Class 7 Exam > Class 7 Notes > Social Studies (SST) Class 7 > NCERT Solutions: Understanding Media
NCERT Solutions for Class 7 Social Science - Understanding Media
Q1: In what ways does the media play an important role in a democracy?
Ans: Role of media played in democracy:
- It is the backbone or the fourth pillar of a democracy which makes us aware of social, political and economical activities.
- Provides news and discussing events taking place in the country and the world.
- It gives people information about how government works.
- It also give information about the election related news and results.
- It raises the issues or problems related to the common people in front of politicians.
- It also acts as a reminder for the politicians or ministers about their promises.
Q2: Can you give this diagram a title? What do you understand about the link between media and big business from this diagram?
Ans: The title given to this diagram is "Media and Business house money cycle". From this diagram, we understood that there is a cyclic flow of money between media and big business.
- Media shows news of interest to the people on radio, TV and newspaper.
- Big business houses advertise their products through media to attract people.
- Media show these advertisements by taking some charges and makes profit.
- People buy these products of the big business and thus the cost and advertisements along with some profit returns to them.
Q3: You have read about the ways in which the media ‘sets the agenda’. What kind of effect does this have in a democracy? Provide two examples to support your point of view.
Ans: By ‘setting agendas’, the media influences the way we think and makes us aware of issues which it thinks is important. One instance of this would be the raising of awareness about the levels of pesticides in colas. Another is the Fashion Week, which was at the front of headlines while several slums were being demolished in Mumbai.
Q4: As a class project, decide to focus on a particular news topic and cut out stories from different newspapers on this. Also watch the coverage of this topic on TV news. Compare two newspapers and write down the similarity and differences in their reports. It might help to ask the following questions–
(a) What information is this article providing?
(b) What information is it leaving out?
(c) From whose point of view is the article being written?
(d) Whose point of view is being left out and why?
Ans: Take two different newspapers. For example, “The Times of India” and “Hindustan Times”. Go through both the papers of the same day. Choose any particular news heading in both the papers. Also watch the different TV Channels for this particular news heading, and answer the questions given with the help of newspaper cuttings and news watched on different TV channels.
Q5: Do projects (solo, pair or group) about types of advertisements. Create commercial advertisements about some products and social advertisements about public health, road safety and the need to save water and energy.
Ans: Creative Project can be done by students according to class instructions. Difference between the two types of advertisements which can used as an aid while doing the projects.
The document NCERT Solutions for Class 7 Social Science - Understanding Media is a part of the Class 7 Course Social Studies (SST) Class 7.
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FAQs on NCERT Solutions for Class 7 Social Science - Understanding Media
| 1. What is the role of media in society? |  |
Ans. Media plays a crucial role in society by providing information, shaping public opinion, and acting as a watchdog for government and other institutions. It acts as a bridge between the people and the government, keeping the public informed and empowered.
| 2. How does media influence public opinion? | |
Ans. Media has a significant influence on public opinion through its ability to control the information that reaches the masses. The way news is presented, the choice of topics, and the framing of issues all contribute to shaping public opinion. Media can sway public opinion by highlighting certain perspectives, promoting specific narratives, or even by omitting certain information.
| 3. What are the different forms of media? | |
Ans. Media can be categorized into different forms such as print media (newspapers, magazines), broadcast media (television, radio), digital media (websites, social media platforms), and outdoor media (billboards, posters). Each form has its own unique characteristics and audience reach.
| 4. How does media influence consumer behavior? | |
Ans. Media has a significant impact on consumer behavior through advertising and marketing. By creating appealing advertisements, media influences consumers' perceptions, preferences, and purchasing decisions. It can shape consumer desires and create trends, leading to changes in consumer behavior and consumption patterns.
| 5. What are the ethical challenges faced by media professionals? | |
Ans. Media professionals often face ethical challenges in their work. Some of these challenges include maintaining objectivity and impartiality, avoiding sensationalism, ensuring accuracy in reporting, protecting the privacy of individuals, and avoiding conflicts of interest. Ethical considerations are crucial for media professionals to uphold the credibility and integrity of their work.
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