Worksheet: Basic Marketing Concepts - 2 | Commercial Applications - Class 6 PDF Download

Fill in the Blanks

Q1: Marketing is everywhere; most of the tasks we do and most of the things we handle are linked to ________________.

Q2: Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products. It's about delivering customer satisfaction at a ________________.

Q3: Creation of superior customer value and delivering high levels of customer satisfaction are at the heart of ________________.

Q4: Marketing is an activity that deals with ________________.

Q5: A market starts with customers and ends with ________________.

Multiple Choice Questions (MCQ)

Q1: What is the twofold goal of marketing?
(a) To maximize production
(b) To attract new customers and deliver customer satisfaction
(c) To minimize costs
(d) To reduce competition

Q2: How did Kotler define a market?
(a) A place where products are produced
(b) A set of all actual and potential buyers of a product
(c) A location where buyers and sellers meet
(d) A specific geographic area

Q3: According to Kohl and Uhl, what characterizes a market?
(a) Large-scale production
(b) Competitive pricing
(c) Buyer-seller interaction
(d) Minimal government regulation

Q3: What is the primary focus of marketing?
(a) Maximizing production efficiency
(b) Delivering customer satisfaction
(c) Reducing production costs
(d) Increasing advertising expenditure

Q5: How does marketing differ from selling, according to Kaddar's distinction?
(a) Selling focuses on customer needs, while marketing focuses on product quality.
(b) Marketing is just one activity in the chain, while selling is comprehensive.
(c) Selling involves product creation, while marketing involves product promotion.
(d) Marketing is about maximizing returns, while selling is about minimizing costs.

True or False

Q1: True or False: Marketing is solely concerned with maximizing profits for businesses.

Q2: True or False: The concept of a market refers to a specific physical location where buyers and sellers meet.

Q3: True or False: Marketing activities include the production, assembling, storage, and transportation of goods.

Q4: True or False: Selling is a more comprehensive concept than marketing, involving various aspects of product promotion.

Q5: True or False: Marketing is primarily about creating a need for products rather than responding to existing customer needs.

Short Answer Questions

Q1: Explain why delivering customer satisfaction is a key goal of modern marketing.

Q2: Provide examples of products or services that have been influenced by marketing in your daily life.

Q3: Describe the changing concept of a market over time, highlighting how it has evolved from a physical location to a broader definition.

Q4: Explain the difference between marketing and selling, as per Kaddar's distinction.

Q5: Describe how marketing has become an integral part of our daily lives, providing examples of its omnipresence.