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Demography
Demography is the statistical study of populations, especially human beings. As a very general science, it can analyze any kind of dynamic living population, i.e., one that changes over time or space.  Demographics are characteristics about a population of people or things. It can be your hair color, the foods you eat, the car you drive, or the age group into which you are classified. Demographic information is used in marketing, governmental research, and surveys and sampling to collect information about people's age, gender, education, income, or body phenotype (appearance).

What Is the Purpose of Demographics
Demographics are collected by a variety of venues, and they are most often used to understand a targeted audience or population. For example, in television advertising, marketers use demographics to inform them of who is watching which television programs. This information is used to advertise to the largest demographic. For example, football is often watched by men. Therefore, the advertisers who know this demographic often tailor their commercials toward this demographic or population.

Another example of demographic use is by the government or political parties. These organizations survey groups of people to determine which people will either support or vote for them. If a politician or political party finds that they're lacking in support by people between the ages of 21-30 years old, they're likely to try to discover a way to get more votes from this particular group of people.
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what is demography Related: NCERT Solution - Introducing Indian Society, Class 12, Sociology?
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