The Ujjwala Scheme and Beti Bachao Beti Padhao Scheme are two initiatives launched by the Indian government. The Ujjwala Scheme aims to provide free LPG connections to women from below poverty line families. The Beti Bachao Beti Padhao Scheme aims to improve the welfare of girls in India by providing education and improving gender equality. Both initiatives have had a positive impact on the Indian economy and have affected the PPC in various ways.



The Ujjwala Scheme and Beti Bachao Beti Padhao Scheme have had a positive impact on the Indian economy in the following ways:

• The Ujjwala Scheme has led to an increase in LPG consumption, which has reduced the dependence on traditional fuels such as wood and dung. This has improved the air quality and reduced health hazards for families.


• The Beti Bachao Beti Padhao Scheme has led to an increase in the enrolment of girls in schools. This has improved the literacy rate and reduced the gender gap in education. It has also led to an increase in the number of girls pursuing higher education and entering the workforce.


• Both initiatives have led to an increase in the income of families. The Ujjwala Scheme has reduced the expenditure on fuel, and the Beti Bachao Beti Padhao Scheme has led to an increase in the number of working women.

The Ujjwala Scheme and Beti Bachao Beti Padhao Scheme have had a significant impact on the PPC in the following ways:

• The Ujjwala Scheme has led to an increase in the demand for LPG cylinders. This has resulted in an increase in the PPC for LPG-related keywords such as "LPG cylinder price", "LPG gas connection", etc.


• The Beti Bachao Beti Padhao Scheme has led to an increase in the demand for education-related keywords such as "girls education", "Beti Bachao Beti Padhao Scheme", etc. This has resulted in an increase in the PPC for these keywords.


• Both initiatives have led to an increase in the demand for keywords related to women's empowerment. This has resulted in an increase in the PPC for keywords such as "women empowerment", "women's rights", etc.

In conclusion, the Ujjwala Scheme and Beti Bachao Beti Padhao Scheme have had a positive impact on the Indian economy and have affected the PPC in various ways. The initiatives have led to an increase in the demand for LPG cylinders, education-related keywords, and keywords related to women's empowerment. Businesses can leverage these trends to improve their PPC campaigns and reach a wider audience.

People get aware from this schemes. They know the importance of studies. Now they want their girls studied well and fulfill their dreams.