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6-Days Study Plan: Marketing Management | Business Studies (BST) Class 12 - Commerce PDF Download

Introduction

  • Marketing Management is a vital chapter that lays the foundation for understanding how products and services are successfully delivered to customers.
  • This study plan is designed to help students develop a thorough grasp of key marketing concepts through a balanced approach incorporating reading materials, videos, and practice tests.
  • By following this structured plan over 6 days, students will enhance their knowledge, apply concepts actively, and build confidence in the subject.

Chapter Overview

  • Meaning and Features of Marketing
  • Marketing Management Concept and Philosophies
  • Functions of Marketing
  • Marketing Mix and its Elements (Product, Physical Distribution, Promotion)
  • Classification of Products and Price Determination
  • Application through Case Studies and Questions

Study Plan

6-Days Study Plan: Marketing Management | Business Studies (BST) Class 12 - Commerce

The document 6-Days Study Plan: Marketing Management | Business Studies (BST) Class 12 - Commerce is a part of the Commerce Course Business Studies (BST) Class 12.
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51 videos|230 docs|49 tests
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