. To surmount this
hurdle and leap over, India needs to re-engineer
and reconfigure its socio-economic set-up. One
of the key drivers of this reconfiguration would
be the behaviour of migrant labourers. This has
become crucial because the proportion of the
labour-dependent informal sector in our economy
is very large. India has an estimated 497 million
workers, of which about 94 percent work in the
unorganised sector. A large percentage of this
population has been severely hit by COVID-19.
During the lockdown, despite severe restrictions,
C
many workers, with no cash left, returned to their
native villages by whichever means available. The
less-adventurous workers stayed back, but without
any income. The reasons behind this desire to
return home are not far to seek. Even today, they
feel that the village ecosystem provides them
emotional security and, to a large extent, food
security. Over the years, India has witnessed a
phenomenal increase in rural-to-urban migration
due to declining opportunities in rural areas,
dwindling returns from agriculture, and rapid
urbanisation/industrialisation in cities.
This has led to a mushrooming of slum-clusters
in cities, resulting in a severe strain on the urban
infrastructure such as water, sewage, transport and
Kurukshetra August 2022 33
on social resources. It seems like the coronavirus
has pushed a reset button to ensure seamless
reverse migration from urban cities to rural areas,
and we, if we so desire, have an opportunity to
capitalise on this situation. In the effort to jump-
start the economy, mainly the Micro, Small and
Medium Enterprises (MSMEs) sector, we could try
and integrate these reluctant-to-return migrant
workers into India's rural economy. This may also
be an occasion to realise the dream of Mahatma
Gandhi, by making his concept of gram swaraj a
reality. After this reverse migration, these skilled
migrants are available in a cluster in rural areas.
This can be leveraged to set up MSME units and
provide them with credit, technical know-how
and market support. It is time for the Ministry
of MSME and the state governments to come
up with a workable plan to encourage a cluster
of the cottage, small and medium enterprises
in villages and mofussil towns. The educated
among the skilled labourers could lead this MSME
effort, especially in the food and fruit processing
sectors. The Central Government led Micro Units
Development and Refinance Agency (MUDRA)
could be a big help here.
In this backdrop, it would be pertinent to
understand the concept of Rural Industrialisation.
It includes economic activities outside agriculture,
carried out in villages and varying in size from
households to small factories like cottage, tiny,
village, small-scale manufacturing and processing
industries, and services of various kinds.
Industrialisation in rural areas not only leads to
increase in per capita income and augmentation
of living conditions by generating appropriate
employment opportunities for rural folks but also
causes reduction in income disparities between
urban and rural areas thus ensuring social justice.
Rural industrialisation is important not only for
its contribution to GDP but also for its stellar
performance in exports. The major advantages of
rural industrialisation are as follows.
(i) Small and cottage industries require low
capital investment
(ii) Rural industries can take more advantage of
local resources
(iii) Transaction costs can be avoided by catering
to local demand
(iv) Employment generation
Mahatma Gandhi aptly said, “The crying
need of India is production by masses through
rural entrepreneurship and not mass production
by heavy industries”.
For uplifting the rural sector of our country,
Ministry of Rural Development in coordination
with Department of Land Resources has been
carrying forward various schemes. Pradhan Mantri
Gram Sadak Yojana, launched in 2000, is the first
step in this direction which ensures sustainable
poverty reduction in the long run as people in
rural areas get an opportunity to get connected
with the rest of the country. According to the
current data under the scheme the government
has completed length of 705,179 km, and a total
of 1,69,129 roads have been completed.
The promotion of small scale industries has
been a major plan of Indian Industries Policy
of 1948, 1956, 1977, 1980, 1991 on account
of reasons like generation of employment
opportunities, assisting individuals in generating
supplementary income by making use of their
capital and skills, contribution to capital formation,
less dependence upon imported machinery and
raw materials, etc. The small scale industries are
also regarded as useful in generating more sources
for the demand and supply opportunities for the
large scale industries.
The three way approach which may help
in increasing the rural industrialisation are:
i) Agriculture diversification by exploring the
opportunities by farming completely a new
range of grains, fruits or vegetables; ii) Establish
agro-food processing units or related units like
beverages production and many others; iii)
non-farm product business establishment by
promoting local rural artisan work. With this view,
the following initiatives have been taken by the
Government of India.
The Scheme of Funds for Regeneration of
Traditional Industries (SFURTI): This Scheme
launched by Ministry of MSME in 2005 aims at
ensuring that the various traditional clusters
of industries like bamboo, honey, Khadi spread
throughout the country, especially in rural India,
are met with amenities and benefits that can help
them become more competitive in the industry
and gain larger revenue in profits. The core
Kurukshetra August 2022 34
objective of the scheme is to provide economically
sustained employment to the industry workers,
local business heads, and rural artisans. It targets
at advancing and enhancing the market value and
advertising value of products provided by local
clusters. This is done by providing economic and
financial support to the worker or artisan’s new
products, intervening in the design process and
remedying it, improving the packaging of the
product, and ensuring a sound marketing plan
for the product. The subsidies they get from the
SFURTI scheme depend on the amount of grant
that the cluster has received. A maximum budget
of Rs. 8 crore is allotted to the densest clusters in
a district which is then lowered as the clusters get
thinner and sparse.
A Scheme for Promotion of Innovation,
Rural Industries and Entrepreneurship (ASPIRE):
This is another initiative to set up incubation
centres and network of technology centres for
enhancing entrepreneurship across India. The
main objectives of the scheme are:
• creation of new jobs and reducing
unemployment,
• grassroots level economic development,
• promoting entrepreneurship culture in India,
• facilitating innovative business solutions for
meeting the social needs of the people,
• promoting innovation for further strengthening
the competitiveness in the MSME sector.
For Livelihood business Incubations, a
onetime grant of 100 percent of the cost of plant
and machinery other than infrastructure and land
or an amount of up to Rs. 100 lakh, whichever
is less is provided. For Technology Business
Incubations, the grant is limited to 50 percent of
the cost.
Prime Minister’s Employment Generation
Programme (PMEGP): It is yet another credit-
linked subsidy scheme launched by merging two
schemes namely Prime Minister’s Rozgar Yojana
and Rural Employment Generation Programme
for generating employment opportunities by
establishing micro-enterprises in urban and rural
areas. The programme is being implemented
by the Khadi and Village Industries Commission
(KVIC) at the national level, through banks, District
Industries Centres (DICs), State KVIC Directorates,
and State Khadi and Village Industries Boards
(KVIBs) at the state level. Individuals above the
age of 18 years, Self Help Groups, cooperative
level societies involved in the production, and
institutions that are registered under the Societies
Registration Act of 1860 are eligible for benefits
under this programme. KVIC has approved and
forwarded 1.03 lakh project applications to the
banks in 2020 as compared to 71,556 projects
during the corresponding period in 2019.The
higher number of projects approved signifies the
government’s resolve to create self-employment
and sustainable livelihood for the people by
promoting local manufacturing.
Pradhan Mantri MUDRA Yojana: Micro
Units development and Refinance Agency Ltd
(MUDRA) provides refinance support to Banks
/MFIs for lending to micro units having loan
requirement upto 10 lakh. Launched in 2015,
It provides its services to small rural and semi-
urban entrepreneurs outside the service area of
regular banks, by using last mile agents.The three
interventions under the scheme are:-
• Shishu : covering loans upto Rs. 50,000
• Kishor : covering loans above Rs. 50,000 and
upto Rs. 5 lakh
• Tarun : covering loans above Rs. 5 lakh and
upto Rs. 10 lakh
As of March 2022, the number of loans
sanctioned under the Pradhan Mantri MUDRA
Yojana (PMMY) was 48.92 million and the amount
disbursed was Rs. 3,02,948.49 crore.
Credit Guarantee Scheme for Micro and
Small Enterprises (CGTMSE): This scheme is
another initiative for reviving rural industries and
entrepreneurship. It facilitates credit to MSME
units through collateral-free credit facility (term
loan and/or working capital) extended by eligible
lending institutions to new and existing micro and
small enterprises. The Ministry of MSME and Small
Industries Development Bank of India (SIDBI)
jointly established a Trust named Credit Guarantee
Fund Trust for Micro and Small Enterprises in
order to implement Credit Guarantee Scheme
for MSMEs. The corpus of CGTMSE is contributed
by Government of India and SIDBI. Seventy
Page 4
Kurukshetra August 2022 32
Manjula Wadhwa
A strong linkage between farm and non-farm sectors needs to be developed for augmenting income and creating jobs in rural
areas. Farm-sector driven industrialisation may be evolved from production to processing and marketing. Such a linkage will
help the farm sector to produce market-driven commodities, reduce transportation costs, receive remunerative prices at farm
gate, and minimise farm waste.
Roadmap for Rural Industrialisation
OVID-19 induced pandemic has thrown
up several socio-economic challenges
for India, the most critical being how to
revive the economy. To surmount this
hurdle and leap over, India needs to re-engineer
and reconfigure its socio-economic set-up. One
of the key drivers of this reconfiguration would
be the behaviour of migrant labourers. This has
become crucial because the proportion of the
labour-dependent informal sector in our economy
is very large. India has an estimated 497 million
workers, of which about 94 percent work in the
unorganised sector. A large percentage of this
population has been severely hit by COVID-19.
During the lockdown, despite severe restrictions,
C
many workers, with no cash left, returned to their
native villages by whichever means available. The
less-adventurous workers stayed back, but without
any income. The reasons behind this desire to
return home are not far to seek. Even today, they
feel that the village ecosystem provides them
emotional security and, to a large extent, food
security. Over the years, India has witnessed a
phenomenal increase in rural-to-urban migration
due to declining opportunities in rural areas,
dwindling returns from agriculture, and rapid
urbanisation/industrialisation in cities.
This has led to a mushrooming of slum-clusters
in cities, resulting in a severe strain on the urban
infrastructure such as water, sewage, transport and
Kurukshetra August 2022 33
on social resources. It seems like the coronavirus
has pushed a reset button to ensure seamless
reverse migration from urban cities to rural areas,
and we, if we so desire, have an opportunity to
capitalise on this situation. In the effort to jump-
start the economy, mainly the Micro, Small and
Medium Enterprises (MSMEs) sector, we could try
and integrate these reluctant-to-return migrant
workers into India's rural economy. This may also
be an occasion to realise the dream of Mahatma
Gandhi, by making his concept of gram swaraj a
reality. After this reverse migration, these skilled
migrants are available in a cluster in rural areas.
This can be leveraged to set up MSME units and
provide them with credit, technical know-how
and market support. It is time for the Ministry
of MSME and the state governments to come
up with a workable plan to encourage a cluster
of the cottage, small and medium enterprises
in villages and mofussil towns. The educated
among the skilled labourers could lead this MSME
effort, especially in the food and fruit processing
sectors. The Central Government led Micro Units
Development and Refinance Agency (MUDRA)
could be a big help here.
In this backdrop, it would be pertinent to
understand the concept of Rural Industrialisation.
It includes economic activities outside agriculture,
carried out in villages and varying in size from
households to small factories like cottage, tiny,
village, small-scale manufacturing and processing
industries, and services of various kinds.
Industrialisation in rural areas not only leads to
increase in per capita income and augmentation
of living conditions by generating appropriate
employment opportunities for rural folks but also
causes reduction in income disparities between
urban and rural areas thus ensuring social justice.
Rural industrialisation is important not only for
its contribution to GDP but also for its stellar
performance in exports. The major advantages of
rural industrialisation are as follows.
(i) Small and cottage industries require low
capital investment
(ii) Rural industries can take more advantage of
local resources
(iii) Transaction costs can be avoided by catering
to local demand
(iv) Employment generation
Mahatma Gandhi aptly said, “The crying
need of India is production by masses through
rural entrepreneurship and not mass production
by heavy industries”.
For uplifting the rural sector of our country,
Ministry of Rural Development in coordination
with Department of Land Resources has been
carrying forward various schemes. Pradhan Mantri
Gram Sadak Yojana, launched in 2000, is the first
step in this direction which ensures sustainable
poverty reduction in the long run as people in
rural areas get an opportunity to get connected
with the rest of the country. According to the
current data under the scheme the government
has completed length of 705,179 km, and a total
of 1,69,129 roads have been completed.
The promotion of small scale industries has
been a major plan of Indian Industries Policy
of 1948, 1956, 1977, 1980, 1991 on account
of reasons like generation of employment
opportunities, assisting individuals in generating
supplementary income by making use of their
capital and skills, contribution to capital formation,
less dependence upon imported machinery and
raw materials, etc. The small scale industries are
also regarded as useful in generating more sources
for the demand and supply opportunities for the
large scale industries.
The three way approach which may help
in increasing the rural industrialisation are:
i) Agriculture diversification by exploring the
opportunities by farming completely a new
range of grains, fruits or vegetables; ii) Establish
agro-food processing units or related units like
beverages production and many others; iii)
non-farm product business establishment by
promoting local rural artisan work. With this view,
the following initiatives have been taken by the
Government of India.
The Scheme of Funds for Regeneration of
Traditional Industries (SFURTI): This Scheme
launched by Ministry of MSME in 2005 aims at
ensuring that the various traditional clusters
of industries like bamboo, honey, Khadi spread
throughout the country, especially in rural India,
are met with amenities and benefits that can help
them become more competitive in the industry
and gain larger revenue in profits. The core
Kurukshetra August 2022 34
objective of the scheme is to provide economically
sustained employment to the industry workers,
local business heads, and rural artisans. It targets
at advancing and enhancing the market value and
advertising value of products provided by local
clusters. This is done by providing economic and
financial support to the worker or artisan’s new
products, intervening in the design process and
remedying it, improving the packaging of the
product, and ensuring a sound marketing plan
for the product. The subsidies they get from the
SFURTI scheme depend on the amount of grant
that the cluster has received. A maximum budget
of Rs. 8 crore is allotted to the densest clusters in
a district which is then lowered as the clusters get
thinner and sparse.
A Scheme for Promotion of Innovation,
Rural Industries and Entrepreneurship (ASPIRE):
This is another initiative to set up incubation
centres and network of technology centres for
enhancing entrepreneurship across India. The
main objectives of the scheme are:
• creation of new jobs and reducing
unemployment,
• grassroots level economic development,
• promoting entrepreneurship culture in India,
• facilitating innovative business solutions for
meeting the social needs of the people,
• promoting innovation for further strengthening
the competitiveness in the MSME sector.
For Livelihood business Incubations, a
onetime grant of 100 percent of the cost of plant
and machinery other than infrastructure and land
or an amount of up to Rs. 100 lakh, whichever
is less is provided. For Technology Business
Incubations, the grant is limited to 50 percent of
the cost.
Prime Minister’s Employment Generation
Programme (PMEGP): It is yet another credit-
linked subsidy scheme launched by merging two
schemes namely Prime Minister’s Rozgar Yojana
and Rural Employment Generation Programme
for generating employment opportunities by
establishing micro-enterprises in urban and rural
areas. The programme is being implemented
by the Khadi and Village Industries Commission
(KVIC) at the national level, through banks, District
Industries Centres (DICs), State KVIC Directorates,
and State Khadi and Village Industries Boards
(KVIBs) at the state level. Individuals above the
age of 18 years, Self Help Groups, cooperative
level societies involved in the production, and
institutions that are registered under the Societies
Registration Act of 1860 are eligible for benefits
under this programme. KVIC has approved and
forwarded 1.03 lakh project applications to the
banks in 2020 as compared to 71,556 projects
during the corresponding period in 2019.The
higher number of projects approved signifies the
government’s resolve to create self-employment
and sustainable livelihood for the people by
promoting local manufacturing.
Pradhan Mantri MUDRA Yojana: Micro
Units development and Refinance Agency Ltd
(MUDRA) provides refinance support to Banks
/MFIs for lending to micro units having loan
requirement upto 10 lakh. Launched in 2015,
It provides its services to small rural and semi-
urban entrepreneurs outside the service area of
regular banks, by using last mile agents.The three
interventions under the scheme are:-
• Shishu : covering loans upto Rs. 50,000
• Kishor : covering loans above Rs. 50,000 and
upto Rs. 5 lakh
• Tarun : covering loans above Rs. 5 lakh and
upto Rs. 10 lakh
As of March 2022, the number of loans
sanctioned under the Pradhan Mantri MUDRA
Yojana (PMMY) was 48.92 million and the amount
disbursed was Rs. 3,02,948.49 crore.
Credit Guarantee Scheme for Micro and
Small Enterprises (CGTMSE): This scheme is
another initiative for reviving rural industries and
entrepreneurship. It facilitates credit to MSME
units through collateral-free credit facility (term
loan and/or working capital) extended by eligible
lending institutions to new and existing micro and
small enterprises. The Ministry of MSME and Small
Industries Development Bank of India (SIDBI)
jointly established a Trust named Credit Guarantee
Fund Trust for Micro and Small Enterprises in
order to implement Credit Guarantee Scheme
for MSMEs. The corpus of CGTMSE is contributed
by Government of India and SIDBI. Seventy
Kurukshetra August 2022 35
five percent of the loan amount to the bank
is guaranteed by the Trust Fund. The scheme
provides collateral-free loan up to a limit of Rs.
200 lakh for individual MSMEs on payment of a
guarantee fee to the bank by them. In the Union
Budget of 2022-23 MSMEs sector was allocated an
Emergency Credit Line Guarantee Scheme (ECLGS)
of Rs. 50,000 crore.
Foregoing analysis shows that India has made
sufficient achievement in industrial development
during the last one decade but considering the size
of rural India, concerted and continuous efforts
need to be made. Underutilisation of existing
capacity is another challenge which is due to lack
of power, raw material and demand, unsatisfactory
labour relations, lack of capital and industrial raw
materials are some of the problems which are
hindering the overall industrial development in
rural India. The entrepreneurs are forced to take
credit from village money lenders who charge
exorbitant rates of interest. As rural industries
are labour intensive, they cannot afford to
introduce sophisticated techniques and methods
of production which are very expensive. Lack of
technical know-how, appropriate technology
and training create immense problems in the
growth of rural industries. Though information
technology has substantially developed in the
modern India and has penetrated into the rural
areas through internet, rural folks hardly availed
its benefits because of not having adequate
information avenues. Again, procuring and storing
raw materials is a tough task for rural industries.
Since rural industries are small-sized, they procure
raw materials from middlemen at higher prices.
Lack of warehousing facilities in the rural sector
also costs more towards storing of raw materials.
To accomplish the goal of USD 5 trillion
economy as well as AatmaNirbhar Bharat by 2025,
rural revitalisation requires a transformative
approach that envisions making rural areas a
better place to live and work. Growth in rural areas
should be driven by agro-based industrialisation,
which may gradually shift to the non-farm sector.
It will require investment in post-harvest rural
activities, such as agro-processing, packaging,
cold chains, cold storage and transport. It will
also require creating an enabling and favourable
regulatory environment to stimulate private
sector investment in rural areas. The efforts of
the Government towards augmenting capital
investment in agriculture through Agriculture
Infrastructure Fund, is of course a welcome
step. This calls for creating clusters for specific
commodities and developing appropriate supply
chains. It is proposed to develop agro-based
‘special economic zones’ in rural areas to leverage
economies of scale and increase income and
employment opportunities.
A strong linkage between farm and non-farm
sectors needs to be developed for augmenting
income and creating jobs in rural areas. Farm-
sector driven industrialisation may be evolved
from production to processing and marketing.
Such a linkage will help the farm sector to produce
market-driven commodities, reduce transportation
costs, receive remunerative prices at farm gate,
and minimise farm waste. Amul is an excellent
example of farm-led processing, branding and
marketing of milk for various dairy products. Such
a model should be replicated for other agricultural
commodities in different parts of the country.
Collectivising farmers through FPOs and Off-
farm Producer Organisations (OFPOs) would also
offset scale disadvantages for small and marginal
farmers and raise bargaining powers to enhance
their incomes. The role of MSMEs will be very
critical in developing rural industrialisation. Their
share in national gross value added is about 32
percent. They provide employment to about 111
million workers. Keeping the figures in view, huge
investment to create necessary infrastructure;
effective institutions for enabling MSMEs to have
access to technologies, finance and markets;
and vocational education and skill development
in manufacturing and business planning are
required. The role of rural-urban linkages can be
a key driver in rural transformation. Strengthening
rural-urban linkages, from farms to small towns to
megacities, will benefit rural labour, production,
distribution, markets, services, consumption
and environmental sustainability. New market
opportunities created by growing urban areas and
new technologies will promote local, regional and
global value chains.
(The author is Deputy General Manager in
NABARD, Uttar Pradesh Regional Office, Lucknow.
Views expressed are personal. Email: manjula.
jaipur@gmail.com)
Page 5
Kurukshetra August 2022 32
Manjula Wadhwa
A strong linkage between farm and non-farm sectors needs to be developed for augmenting income and creating jobs in rural
areas. Farm-sector driven industrialisation may be evolved from production to processing and marketing. Such a linkage will
help the farm sector to produce market-driven commodities, reduce transportation costs, receive remunerative prices at farm
gate, and minimise farm waste.
Roadmap for Rural Industrialisation
OVID-19 induced pandemic has thrown
up several socio-economic challenges
for India, the most critical being how to
revive the economy. To surmount this
hurdle and leap over, India needs to re-engineer
and reconfigure its socio-economic set-up. One
of the key drivers of this reconfiguration would
be the behaviour of migrant labourers. This has
become crucial because the proportion of the
labour-dependent informal sector in our economy
is very large. India has an estimated 497 million
workers, of which about 94 percent work in the
unorganised sector. A large percentage of this
population has been severely hit by COVID-19.
During the lockdown, despite severe restrictions,
C
many workers, with no cash left, returned to their
native villages by whichever means available. The
less-adventurous workers stayed back, but without
any income. The reasons behind this desire to
return home are not far to seek. Even today, they
feel that the village ecosystem provides them
emotional security and, to a large extent, food
security. Over the years, India has witnessed a
phenomenal increase in rural-to-urban migration
due to declining opportunities in rural areas,
dwindling returns from agriculture, and rapid
urbanisation/industrialisation in cities.
This has led to a mushrooming of slum-clusters
in cities, resulting in a severe strain on the urban
infrastructure such as water, sewage, transport and
Kurukshetra August 2022 33
on social resources. It seems like the coronavirus
has pushed a reset button to ensure seamless
reverse migration from urban cities to rural areas,
and we, if we so desire, have an opportunity to
capitalise on this situation. In the effort to jump-
start the economy, mainly the Micro, Small and
Medium Enterprises (MSMEs) sector, we could try
and integrate these reluctant-to-return migrant
workers into India's rural economy. This may also
be an occasion to realise the dream of Mahatma
Gandhi, by making his concept of gram swaraj a
reality. After this reverse migration, these skilled
migrants are available in a cluster in rural areas.
This can be leveraged to set up MSME units and
provide them with credit, technical know-how
and market support. It is time for the Ministry
of MSME and the state governments to come
up with a workable plan to encourage a cluster
of the cottage, small and medium enterprises
in villages and mofussil towns. The educated
among the skilled labourers could lead this MSME
effort, especially in the food and fruit processing
sectors. The Central Government led Micro Units
Development and Refinance Agency (MUDRA)
could be a big help here.
In this backdrop, it would be pertinent to
understand the concept of Rural Industrialisation.
It includes economic activities outside agriculture,
carried out in villages and varying in size from
households to small factories like cottage, tiny,
village, small-scale manufacturing and processing
industries, and services of various kinds.
Industrialisation in rural areas not only leads to
increase in per capita income and augmentation
of living conditions by generating appropriate
employment opportunities for rural folks but also
causes reduction in income disparities between
urban and rural areas thus ensuring social justice.
Rural industrialisation is important not only for
its contribution to GDP but also for its stellar
performance in exports. The major advantages of
rural industrialisation are as follows.
(i) Small and cottage industries require low
capital investment
(ii) Rural industries can take more advantage of
local resources
(iii) Transaction costs can be avoided by catering
to local demand
(iv) Employment generation
Mahatma Gandhi aptly said, “The crying
need of India is production by masses through
rural entrepreneurship and not mass production
by heavy industries”.
For uplifting the rural sector of our country,
Ministry of Rural Development in coordination
with Department of Land Resources has been
carrying forward various schemes. Pradhan Mantri
Gram Sadak Yojana, launched in 2000, is the first
step in this direction which ensures sustainable
poverty reduction in the long run as people in
rural areas get an opportunity to get connected
with the rest of the country. According to the
current data under the scheme the government
has completed length of 705,179 km, and a total
of 1,69,129 roads have been completed.
The promotion of small scale industries has
been a major plan of Indian Industries Policy
of 1948, 1956, 1977, 1980, 1991 on account
of reasons like generation of employment
opportunities, assisting individuals in generating
supplementary income by making use of their
capital and skills, contribution to capital formation,
less dependence upon imported machinery and
raw materials, etc. The small scale industries are
also regarded as useful in generating more sources
for the demand and supply opportunities for the
large scale industries.
The three way approach which may help
in increasing the rural industrialisation are:
i) Agriculture diversification by exploring the
opportunities by farming completely a new
range of grains, fruits or vegetables; ii) Establish
agro-food processing units or related units like
beverages production and many others; iii)
non-farm product business establishment by
promoting local rural artisan work. With this view,
the following initiatives have been taken by the
Government of India.
The Scheme of Funds for Regeneration of
Traditional Industries (SFURTI): This Scheme
launched by Ministry of MSME in 2005 aims at
ensuring that the various traditional clusters
of industries like bamboo, honey, Khadi spread
throughout the country, especially in rural India,
are met with amenities and benefits that can help
them become more competitive in the industry
and gain larger revenue in profits. The core
Kurukshetra August 2022 34
objective of the scheme is to provide economically
sustained employment to the industry workers,
local business heads, and rural artisans. It targets
at advancing and enhancing the market value and
advertising value of products provided by local
clusters. This is done by providing economic and
financial support to the worker or artisan’s new
products, intervening in the design process and
remedying it, improving the packaging of the
product, and ensuring a sound marketing plan
for the product. The subsidies they get from the
SFURTI scheme depend on the amount of grant
that the cluster has received. A maximum budget
of Rs. 8 crore is allotted to the densest clusters in
a district which is then lowered as the clusters get
thinner and sparse.
A Scheme for Promotion of Innovation,
Rural Industries and Entrepreneurship (ASPIRE):
This is another initiative to set up incubation
centres and network of technology centres for
enhancing entrepreneurship across India. The
main objectives of the scheme are:
• creation of new jobs and reducing
unemployment,
• grassroots level economic development,
• promoting entrepreneurship culture in India,
• facilitating innovative business solutions for
meeting the social needs of the people,
• promoting innovation for further strengthening
the competitiveness in the MSME sector.
For Livelihood business Incubations, a
onetime grant of 100 percent of the cost of plant
and machinery other than infrastructure and land
or an amount of up to Rs. 100 lakh, whichever
is less is provided. For Technology Business
Incubations, the grant is limited to 50 percent of
the cost.
Prime Minister’s Employment Generation
Programme (PMEGP): It is yet another credit-
linked subsidy scheme launched by merging two
schemes namely Prime Minister’s Rozgar Yojana
and Rural Employment Generation Programme
for generating employment opportunities by
establishing micro-enterprises in urban and rural
areas. The programme is being implemented
by the Khadi and Village Industries Commission
(KVIC) at the national level, through banks, District
Industries Centres (DICs), State KVIC Directorates,
and State Khadi and Village Industries Boards
(KVIBs) at the state level. Individuals above the
age of 18 years, Self Help Groups, cooperative
level societies involved in the production, and
institutions that are registered under the Societies
Registration Act of 1860 are eligible for benefits
under this programme. KVIC has approved and
forwarded 1.03 lakh project applications to the
banks in 2020 as compared to 71,556 projects
during the corresponding period in 2019.The
higher number of projects approved signifies the
government’s resolve to create self-employment
and sustainable livelihood for the people by
promoting local manufacturing.
Pradhan Mantri MUDRA Yojana: Micro
Units development and Refinance Agency Ltd
(MUDRA) provides refinance support to Banks
/MFIs for lending to micro units having loan
requirement upto 10 lakh. Launched in 2015,
It provides its services to small rural and semi-
urban entrepreneurs outside the service area of
regular banks, by using last mile agents.The three
interventions under the scheme are:-
• Shishu : covering loans upto Rs. 50,000
• Kishor : covering loans above Rs. 50,000 and
upto Rs. 5 lakh
• Tarun : covering loans above Rs. 5 lakh and
upto Rs. 10 lakh
As of March 2022, the number of loans
sanctioned under the Pradhan Mantri MUDRA
Yojana (PMMY) was 48.92 million and the amount
disbursed was Rs. 3,02,948.49 crore.
Credit Guarantee Scheme for Micro and
Small Enterprises (CGTMSE): This scheme is
another initiative for reviving rural industries and
entrepreneurship. It facilitates credit to MSME
units through collateral-free credit facility (term
loan and/or working capital) extended by eligible
lending institutions to new and existing micro and
small enterprises. The Ministry of MSME and Small
Industries Development Bank of India (SIDBI)
jointly established a Trust named Credit Guarantee
Fund Trust for Micro and Small Enterprises in
order to implement Credit Guarantee Scheme
for MSMEs. The corpus of CGTMSE is contributed
by Government of India and SIDBI. Seventy
Kurukshetra August 2022 35
five percent of the loan amount to the bank
is guaranteed by the Trust Fund. The scheme
provides collateral-free loan up to a limit of Rs.
200 lakh for individual MSMEs on payment of a
guarantee fee to the bank by them. In the Union
Budget of 2022-23 MSMEs sector was allocated an
Emergency Credit Line Guarantee Scheme (ECLGS)
of Rs. 50,000 crore.
Foregoing analysis shows that India has made
sufficient achievement in industrial development
during the last one decade but considering the size
of rural India, concerted and continuous efforts
need to be made. Underutilisation of existing
capacity is another challenge which is due to lack
of power, raw material and demand, unsatisfactory
labour relations, lack of capital and industrial raw
materials are some of the problems which are
hindering the overall industrial development in
rural India. The entrepreneurs are forced to take
credit from village money lenders who charge
exorbitant rates of interest. As rural industries
are labour intensive, they cannot afford to
introduce sophisticated techniques and methods
of production which are very expensive. Lack of
technical know-how, appropriate technology
and training create immense problems in the
growth of rural industries. Though information
technology has substantially developed in the
modern India and has penetrated into the rural
areas through internet, rural folks hardly availed
its benefits because of not having adequate
information avenues. Again, procuring and storing
raw materials is a tough task for rural industries.
Since rural industries are small-sized, they procure
raw materials from middlemen at higher prices.
Lack of warehousing facilities in the rural sector
also costs more towards storing of raw materials.
To accomplish the goal of USD 5 trillion
economy as well as AatmaNirbhar Bharat by 2025,
rural revitalisation requires a transformative
approach that envisions making rural areas a
better place to live and work. Growth in rural areas
should be driven by agro-based industrialisation,
which may gradually shift to the non-farm sector.
It will require investment in post-harvest rural
activities, such as agro-processing, packaging,
cold chains, cold storage and transport. It will
also require creating an enabling and favourable
regulatory environment to stimulate private
sector investment in rural areas. The efforts of
the Government towards augmenting capital
investment in agriculture through Agriculture
Infrastructure Fund, is of course a welcome
step. This calls for creating clusters for specific
commodities and developing appropriate supply
chains. It is proposed to develop agro-based
‘special economic zones’ in rural areas to leverage
economies of scale and increase income and
employment opportunities.
A strong linkage between farm and non-farm
sectors needs to be developed for augmenting
income and creating jobs in rural areas. Farm-
sector driven industrialisation may be evolved
from production to processing and marketing.
Such a linkage will help the farm sector to produce
market-driven commodities, reduce transportation
costs, receive remunerative prices at farm gate,
and minimise farm waste. Amul is an excellent
example of farm-led processing, branding and
marketing of milk for various dairy products. Such
a model should be replicated for other agricultural
commodities in different parts of the country.
Collectivising farmers through FPOs and Off-
farm Producer Organisations (OFPOs) would also
offset scale disadvantages for small and marginal
farmers and raise bargaining powers to enhance
their incomes. The role of MSMEs will be very
critical in developing rural industrialisation. Their
share in national gross value added is about 32
percent. They provide employment to about 111
million workers. Keeping the figures in view, huge
investment to create necessary infrastructure;
effective institutions for enabling MSMEs to have
access to technologies, finance and markets;
and vocational education and skill development
in manufacturing and business planning are
required. The role of rural-urban linkages can be
a key driver in rural transformation. Strengthening
rural-urban linkages, from farms to small towns to
megacities, will benefit rural labour, production,
distribution, markets, services, consumption
and environmental sustainability. New market
opportunities created by growing urban areas and
new technologies will promote local, regional and
global value chains.
(The author is Deputy General Manager in
NABARD, Uttar Pradesh Regional Office, Lucknow.
Views expressed are personal. Email: manjula.
jaipur@gmail.com)
Kurukshetra August 2022 36
Debabrata Samanta
Agribusiness leads to the increase in the efficiency and productivity of the farm sector. Increase in the productivity of farm
sector leads to the increases in productivity and incomes in other industries as well. In the Indian context, agribusiness plays
a significant role in the development of the Indian economy as it contributes about one-fifth of gross domestic product (GDP)
and employs a large number of people, and ensures their livelihood.
Agribusiness and Rural Industries
griculture plays a significant role
in securing food and livelihood in
developing countries like India. Though
agriculture and allied contributed
around 20.2 percent as the percentage share of
gross value addition of agriculture and allied
sector to the total economy in the year 2020-2021,
the International Labour Organisation, in the year
2020 reported that employment in agriculture was
41.49 percent of total employment in India. Post
pandemic in 2020-2021, the situation has changed
due to the reverse migration to rural areas and
more people are expected to become part of
the agricultural sector. This implies that the role
of agriculture in ensuring livelihood, especially
in rural India, has become more challenging. As
per the Indian Council of Agriculture Research
(ICAR), India has 15 agro-climate zones and all
types of weather conditions and soil types which
are capable of growing a variety of crops. India is
one of the top producers of milk, spices, pulses,
tea, cashew, jute, rice, wheat, oilseeds, fruits
and vegetables, sugarcane and cotton. With
this vast agricultural backbone and increasing
demand caused by increase in population and
their purchasing power, there is a huge scope
of agribusiness in India, especially in rural
areas. Agribusiness is a process, and activities
of the agricultural sector integrated in terms of
production, processing, marketing, and shipments
A
(exports/imports) under different organisational
networks. It explores the production, marketing,
and trading of products related to agriculture. As
the process of an agribusiness enterprise involves
the selling of either input to farmers/traders or
output to traders/consumers, agribusiness has
the potential to transform the employment and
livelihood scenario of rural India. Agribusiness can
play a major role in sustaining food production
and improving agricultural practices across the
world to ensure an abundance of food supply.
This way, the agribusiness process contributes
to attaining the second sustainable development
goal of reducing hunger in the world.
Agribusiness: The Concept
Post the Second World War, the green
revolution led to the technological revolution in
the agricultural sector. As a result, the agrarian
pursuits went through significant growth and
augmented specialisation, which was significantly
impacted by the economic growth and urban
expansion. The technological intervention
redefined the meaning of agriculture, which
called for the integration of agriculture and
the market. In 1956, in an article titled, From
Agriculture to Agribusiness, J.H Davis pointed out
that technological change has brought agriculture
and market closer together and has made them
interdependent on one other. Later in 1957 two
Harvard Economists, namely Davis and Goldberg,
introduced the term ‘agribusiness’ in their seminal
book ‘A concept of agribusiness’ and defined
agribusiness as “the sum total of all operations
involved in the manufacture and distribution of
farm supplies; production operations on the farm;
the storage, processing, and distribution of farm
commodities and items made from them. Thus,
agribusiness essentially encompasses, today, the
functions which the term agriculture denoted 150
years ago”. This definition of agribusiness explains,
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