Impact of PM Ujjwala Yojana on PPC

The Pradhan Mantri Ujjwala Yojana (PMUY) is a social welfare scheme launched by the government of India in 2016. The scheme aims to provide free LPG connections to women from below poverty line (BPL) households. The scheme has had a significant impact on the Pay-per-click (PPC) industry in India.

Increased Demand for LPG

The PMUY has led to a significant increase in the demand for LPG in India. This has resulted in an increase in the cost of LPG and a subsequent increase in the cost of PPC advertising for LPG companies. The increased demand for LPG has also led to an increase in the cost of production, which has further increased the cost of PPC advertising.

Increased Competition

The PMUY has also led to an increase in competition among LPG companies. With more households being connected to LPG, companies are vying for a larger share of the market. This has resulted in an increase in the cost of PPC advertising as companies try to outbid each other for ad space.

Targeting BPL Households

The PMUY has provided LPG companies with an opportunity to target BPL households. This has led to the development of new PPC campaigns focused on reaching out to these households. These campaigns have been successful in increasing LPG connections among BPL households, but they have also led to an increase in the cost of PPC advertising.

Conclusion

The PMUY has had a significant impact on the PPC industry in India. The increased demand for LPG, competition among LPG companies, and the targeting of BPL households have all led to an increase in the cost of PPC advertising. Companies will need to develop new strategies to stay competitive in this changing landscape.