AYUSH refers to Ayurveda, Yoga, Naturopathy, Unani, Siddha, and Homeopathy. India has become a prominent destination for medical tourism, attracting numerous people from different countries. The AYUSH sector has witnessed significant growth, with a market size increase of 17% per annum from 2014 to 2020. It is projected to reach 23.3 billion US dollars by FY 2022. To further enhance medical tourism, the government has initiated the 'Heal in India' programme. Additionally, Prime Minister Modi announced the upcoming launch of the 'AYUSH mark,' which will authenticate AYUSH products made in India. Furthermore, a special visa category will be introduced for individuals seeking AYUSH therapies in the country.
AYUSH represents a diverse and integrated approach to healthcare. It can play a vital role in realizing the vision of a 'New India' by delivering quality healthcare services. A 'Healthy India' should embrace its traditional systems, and AYUSH offers a significant opportunity in this regard. Given the shortage of doctors in India, with only 80 doctors per lakh population, AYUSH can contribute to improving healthcare accessibility. AYUSH also aligns with the emphasis on preventive healthcare alongside curative aspects. The AYUSH industry has the potential to create 26 million jobs by 2020, as per government reports. Furthermore, the growing popularity of AYUSH and alternative medicine can boost medical tourism in India.
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