Google Adwords Tutorials - Display Network Video Lecture | Google Adwords: From Beginners Guide to Profitable Ads - Marketing

hello and welcome back again in this
video session we're going to explore
different ad formats as well as you will
display Network when we log into your
AdWords account we have our all
campaigns showing us all these tabs
while we are looking at all campaigns
basic Nellore allows us to quickly see
everything to do with our AdWords if you
want to do with all their keywords if we
want and so on so what I've done is I've
created some sample campaigns for you as
you can see these little icons here
differ when we got the magnifying glass
that's for search Network this for video
ads and this for Display Network now
let's talk about Display Network Display
Network is basically thousands of
different websites that participate in
Google's programs such as your lessons
double-click ads and so on so when you
visit certain soils you may see ads like
this as I hover you'll see the URL it
says Google ad services com I've got
another one sample one here so that's an
ad as well yeah we know the certainty is
in the importance of but it might be the
case that there is a website on internet
participating with Google ad programs
and it's very popular and your ideal
customers or people you'd like to reach
they go and visit those popular sites if
that's the case as in you wanna
advertise those people that target
audience you can use Display Network
advertising through Google Adwords
so what I've done is I've created a
simple campaign but let's go back so
that I show you what we're looking at
AdWords now I wanna add an ad group I
want to add a new campaign and let's
press on Display Network on you can name
your campaign anything one here you can
select Display Network only and recently
you have this guidance for you similar
to Facebook Ads
it's saying you know what would you like
to bring Brenda wins if that's the case
that's what you select if that's not the
case you select any objective that you'd
like to utilize Display Network for and
then you simply follow your save and
continue and it will guide you through
each process so I'll go back to my
campaigns because at that stage once you
select that let's press on this campaign
I'll show you the power of Google
AdWords Display Network advertising so
now we are in Display Network only we
are looking at Adwords and there is none
we can add ad word and when we want to
add an ad group you can name it anything
you want enhance cost per click big if
you want let's say you're willing to pay
$2 a sparkle as an example you can place
your landing page URL here let's grab
this and let's place that in there and
then as you can see Google AdWords is
doing its magic trying to find details
about your landing page here okay so you
have that option or you can say you know
what I'd like to choose different
types of targeting display keywords you
can cite okay you know what for that
particular product or service it's going
to give you some keyword ideas so you
can enter your own to find lighted
keyword ideas and so let's actually
choose interest based remarketing lists
in-market audiences you can as an
example let's say let's say you as an
example your products and services are
to be shown to advertising and marketing
services and so on right as you can see
impression weekly that's a lot of
impressions right we can press on
details to learn more about what's going
on with that okay so you have that
option interest base with your targeting
oh you can select different targeting
method and select topics of interest for
as you might say you know what I have
gaming related apps
I'd like to showcase that to those who
are interested in games you select that
option by simply adding that by pressing
this here yeah as you can see these are
topics that people may be interested but
you may say you know what I know on a
website but my ideal audience is
visiting if that's the case you can
enter that website address here let's
say I wanted to advertise my products
and services on this website because
people who visit this particular website
may be related to my products and
services as it may be interested that
keyword days maybe but nonetheless it
allows me that option in Google
Edwards around me is that a target
specifically to that website that's
placements or we can say okay you know
what let me select different targeting
options here is that you know what just
parents I want to sell toddler cuts or
friends just two parents and so or not
parent it's on if spending that ten
fifteen minutes and really narrowing
down your display network advertising is
only going to serve you in the long run
but I'm just showing you the power of
Google AdWords through targeting
different options here you can save and
continue' and the rest of the process
will be designed while we're here let's
go let's go to cancel now pressing on
Display Network we can press on
targeting choose well I haven't created
any adverts but campaign exclusion you
can exclude certain people and so on
let's go back to ad words there are no
ad works there let's press on this let's
go to Display Network yeah
let's select this advert display
keywords yes a targeting placement
remarketing let's press on remarketing
here we search Network too many things
go to audience instead yes let's go to
audiences tab because remarketing is
powerful it allows us to tap in to
different people who visited our website
previously or our YouTube channel if
your iPhone okay
you can select remarketing lists let's
say people who visited my different web
sites online where I have the list but I
can simply add that and bring people to
my separate blog and so on okay so while
we here let's go back to this particular
campaign and let's go to ad I have some
image ads here that means you can have
different ad formats let's press on
image ads let's add an image ad if
you've been advertising your website for
a while image ad is going to bring this
pop-up saying okay you know what let us
guide you by using insights from your
website or you can upload an ad here you
place the display URL and then final
your display URL is what you want people
to see so with image ads text ads you
can include different display URLs as
long as they are very closely related to
your final landing page URL but when you
place that display URL keep this in mind
that automatically is generated here as
well but if I was to go to this page
that's 404 page not fair
so always triple check your display URLs
compared with the final destination URLs
okay so now I'm saying display this URL
take people to this landing page as you
can see I've actually included a keyword
that will be easily read and understood
when someone sees is URL okay
wouldn't add image ad sizes is different
there is many different ones it's ideal
to upload popular ones such as these
ones are popular this one is rather
popular skyscraper may be of interest to
you it's fairly large takes a nice big
space screen real estate on Display
Network but these are the image sizes
you simply create the image ad and you
simply upload them you can upload
multiple ones all at once
keep in mind Google web designer
actually helps you and assists you
creating your image ads as well it's a
free program available through Google
you simply search her and you can
download and I use it as well
so I'll cancel this because there are we
can see how easy it is to create image
ads as well
text and image ad yes while we're here
let's take a look at display planner
display planner is similar to keyword
planner but it gives more insight as far
as showing you where you can advertise
it in what website and what impressions
that you will get as an app popular
those websites are and so let's go back
to campaigns because I want to show you
one more thing if you are operating a
YouTube channel and if you are not
utilizing video ads then you may be
missing it
because especially at the beginning
AdWords can get quite expensive for
beginners especially in 2016 you know
six seven years ago
per-click you're paying 20 cents 30
cents it was intense redness but in 2016
more in more business go online want to
compete in the add option five six seven
ten twelve fifteen sixteen dollars per
click is actually reasonably well for
search ads right but with video ads
you're looking in cents at the moment is
something new humans investing heavily
in YouTube ads cuz it's the future for
asian there are millions of people whose
YouTube is unbelievable but that offers
you the potential to reach through video
ads as well you don't have to have
YouTube channel to advertise for video
ads but I'll just show you this video ad
as we can see these icons it's
suggesting you know what that's a video
ad I'll show you how easy you can create
one if you have a YouTube channel simply
log into your creator studio select any
video you'd like to advertise and choose
promote if you log in to AdWords the
whole process will be simplified for you
for advertising your videos as well you
simply give you your L of the video
through here and you can accomplish that
without login into your YouTube channel
so you can advertise your videos as you
can see 16 cents 16 Australian tens for
30 seconds view someone interacts with
it with the video then you pay that's
when I buy all these videos but that's
very affordable at the NLA still someone
pressing on that video it's in day
interacting there are video targeting
vans allow you to really fine-tune Andry
marketers
as well as choosing topics placements
interests in graphics and that's the
power of Google AdWords you can include
exclude certain people there is two
types on video ads one is in display and
then YouTube search let's take a look at
I'll show you so that you see let's
imagine I am searching for SEO courses
and then example then you'll see some
ads come up here
well I'm what's going on here yeah I'm
actually ranking it the number one
position here but we've got Display
Network advertisement happening here as
we can see let's go to it let's go to
this particular mob here we can have
some ads over you know we can have ads
show up on the right-hand side and so on
but what plays on the video
that's called in-stream video ads that
means someone has to watch this at a
certain time then they type in this
example I just advertise in display no
in-stream you can YouTube ad types you
can explore different ad formats as in
they're called true view ads all
different formats will be explained to
you but nonetheless the untold money
that you pay advertising videos is
unbelievably cheap and it may be of
interest to a dealer named Google
AdWords is a platform that will allow
you to reach the vast network of Google
including YouTube Maps Display Network
as you now know
that includes thousands of different
websites to showcase your products and
services to almost anyone precisely the
way you want to advertise I thank you
very much for learning with me and I'll
talk with you in the next video session