GMAT Exam  >  GMAT Questions  >  For once, the whys are turning out to be more... Start Learning for Free
For once, the whys are turning out to be more important than the hows. A study shows that consumers who become fixated on how to achieve a goal probably face more difficulty in achieving their aims than people who think abstractly about why they want to do something. The authors of the study conducted four experiments to examine consumer behavior when it came to the goal of saving money. In one such experiment, some people were asked to make a specific plan to save money, whereas others were not asked to plan. Then some people were asked to focus on why they wanted to save money. Later on all participants were given the opportunity to buy candy. Subjects who were thinking concretely and formed a specific plan were less able to avoid the candy purchase than those who had not formed a plan at all.
 
 To elucidate the results, the authors cite the instance of person who wants to save money and hence makes a plan for achieving this goal. This person plans to save money by purchasing fewer clothing items at the mall. On investigating how this plan influences the person's response to other money-saving opportunities, for example, would the person be more likely to order a cheaper meal at a restaurant, avoid making an impulse purchase, or combine errands to save money on gas etc., the authors found that when people focus on concrete aspects of how they want to achieve goals, they become more closed-minded and consequently less likely to take advantage of opportunities that fall outside their plans. In contrast, people who focus on the why aspect are more likely to consider out-of-plan opportunities to achieve their goals.
 
Furthermore, in the same experiment, the group that performed the best was the one that was asked to focus on the “why” and had formed a plan implicitly.   Accordingly the authors conclude that planning is more effective when people plan with the complete understanding of “why”.    They suggest that this strategy is particularly effective when the original plan turns out to be unrealistic in terms of feasibility or when other goal-directed activities become available.
The author is primarily concerned with
  • a)
    addressing a key issue in consumer psychology and behavior
  • b)
    making the readers understand how they can save money
  • c)
    describing a theory that deals with goal determination
  • d)
    advocating consumers to follow a particular strategy while making and executing plans
  • e)
    presenting a study, explaining its findings, and outlining its final conclusion.
Correct answer is option 'E'. Can you explain this answer?
Verified Answer
For once, the whys are turning out to be more important than the hows....
Passage Analysis
Summary and Main Point
This is a Main Idea question. 
So let’s review the individual paragraph summary to get to the main point of the passage. The first paragraph presents a study to indicate that “why” is more important than “how”. The second paragraph presents an example to explain the observed results of the study.   The final paragraph presents the final conclusion of the study. Hence, the main point of the passage is to present a study, explain its findings, and present its final conclusion. 
Answer Choices
A
addressing a key issue in consumer psychology and behavior
Incorrect: Out of Scope
The author makes no effort to point out, leave alone address, any issue in consumer psychology. The passage is not written from the point of view of offering a solution of any sort. It is very descriptive in nature and the author doesn’t get involved with the contents of the mentioned theory.
B
making the readers understand how they can save money
Incorrect: Out of Context
The money example is given to present the analysis proposed by the study’s authors or to describe the experiment undertaken by them. The focus of the passage is by no means saving money.
C
describing a theory that deals with goal determination
Incorrect: Out of Scope
The author  describes a study but it is not related with determining a goal but instead with a strategy on pursuing the same.
D
advocating consumers to follow a particular strategy while making and executing plans
Incorrect: Out of Scope
Once again, this passage is very descriptive in nature and the author of the passage does not give any opinion on the issue for us to infer what his/her take on the matter is.
E
presenting a study, explaining its findings, and outlining its final conclusion.
Correct
This choice matches the main point we came up with in the summary and main point section. 
View all questions of this test
Explore Courses for GMAT exam

Similar GMAT Doubts

For once, the whys are turning out to be more important than the hows. A study shows that consumers who become fixated onhowto achieve a goal probably face more difficulty in achieving their aims than people who think abstractly aboutwhythey want to do something. The authors of the study conducted four experiments to examine consumer behavior when it came to the goal of saving money. In one such experiment, some people were asked to make a specific plan to save money, whereas others were not asked to plan. Then some people were asked to focus on why they wanted to save money. Later on all participants were given the opportunity to buy candy. Subjects who were thinking concretely and formed a specific plan were less able to avoid the candy purchase than those who had not formed a plan at all.To elucidate the results, the authors cite the instance of person who wants to save money and hence makes a plan for achieving this goal. This person plans to save money by purchasing fewer clothing items at the mall. On investigating how this plan influences the persons response to other money-saving opportunities, for example, would the person be more likely to order a cheaper meal at a restaurant, avoid making an impulse purchase, or combine errands to save money on gas etc., the authors found that when people focus on concrete aspects of how they want to achieve goals, they become more closed-minded and consequently less likely to take advantage of opportunities that fall outside their plans. In contrast, people who focus on the why aspect are more likely to consider out-of-plan opportunities to achieve their goals.Furthermore, in the same experiment, the group that performed the best was the one that was asked to focus on the why and had formed a plan implicitly. Accordingly the authors conclude that planning is more effective when people plan with the complete understanding of why. They suggest that this strategy is particularly effective when the original plan turns out to be unrealistic in terms of feasibility or when other goal-directed activities become available.Through the second paragraph, the author of the passage intends to

For once, the whys are turning out to be more important than the hows. A study shows that consumers who become fixated onhowto achieve a goal probably face more difficulty in achieving their aims than people who think abstractly aboutwhythey want to do something. The authors of the study conducted four experiments to examine consumer behavior when it came to the goal of saving money. In one such experiment, some people were asked to make a specific plan to save money, whereas others were not asked to plan. Then some people were asked to focus on why they wanted to save money. Later on all participants were given the opportunity to buy candy. Subjects who were thinking concretely and formed a specific plan were less able to avoid the candy purchase than those who had not formed a plan at all.To elucidate the results, the authors cite the instance of person who wants to save money and hence makes a plan for achieving this goal. This person plans to save money by purchasing fewer clothing items at the mall. On investigating how this plan influences the persons response to other money-saving opportunities, for example, would the person be more likely to order a cheaper meal at a restaurant, avoid making an impulse purchase, or combine errands to save money on gas etc., the authors found that when people focus on concrete aspects of how they want to achieve goals, they become more closed-minded and consequently less likely to take advantage of opportunities that fall outside their plans. In contrast, people who focus on the why aspect are more likely to consider out-of-plan opportunities to achieve their goals.Furthermore, in the same experiment, the group that performed the best was the one that was asked to focus on the why and had formed a plan implicitly. Accordingly the authors conclude that planning is more effective when people plan with the complete understanding of why. They suggest that this strategy is particularly effective when the original plan turns out to be unrealistic in terms of feasibility or when other goal-directed activities become available.Each of the following is a statement that is mentioned with respect to the study described in the passage EXCEPT

For once, the whys are turning out to be more important than the hows. A study shows that consumers who become fixated onhowto achieve a goal probably face more difficulty in achieving their aims than people who think abstractly aboutwhythey want to do something. The authors of the study conducted four experiments to examine consumer behavior when it came to the goal of saving money. In one such experiment, some people were asked to make a specific plan to save money, whereas others were not asked to plan. Then some people were asked to focus on why they wanted to save money. Later on all participants were given the opportunity to buy candy. Subjects who were thinking concretely and formed a specific plan were less able to avoid the candy purchase than those who had not formed a plan at all.To elucidate the results, the authors cite the instance of person who wants to save money and hence makes a plan for achieving this goal. This person plans to save money by purchasing fewer clothing items at the mall. On investigating how this plan influences the persons response to other money-saving opportunities, for example, would the person be more likely to order a cheaper meal at a restaurant, avoid making an impulse purchase, or combine errands to save money on gas etc., the authors found that when people focus on concrete aspects of how they want to achieve goals, they become more closed-minded and consequently less likely to take advantage of opportunities that fall outside their plans. In contrast, people who focus on the why aspect are more likely to consider out-of-plan opportunities to achieve their goals.Furthermore, in the same experiment, the group that performed the best was the one that was asked to focus on the why and had formed a plan implicitly. Accordingly the authors conclude that planning is more effective when people plan with the complete understanding of why. They suggest that this strategy is particularly effective when the original plan turns out to be unrealistic in terms of feasibility or when other goal-directed activities become available.Which of the following statement can be derived on the basis of the analysis done by the study authors?

For once, the whys are turning out to be more important than the hows. A study shows that consumers who become fixated onhowto achieve a goal probably face more difficulty in achieving their aims than people who think abstractly aboutwhythey want to do something. The authors of the study conducted four experiments to examine consumer behavior when it came to the goal of saving money. In one such experiment, some people were asked to make a specific plan to save money, whereas others were not asked to plan. Then some people were asked to focus on why they wanted to save money. Later on all participants were given the opportunity to buy candy. Subjects who were thinking concretely and formed a specific plan were less able to avoid the candy purchase than those who had not formed a plan at all.To elucidate the results, the authors cite the instance of person who wants to save money and hence makes a plan for achieving this goal. This person plans to save money by purchasing fewer clothing items at the mall. On investigating how this plan influences the persons response to other money-saving opportunities, for example, would the person be more likely to order a cheaper meal at a restaurant, avoid making an impulse purchase, or combine errands to save money on gas etc., the authors found that when people focus on concrete aspects of how they want to achieve goals, they become more closed-minded and consequently less likely to take advantage of opportunities that fall outside their plans. In contrast, people who focus on the why aspect are more likely to consider out-of-plan opportunities to achieve their goals.Furthermore, in the same experiment, the group that performed the best was the one that was asked to focus on the why and had formed a plan implicitly. Accordingly the authors conclude that planning is more effective when people plan with the complete understanding of why. They suggest that this strategy is particularly effective when the original plan turns out to be unrealistic in terms of feasibility or when other goal-directed activities become available.Which of the following is an example of a scenario in which the strategy suggested by the authors of the study in the last sentence of the passage would be most effective?

Individual studies and experiments the world over have shown that a strong correlation exists between music and mood --- listening to a particular kind of music impacts the mood of the listener. In fact studies have also shown that, in everyday life, music is primarily used for mood and emotion regulation. Indeed, one of the reasons music is able to transcend the barriers of language and garner universal appeal is the emotional response it evokes in its listeners. However, not all people respond similarly to the same kind of music.A new study shows that listening to the same piece of sad music can actually make some people happy while others sad. Clearly, the difference in the response generated is due to the difference or the lack of the same in the perceived and the induced emotions experienced by the participants. Perceived emotion is defined as the act of sensing the emotional content of the stimuli whereas induced emotion is the emotion felt by the receiver after being subjected to the stimuli.In the study, the participants with a higher level of exposure to and knowledge of music were the ones who reported being happy after listening to the music, while others reported as being sad. These participants rated the piece of sad music as highly unpleasant on the scale of perceived emotions; however, their induced emotion score was really low for the level of unpleasantness experienced by them and hence did not match with their perceived emotions score. For this reason, these participants felt that they could enjoy the piece of music without feeling sad and hence reported their emotional state as closer to being happy.However, the findings of the study do not necessarily suggest that the perceived emotion score by the not so musically literate was low. It could just mean that either their perceived and induced emotion scores coincided or that the difference between the two was insignificant.Which of the following is the function of the final paragraph in the passage?

Top Courses for GMAT

For once, the whys are turning out to be more important than the hows. A study shows that consumers who become fixated onhowto achieve a goal probably face more difficulty in achieving their aims than people who think abstractly aboutwhythey want to do something. The authors of the study conducted four experiments to examine consumer behavior when it came to the goal of saving money. In one such experiment, some people were asked to make a specific plan to save money, whereas others were not asked to plan. Then some people were asked to focus on why they wanted to save money. Later on all participants were given the opportunity to buy candy. Subjects who were thinking concretely and formed a specific plan were less able to avoid the candy purchase than those who had not formed a plan at all.To elucidate the results, the authors cite the instance of person who wants to save money and hence makes a plan for achieving this goal. This person plans to save money by purchasing fewer clothing items at the mall. On investigating how this plan influences the person's response to other money-saving opportunities, for example, would the person be more likely to order a cheaper meal at a restaurant, avoid making an impulse purchase, or combine errands to save money on gas etc., the authors found that when people focus on concrete aspects of how they want to achieve goals, they become more closed-minded and consequently less likely to take advantage of opportunities that fall outside their plans. In contrast, people who focus on the why aspect are more likely to consider out-of-plan opportunities to achieve their goals.Furthermore, in the same experiment, the group that performed the best was the one that was asked to focus on the “why” and had formed a plan implicitly. Accordingly the authors conclude that planning is more effective when people plan with the complete understanding of “why”. They suggest that this strategy is particularly effective when the original plan turns out to be unrealistic in terms of feasibility or when other goal-directed activities become available.The author is primarily concerned witha)addressing a key issue in consumer psychology and behaviorb)making the readers understand how they can save moneyc)describing a theory that deals with goal determinationd)advocating consumers to follow a particular strategy while making and executing planse)presenting a study, explaining its findings, and outlining its final conclusion.Correct answer is option 'E'. Can you explain this answer?
Question Description
For once, the whys are turning out to be more important than the hows. A study shows that consumers who become fixated onhowto achieve a goal probably face more difficulty in achieving their aims than people who think abstractly aboutwhythey want to do something. The authors of the study conducted four experiments to examine consumer behavior when it came to the goal of saving money. In one such experiment, some people were asked to make a specific plan to save money, whereas others were not asked to plan. Then some people were asked to focus on why they wanted to save money. Later on all participants were given the opportunity to buy candy. Subjects who were thinking concretely and formed a specific plan were less able to avoid the candy purchase than those who had not formed a plan at all.To elucidate the results, the authors cite the instance of person who wants to save money and hence makes a plan for achieving this goal. This person plans to save money by purchasing fewer clothing items at the mall. On investigating how this plan influences the person's response to other money-saving opportunities, for example, would the person be more likely to order a cheaper meal at a restaurant, avoid making an impulse purchase, or combine errands to save money on gas etc., the authors found that when people focus on concrete aspects of how they want to achieve goals, they become more closed-minded and consequently less likely to take advantage of opportunities that fall outside their plans. In contrast, people who focus on the why aspect are more likely to consider out-of-plan opportunities to achieve their goals.Furthermore, in the same experiment, the group that performed the best was the one that was asked to focus on the “why” and had formed a plan implicitly. Accordingly the authors conclude that planning is more effective when people plan with the complete understanding of “why”. They suggest that this strategy is particularly effective when the original plan turns out to be unrealistic in terms of feasibility or when other goal-directed activities become available.The author is primarily concerned witha)addressing a key issue in consumer psychology and behaviorb)making the readers understand how they can save moneyc)describing a theory that deals with goal determinationd)advocating consumers to follow a particular strategy while making and executing planse)presenting a study, explaining its findings, and outlining its final conclusion.Correct answer is option 'E'. Can you explain this answer? for GMAT 2024 is part of GMAT preparation. The Question and answers have been prepared according to the GMAT exam syllabus. Information about For once, the whys are turning out to be more important than the hows. A study shows that consumers who become fixated onhowto achieve a goal probably face more difficulty in achieving their aims than people who think abstractly aboutwhythey want to do something. The authors of the study conducted four experiments to examine consumer behavior when it came to the goal of saving money. In one such experiment, some people were asked to make a specific plan to save money, whereas others were not asked to plan. Then some people were asked to focus on why they wanted to save money. Later on all participants were given the opportunity to buy candy. Subjects who were thinking concretely and formed a specific plan were less able to avoid the candy purchase than those who had not formed a plan at all.To elucidate the results, the authors cite the instance of person who wants to save money and hence makes a plan for achieving this goal. This person plans to save money by purchasing fewer clothing items at the mall. On investigating how this plan influences the person's response to other money-saving opportunities, for example, would the person be more likely to order a cheaper meal at a restaurant, avoid making an impulse purchase, or combine errands to save money on gas etc., the authors found that when people focus on concrete aspects of how they want to achieve goals, they become more closed-minded and consequently less likely to take advantage of opportunities that fall outside their plans. In contrast, people who focus on the why aspect are more likely to consider out-of-plan opportunities to achieve their goals.Furthermore, in the same experiment, the group that performed the best was the one that was asked to focus on the “why” and had formed a plan implicitly. Accordingly the authors conclude that planning is more effective when people plan with the complete understanding of “why”. They suggest that this strategy is particularly effective when the original plan turns out to be unrealistic in terms of feasibility or when other goal-directed activities become available.The author is primarily concerned witha)addressing a key issue in consumer psychology and behaviorb)making the readers understand how they can save moneyc)describing a theory that deals with goal determinationd)advocating consumers to follow a particular strategy while making and executing planse)presenting a study, explaining its findings, and outlining its final conclusion.Correct answer is option 'E'. Can you explain this answer? covers all topics & solutions for GMAT 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for For once, the whys are turning out to be more important than the hows. A study shows that consumers who become fixated onhowto achieve a goal probably face more difficulty in achieving their aims than people who think abstractly aboutwhythey want to do something. The authors of the study conducted four experiments to examine consumer behavior when it came to the goal of saving money. In one such experiment, some people were asked to make a specific plan to save money, whereas others were not asked to plan. Then some people were asked to focus on why they wanted to save money. Later on all participants were given the opportunity to buy candy. Subjects who were thinking concretely and formed a specific plan were less able to avoid the candy purchase than those who had not formed a plan at all.To elucidate the results, the authors cite the instance of person who wants to save money and hence makes a plan for achieving this goal. This person plans to save money by purchasing fewer clothing items at the mall. On investigating how this plan influences the person's response to other money-saving opportunities, for example, would the person be more likely to order a cheaper meal at a restaurant, avoid making an impulse purchase, or combine errands to save money on gas etc., the authors found that when people focus on concrete aspects of how they want to achieve goals, they become more closed-minded and consequently less likely to take advantage of opportunities that fall outside their plans. In contrast, people who focus on the why aspect are more likely to consider out-of-plan opportunities to achieve their goals.Furthermore, in the same experiment, the group that performed the best was the one that was asked to focus on the “why” and had formed a plan implicitly. Accordingly the authors conclude that planning is more effective when people plan with the complete understanding of “why”. They suggest that this strategy is particularly effective when the original plan turns out to be unrealistic in terms of feasibility or when other goal-directed activities become available.The author is primarily concerned witha)addressing a key issue in consumer psychology and behaviorb)making the readers understand how they can save moneyc)describing a theory that deals with goal determinationd)advocating consumers to follow a particular strategy while making and executing planse)presenting a study, explaining its findings, and outlining its final conclusion.Correct answer is option 'E'. Can you explain this answer?.
Solutions for For once, the whys are turning out to be more important than the hows. A study shows that consumers who become fixated onhowto achieve a goal probably face more difficulty in achieving their aims than people who think abstractly aboutwhythey want to do something. The authors of the study conducted four experiments to examine consumer behavior when it came to the goal of saving money. In one such experiment, some people were asked to make a specific plan to save money, whereas others were not asked to plan. Then some people were asked to focus on why they wanted to save money. Later on all participants were given the opportunity to buy candy. Subjects who were thinking concretely and formed a specific plan were less able to avoid the candy purchase than those who had not formed a plan at all.To elucidate the results, the authors cite the instance of person who wants to save money and hence makes a plan for achieving this goal. This person plans to save money by purchasing fewer clothing items at the mall. On investigating how this plan influences the person's response to other money-saving opportunities, for example, would the person be more likely to order a cheaper meal at a restaurant, avoid making an impulse purchase, or combine errands to save money on gas etc., the authors found that when people focus on concrete aspects of how they want to achieve goals, they become more closed-minded and consequently less likely to take advantage of opportunities that fall outside their plans. In contrast, people who focus on the why aspect are more likely to consider out-of-plan opportunities to achieve their goals.Furthermore, in the same experiment, the group that performed the best was the one that was asked to focus on the “why” and had formed a plan implicitly. Accordingly the authors conclude that planning is more effective when people plan with the complete understanding of “why”. They suggest that this strategy is particularly effective when the original plan turns out to be unrealistic in terms of feasibility or when other goal-directed activities become available.The author is primarily concerned witha)addressing a key issue in consumer psychology and behaviorb)making the readers understand how they can save moneyc)describing a theory that deals with goal determinationd)advocating consumers to follow a particular strategy while making and executing planse)presenting a study, explaining its findings, and outlining its final conclusion.Correct answer is option 'E'. Can you explain this answer? in English & in Hindi are available as part of our courses for GMAT. Download more important topics, notes, lectures and mock test series for GMAT Exam by signing up for free.
Here you can find the meaning of For once, the whys are turning out to be more important than the hows. A study shows that consumers who become fixated onhowto achieve a goal probably face more difficulty in achieving their aims than people who think abstractly aboutwhythey want to do something. The authors of the study conducted four experiments to examine consumer behavior when it came to the goal of saving money. In one such experiment, some people were asked to make a specific plan to save money, whereas others were not asked to plan. Then some people were asked to focus on why they wanted to save money. Later on all participants were given the opportunity to buy candy. Subjects who were thinking concretely and formed a specific plan were less able to avoid the candy purchase than those who had not formed a plan at all.To elucidate the results, the authors cite the instance of person who wants to save money and hence makes a plan for achieving this goal. This person plans to save money by purchasing fewer clothing items at the mall. On investigating how this plan influences the person's response to other money-saving opportunities, for example, would the person be more likely to order a cheaper meal at a restaurant, avoid making an impulse purchase, or combine errands to save money on gas etc., the authors found that when people focus on concrete aspects of how they want to achieve goals, they become more closed-minded and consequently less likely to take advantage of opportunities that fall outside their plans. In contrast, people who focus on the why aspect are more likely to consider out-of-plan opportunities to achieve their goals.Furthermore, in the same experiment, the group that performed the best was the one that was asked to focus on the “why” and had formed a plan implicitly. Accordingly the authors conclude that planning is more effective when people plan with the complete understanding of “why”. They suggest that this strategy is particularly effective when the original plan turns out to be unrealistic in terms of feasibility or when other goal-directed activities become available.The author is primarily concerned witha)addressing a key issue in consumer psychology and behaviorb)making the readers understand how they can save moneyc)describing a theory that deals with goal determinationd)advocating consumers to follow a particular strategy while making and executing planse)presenting a study, explaining its findings, and outlining its final conclusion.Correct answer is option 'E'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of For once, the whys are turning out to be more important than the hows. A study shows that consumers who become fixated onhowto achieve a goal probably face more difficulty in achieving their aims than people who think abstractly aboutwhythey want to do something. The authors of the study conducted four experiments to examine consumer behavior when it came to the goal of saving money. In one such experiment, some people were asked to make a specific plan to save money, whereas others were not asked to plan. Then some people were asked to focus on why they wanted to save money. Later on all participants were given the opportunity to buy candy. Subjects who were thinking concretely and formed a specific plan were less able to avoid the candy purchase than those who had not formed a plan at all.To elucidate the results, the authors cite the instance of person who wants to save money and hence makes a plan for achieving this goal. This person plans to save money by purchasing fewer clothing items at the mall. On investigating how this plan influences the person's response to other money-saving opportunities, for example, would the person be more likely to order a cheaper meal at a restaurant, avoid making an impulse purchase, or combine errands to save money on gas etc., the authors found that when people focus on concrete aspects of how they want to achieve goals, they become more closed-minded and consequently less likely to take advantage of opportunities that fall outside their plans. In contrast, people who focus on the why aspect are more likely to consider out-of-plan opportunities to achieve their goals.Furthermore, in the same experiment, the group that performed the best was the one that was asked to focus on the “why” and had formed a plan implicitly. Accordingly the authors conclude that planning is more effective when people plan with the complete understanding of “why”. They suggest that this strategy is particularly effective when the original plan turns out to be unrealistic in terms of feasibility or when other goal-directed activities become available.The author is primarily concerned witha)addressing a key issue in consumer psychology and behaviorb)making the readers understand how they can save moneyc)describing a theory that deals with goal determinationd)advocating consumers to follow a particular strategy while making and executing planse)presenting a study, explaining its findings, and outlining its final conclusion.Correct answer is option 'E'. Can you explain this answer?, a detailed solution for For once, the whys are turning out to be more important than the hows. A study shows that consumers who become fixated onhowto achieve a goal probably face more difficulty in achieving their aims than people who think abstractly aboutwhythey want to do something. The authors of the study conducted four experiments to examine consumer behavior when it came to the goal of saving money. In one such experiment, some people were asked to make a specific plan to save money, whereas others were not asked to plan. Then some people were asked to focus on why they wanted to save money. Later on all participants were given the opportunity to buy candy. Subjects who were thinking concretely and formed a specific plan were less able to avoid the candy purchase than those who had not formed a plan at all.To elucidate the results, the authors cite the instance of person who wants to save money and hence makes a plan for achieving this goal. This person plans to save money by purchasing fewer clothing items at the mall. On investigating how this plan influences the person's response to other money-saving opportunities, for example, would the person be more likely to order a cheaper meal at a restaurant, avoid making an impulse purchase, or combine errands to save money on gas etc., the authors found that when people focus on concrete aspects of how they want to achieve goals, they become more closed-minded and consequently less likely to take advantage of opportunities that fall outside their plans. In contrast, people who focus on the why aspect are more likely to consider out-of-plan opportunities to achieve their goals.Furthermore, in the same experiment, the group that performed the best was the one that was asked to focus on the “why” and had formed a plan implicitly. Accordingly the authors conclude that planning is more effective when people plan with the complete understanding of “why”. They suggest that this strategy is particularly effective when the original plan turns out to be unrealistic in terms of feasibility or when other goal-directed activities become available.The author is primarily concerned witha)addressing a key issue in consumer psychology and behaviorb)making the readers understand how they can save moneyc)describing a theory that deals with goal determinationd)advocating consumers to follow a particular strategy while making and executing planse)presenting a study, explaining its findings, and outlining its final conclusion.Correct answer is option 'E'. Can you explain this answer? has been provided alongside types of For once, the whys are turning out to be more important than the hows. A study shows that consumers who become fixated onhowto achieve a goal probably face more difficulty in achieving their aims than people who think abstractly aboutwhythey want to do something. The authors of the study conducted four experiments to examine consumer behavior when it came to the goal of saving money. In one such experiment, some people were asked to make a specific plan to save money, whereas others were not asked to plan. Then some people were asked to focus on why they wanted to save money. Later on all participants were given the opportunity to buy candy. Subjects who were thinking concretely and formed a specific plan were less able to avoid the candy purchase than those who had not formed a plan at all.To elucidate the results, the authors cite the instance of person who wants to save money and hence makes a plan for achieving this goal. This person plans to save money by purchasing fewer clothing items at the mall. On investigating how this plan influences the person's response to other money-saving opportunities, for example, would the person be more likely to order a cheaper meal at a restaurant, avoid making an impulse purchase, or combine errands to save money on gas etc., the authors found that when people focus on concrete aspects of how they want to achieve goals, they become more closed-minded and consequently less likely to take advantage of opportunities that fall outside their plans. In contrast, people who focus on the why aspect are more likely to consider out-of-plan opportunities to achieve their goals.Furthermore, in the same experiment, the group that performed the best was the one that was asked to focus on the “why” and had formed a plan implicitly. Accordingly the authors conclude that planning is more effective when people plan with the complete understanding of “why”. They suggest that this strategy is particularly effective when the original plan turns out to be unrealistic in terms of feasibility or when other goal-directed activities become available.The author is primarily concerned witha)addressing a key issue in consumer psychology and behaviorb)making the readers understand how they can save moneyc)describing a theory that deals with goal determinationd)advocating consumers to follow a particular strategy while making and executing planse)presenting a study, explaining its findings, and outlining its final conclusion.Correct answer is option 'E'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice For once, the whys are turning out to be more important than the hows. A study shows that consumers who become fixated onhowto achieve a goal probably face more difficulty in achieving their aims than people who think abstractly aboutwhythey want to do something. The authors of the study conducted four experiments to examine consumer behavior when it came to the goal of saving money. In one such experiment, some people were asked to make a specific plan to save money, whereas others were not asked to plan. Then some people were asked to focus on why they wanted to save money. Later on all participants were given the opportunity to buy candy. Subjects who were thinking concretely and formed a specific plan were less able to avoid the candy purchase than those who had not formed a plan at all.To elucidate the results, the authors cite the instance of person who wants to save money and hence makes a plan for achieving this goal. This person plans to save money by purchasing fewer clothing items at the mall. On investigating how this plan influences the person's response to other money-saving opportunities, for example, would the person be more likely to order a cheaper meal at a restaurant, avoid making an impulse purchase, or combine errands to save money on gas etc., the authors found that when people focus on concrete aspects of how they want to achieve goals, they become more closed-minded and consequently less likely to take advantage of opportunities that fall outside their plans. In contrast, people who focus on the why aspect are more likely to consider out-of-plan opportunities to achieve their goals.Furthermore, in the same experiment, the group that performed the best was the one that was asked to focus on the “why” and had formed a plan implicitly. Accordingly the authors conclude that planning is more effective when people plan with the complete understanding of “why”. They suggest that this strategy is particularly effective when the original plan turns out to be unrealistic in terms of feasibility or when other goal-directed activities become available.The author is primarily concerned witha)addressing a key issue in consumer psychology and behaviorb)making the readers understand how they can save moneyc)describing a theory that deals with goal determinationd)advocating consumers to follow a particular strategy while making and executing planse)presenting a study, explaining its findings, and outlining its final conclusion.Correct answer is option 'E'. Can you explain this answer? tests, examples and also practice GMAT tests.
Explore Courses for GMAT exam

Top Courses for GMAT

Explore Courses
Signup for Free!
Signup to see your scores go up within 7 days! Learn & Practice with 1000+ FREE Notes, Videos & Tests.
10M+ students study on EduRev