Introduction:
During the British colonial period in India, British manufacturers played a significant role in creating new markets and consumers. They employed various strategies to establish their presence and expand their business in India. Here are five ways by which British manufacturers accomplished this:

1. Introduction of new products:
British manufacturers introduced new products that were previously unavailable in the Indian market. These products included textiles, machinery, chemicals, and other industrial goods. The introduction of these new products attracted Indian consumers and created a demand for them. British manufacturers capitalized on this demand by producing and supplying these goods to the Indian market.

2. Development of transportation and infrastructure:
To reach a wider consumer base, British manufacturers played a crucial role in the development of transportation and infrastructure in India. They invested in the construction of railways, roads, and ports, which facilitated the movement of goods across the country. This improved accessibility and reduced transportation costs, making it easier for British manufacturers to distribute their products to various regions of India.

3. Creation of brand loyalty:
British manufacturers focused on building brand loyalty among Indian consumers. They established a reputation for producing high-quality products, which attracted consumers and convinced them to choose British goods over local alternatives. Through effective marketing and advertising, British manufacturers created a perception of superiority and reliability associated with their products.

4. Expansion of distribution networks:
To reach a wider consumer base, British manufacturers expanded their distribution networks throughout India. They established warehouses, distribution centers, and retail outlets in major cities and towns. This allowed them to effectively distribute their products to both urban and rural areas. British manufacturers also collaborated with local merchants and traders to ensure the availability of their goods in remote regions.

5. Influence on government policies:
British manufacturers exerted influence on the colonial government to implement policies that favored their business interests. They lobbied for policies that protected their investments, provided them with tax benefits, and offered incentives for production and export. This favorable business environment allowed British manufacturers to thrive and expand their operations in India.

Conclusion:
Through the introduction of new products, development of transportation and infrastructure, creation of brand loyalty, expansion of distribution networks, and influence on government policies, British manufacturers successfully created new markets and consumers in India. Their strategies not only promoted their own businesses but also contributed to the industrialization and modernization of India's economy during the colonial period.