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Understanding Media Summary Class 7 Civics Chapter 6

Introduction

  • TV, radio and newspapers are a form of media that reaches millions of people, or the masses, across the country and the world and, thus, they are called mass media.

Media and Technology

Newspapers, television and radio can reach millions of people because they use certain technologies.

  • Print Media: Newspapers and Magazines.
  • Electronic Media: TV and Radio.

Television images travel huge distances through satellites and cables which allows us to view news and entertainment channels from other parts of the world. 

Media and money

  • The different technologies that mass media use are expensive. 
  • In a news studio, it is not only the newsreader who needs to be paid but also a number of other people who help put the broadcast together.
  • Due to these costs, the mass media needs a great deal of money to do its work.
  • The mass media earns money is by advertising different things like cars, chocolates, clothes, mobile phones, etc.

Media and Democracy

  • In a democracy, the media plays a very important role in providing news and discussing events taking place in the country and the world.
  • Some of the ways in which they can do this is by writing letters to the concerned minister, organising a public protest, starting a signature campaign, asking the government to rethink its programme, etc.

Independent Media

  • An independent media is important in a democracy.
  • However, the reality is that media is far from independent because of two reasons:
    • The government has on the media.
    • Business houses control the media. 

Setting agendas

  • The media also plays an important role in deciding what stories to focus on, and therefore, decides on what is newsworthy. 
  • By focusing on particular issues, the media influences our thoughts, feelings and actions, and brings those issues to our attention.
  • There are several instances when the media fails to focus on issues that are significant in our lives.
The document Understanding Media Summary Class 7 Civics Chapter 6 is a part of the Class 7 Course Social Studies (SST) Class 7.
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FAQs on Understanding Media Summary Class 7 Civics Chapter 6

1. What is the importance of understanding media?
Ans. Understanding media is important as it helps us make sense of the information and messages that we encounter in our daily lives. It allows us to critically analyze and evaluate the media we consume, enabling us to make informed decisions and form our own opinions. Additionally, understanding media helps us navigate the complexities of the modern media landscape, including issues such as media bias, fake news, and media manipulation.
2. How does media influence our society?
Ans. Media has a significant influence on our society. It shapes our beliefs, values, and attitudes, and has the power to shape public opinion. Media can influence our behavior, both positively and negatively, by promoting certain ideas, ideologies, and lifestyles. It can also impact our perception of reality, as media representations can shape our understanding of various social, cultural, and political issues.
3. What are the different types of media?
Ans. Media can be categorized into various types, including print media (newspapers, magazines), broadcast media (television, radio), digital media (websites, social media), and outdoor media (billboards, posters). Each type of media has its own unique characteristics, advantages, and limitations, and plays a different role in disseminating information and influencing public opinion.
4. How does media affect our mental health?
Ans. Media can have both positive and negative effects on our mental health. On one hand, it provides access to valuable information, entertainment, and social connections, which can contribute to our well-being. On the other hand, excessive exposure to certain media content, such as violent or unrealistic portrayals, can contribute to feelings of anxiety, depression, and body dissatisfaction. It is important to consume media mindfully and critically, and to prioritize self-care and mental well-being.
5. How can we develop media literacy skills?
Ans. Developing media literacy skills is crucial in today's digital age. Some ways to enhance media literacy include: 1. Questioning and critically analyzing media messages: Asking who created the content, what their motives might be, and what techniques are used to influence the audience. 2. Seeking multiple perspectives: Actively seeking diverse sources of information and considering different viewpoints to develop a well-rounded understanding. 3. Fact-checking and verifying information: Using reliable sources and fact-checking tools to ensure the accuracy of the information. 4. Being aware of media bias: Understanding that media outlets may have their own agendas or biases and being able to recognize and interpret them. 5. Engaging in open discussions: Actively participating in conversations and debates about media and its impact on society, and sharing insights and perspectives with others.
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