One of the main ways the British expanded their market to their goods in India was through colonialism and the establishment of the British East India Company. This allowed for a significant amount of control over Indian trade and commerce, which enabled the British to promote their goods and create a demand for them. Below are some ways in which the British expanded their market to their goods in India:

Establishment of Trading Posts:
The British established trading posts in India, which served as a hub for trade and commerce. These trading posts allowed the British to interact with local merchants and traders and establish relationships with them. Over time, the British were able to gain a significant foothold in Indian trade, which enabled them to promote their goods and create a demand for them.

Monopolization of Trade:
The British East India Company had a monopoly on trade in India, which meant that they had exclusive control over the trade of certain goods and products. This allowed the British to manipulate the price of goods, making their products more affordable and attractive to Indian consumers.

Introduction of New Products:
The British introduced new products to the Indian market, which were not previously available. This included textiles, machinery, and other manufactured goods. The introduction of these products created a demand for them, which helped to expand the British market in India.

Use of Advertising and Marketing:
The British used advertising and marketing techniques to promote their products in India. This included the use of posters, billboards, and pamphlets to create awareness about their products. The British also employed sales agents who would travel throughout India to promote their products and establish relationships with potential customers.

Establishment of Manufacturing Units:
The British established manufacturing units in India, which allowed them to produce goods locally. This helped to reduce the cost of production and made their products more affordable for Indian consumers.

In conclusion, the British expanded their market to their goods in India through a combination of colonialism, monopolization, introduction of new products, advertising and marketing, and establishment of manufacturing units. These strategies helped the British to gain a significant foothold in Indian trade and commerce and establish a demand for their products.

British made use of several techniques to establish control over the Indian market. The Manchester industrialists attached labels to their cloth bundles exported to India. The bundles mentioned the company name and the place of manufacture and sought to assure the buyer about the quality of the product. Also, images of Gods and famous personalities like nawabs and emperors were put on advertisements. Such representation was to attach a divine or royal approval to the said product. By the late 19th century, manufacturers also began to print calendars which were used by literate as well as illiterate people. Divine and royal imagery was used in these too in order to popularize the industrial goods.