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Like traditional marketing, commonly defined as a form of marketing existing before the advent of technological means of accessing potential customers, digital marketing that utilizes available resources to collect data in order to estimate the characteristics of its target audience and to select pertinent avenues of advertising products.
  • a)
    commonly defined as a form of marketing existing before the advent of technological means of accessing potential customers, digital marketing that utilizes
  • b)
    a form of marketing that existed before the advent of technological means of accessing potential customers is commonly defined, and digital marketing utilizes
  • c)
    a form of marketing existed before the advent of technological means of accessing potential customers that is commonly defined, with digital marketing utilizing
  • d)
    which is commonly defined as a form of marketing and which existed before the advent of technological means of accessing potential customers, digital marketing, utilizing
  • e)
    which is commonly defined as a form of marketing that existed before the advent of technological means of accessing potential customers, digital marketing utilizes
Correct answer is option 'E'. Can you explain this answer?
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Like traditional marketing, commonly defined as a form of marketing ex...
Like traditional marketing, commonly defined as a form of marketing existing before the advent of technological means of accessing potential customers, digital marketing that utilizes available resources to collect data in order to estimate the characteristics of its target audience and to select pertinent avenues of advertising products.
Meaning Analysis
  • Like traditional marketing,
    • commonly defined as a form of marketing existing before the advent of technological means of accessing potential customers,
  • digital marketing
    • that utilizes available resources to collect data in order
    • to estimate the characteristics of its target audience and
    • to select pertinent avenues of advertising products.
The sentence presents a comparison as indicated by the use of “like”. The comparison is between “traditional marketing” and “digital marketing”. The basis of comparison between the two is that they both use available resources for the following:
  1. to estimate the characteristics of its target audience.
  2. to select pertinent avenues of advertising products.
The sentence also presents some additional information about “traditional marketing”. It is defined as a form of marketing that existed before the introduction of technological ways of reaching potential customers. 
Error Analysis
The subject “digital marketing” does not have a verb. This is the only error in the sentence. 
Answer Choices
A
commonly defined as a form of marketing existing before the advent of technological means of accessing potential customers, digital marketing that utilizes
Incorrect: This choice has the error stated in the error analysis. 
B
a form of marketing that existed before the advent of technological means of accessing potential customers is commonly defined, and digital marketing utilizes
Incorrect: 
1)     This choice incorrectly compares “traditional marketing” with “a form of marketing”, which, in this choice, is the subject of the verb “is defined”. This comparison indicates that traditional marketing is not the same as “a form of marketing”, distorting the intended meaning of the sentence.
2)     Use of “and” before “digital marketing” is incorrect as it fails to establish the intended comparison.  Making this portion an independent clause suggests that there is no comparison between traditional and digital marketing.
3)     The construction of this choice is such that there is no comparison (similarity) presented after the use of “like”.   
C
a form of marketing existed before the advent of technological means of accessing potential customers that is commonly defined, with digital marketing utilizing
Incorrect:
1)     Like Option B, this choice indicates that “a form of marketing” is something different from traditional marketing.
2)     It is not clear which noun the relative pronoun modifier “that is commonly defined” is referring to.
3)     Like Option B, this choice does not retain the intended comparison between traditional and digital marketing. In this choice, the prepositional modifier “with” suggests that the information presented about digital marketing is extra information that is unrelated to the comparison made in the sentence.   
D
which is commonly defined as a form of marketing and which existed before the advent of technological means of accessing potential customers, digital marketing, utilizing
Incorrect: 
1)     This choice repeats the missing verb error of Choice A.            
2)     The modifier for “traditional marketing” does not indicate the same meaning that it does in the original sentence. The intended meaning is that traditional marketing is defined as a kind of marketing that existed before the advent of technological means of reaching customers. In this choice, because of the parallelism created by the inclusion of “and”, the original modifier is incorrectly split into two elements and does not preserve the intended meaning.
C
which is commonly defined as a form of marketing that existed before the advent of technological means of accessing potential customers, digital marketing utilizes
Correct:    
This choice corrects the only error in the original sentence. The subject “digital marketing” has the verb “utilizes”.   
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Like traditional marketing, commonly defined as a form of marketing existing before the advent of technological means of accessing potential customers, digital marketing that utilizes available resources to collect data in order to estimate the characteristics of its target audience and to select pertinent avenues of advertising products.a)commonly defined as a form of marketing existing before the advent of technological means of accessing potential customers, digital marketing that utilizesb)a form of marketing that existed before the advent of technological means of accessing potential customers is commonly defined, and digital marketing utilizesc)a form of marketing existed before the advent of technological means of accessing potential customers that is commonly defined, with digital marketing utilizingd)which is commonly defined as a form of marketing and which existed before the advent of technological means of accessing potential customers, digital marketing, utilizinge)which is commonly defined as a form of marketing that existed before the advent of technological means of accessing potential customers, digital marketing utilizesCorrect answer is option 'E'. Can you explain this answer?
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Like traditional marketing, commonly defined as a form of marketing existing before the advent of technological means of accessing potential customers, digital marketing that utilizes available resources to collect data in order to estimate the characteristics of its target audience and to select pertinent avenues of advertising products.a)commonly defined as a form of marketing existing before the advent of technological means of accessing potential customers, digital marketing that utilizesb)a form of marketing that existed before the advent of technological means of accessing potential customers is commonly defined, and digital marketing utilizesc)a form of marketing existed before the advent of technological means of accessing potential customers that is commonly defined, with digital marketing utilizingd)which is commonly defined as a form of marketing and which existed before the advent of technological means of accessing potential customers, digital marketing, utilizinge)which is commonly defined as a form of marketing that existed before the advent of technological means of accessing potential customers, digital marketing utilizesCorrect answer is option 'E'. Can you explain this answer? for GMAT 2024 is part of GMAT preparation. The Question and answers have been prepared according to the GMAT exam syllabus. Information about Like traditional marketing, commonly defined as a form of marketing existing before the advent of technological means of accessing potential customers, digital marketing that utilizes available resources to collect data in order to estimate the characteristics of its target audience and to select pertinent avenues of advertising products.a)commonly defined as a form of marketing existing before the advent of technological means of accessing potential customers, digital marketing that utilizesb)a form of marketing that existed before the advent of technological means of accessing potential customers is commonly defined, and digital marketing utilizesc)a form of marketing existed before the advent of technological means of accessing potential customers that is commonly defined, with digital marketing utilizingd)which is commonly defined as a form of marketing and which existed before the advent of technological means of accessing potential customers, digital marketing, utilizinge)which is commonly defined as a form of marketing that existed before the advent of technological means of accessing potential customers, digital marketing utilizesCorrect answer is option 'E'. Can you explain this answer? covers all topics & solutions for GMAT 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Like traditional marketing, commonly defined as a form of marketing existing before the advent of technological means of accessing potential customers, digital marketing that utilizes available resources to collect data in order to estimate the characteristics of its target audience and to select pertinent avenues of advertising products.a)commonly defined as a form of marketing existing before the advent of technological means of accessing potential customers, digital marketing that utilizesb)a form of marketing that existed before the advent of technological means of accessing potential customers is commonly defined, and digital marketing utilizesc)a form of marketing existed before the advent of technological means of accessing potential customers that is commonly defined, with digital marketing utilizingd)which is commonly defined as a form of marketing and which existed before the advent of technological means of accessing potential customers, digital marketing, utilizinge)which is commonly defined as a form of marketing that existed before the advent of technological means of accessing potential customers, digital marketing utilizesCorrect answer is option 'E'. Can you explain this answer?.
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