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People repeatedly complain that they see advertisements everywhere, but advertisers should not be blamed for this. No one is forced to advertize his property - for many companies it is an important part of their income. Football teams would have much less money if they were not sponsored. And no one is forced to look at advertising - you can turn the TV off between shows, or just flick past adverts in newspapers. If you don’t want to see the adverts, then just ignore them.
Q. Which of the following statements would weaken the above argument?
(2011)
  • a)
    Advertisers use many devious methods to get their message across
  • b)
    Some adverts today are even being hidden in what seem like pieces of art or public information so people don’t realize they are being marketed to
  • c)
    By targeting people’s unconscious thoughts adverts are a form of brainwashing that take away people’s freedoms to make choices
  • d)
    Ignoring something that surrounds you all the time is not easy
Correct answer is option 'B'. Can you explain this answer?
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Verified Answer
People repeatedly complain that they see advertisements everywhere, bu...
The author argues that the consumers have a choice weather or not to view advertisements and therefore, they  should  not  complain  about  increasing  adverts.
Option (b) weakens this argument. If people are not aware that the piece of art or public information they are viewing is a form of adverts, then it is impossible to consciously avoid  it.
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Most Upvoted Answer
People repeatedly complain that they see advertisements everywhere, bu...
Explanation:

Statement B weakens the argument because it highlights a specific tactic that advertisers use to make their ads more pervasive and less noticeable. By hiding advertisements within what appears to be art or public information, people may unknowingly be exposed to marketing messages, which contradicts the argument that individuals can simply choose to ignore ads if they don't want to see them.

Devious Methods:
- Advertisers using deceptive or unethical tactics to promote their products can make it harder for individuals to avoid advertising, undermining the argument that people have the choice to ignore ads.

Brainwashing and Loss of Freedom:
- If advertisements are truly capable of targeting unconscious thoughts and influencing decisions without individuals realizing it, then the argument that people can easily ignore ads becomes less valid. This suggests a potential loss of freedom in making choices.

Difficulty in Ignoring:
- The statement emphasizes that ignoring pervasive advertising that blends into everyday surroundings is not as simple as it may seem, challenging the notion that individuals have complete control over whether they see ads or not.
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Community Answer
People repeatedly complain that they see advertisements everywhere, bu...
The author argues that the consumers have a choice weather or not to view advertisements and therefore, they  should  not  complain  about  increasing  adverts.
Option (b) weakens this argument. If people are not aware that the piece of art or public information they are viewing is a form of adverts, then it is impossible to consciously avoid  it.
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The critics who denigrate advertising attack not only advertising but also by logical necessity capitalism, ethical egoism, and reason. As an institution in the division of labor and an instrument of capitalistic production, advertising communicates to many people at one time, the availability and nature of need- and want-satisfying products. In essence, advertising is salesmanship via the mass media; as such, it is the capitalists largest sales force and most effective means of delivering information to the market. In addition, advertising by its essential nature blatantly and unapologetically appeals to the self-interest of consumers for the blatant and selfish gain of capitalists. To criticize advertising is to criticize capitalism and ethical egoism.At the most fundamental level, the attacks on advertising are an assault on reason on mans ability to form concepts and to think in principles because advertising is a conceptual communication to many people at one time about the conceptual achievements of others. It is attacked for precisely this aspect of its nature. The goal of advertising is to sell products to consumers, and the means bywhich this goal is achieved is to communicate what advertisers call the product concept. An advertisement is itself an abstraction, a concept of what the capitalist has produced. Thus, advertising is a conceptual communication in a market economy to self-interested buyers about the self-interested, conceptual achievements of capitalists. To criticize advertising at the most fundamental level- is to assault mans consciousness.From its earliest days, critics attacked capitalism for its dependence on the profit motive and the pursuit of self-interest. As the most visible manifestation, or point man of capitalism, advertising can be called the capitalists tool of selfishness. In a world culture based on altruism and self-sacrifice, it is amazing that advertising has lasted as long as it has. Indeed, its growth was stunted in Great Britain and Ireland for 141 years by a tax on newspapers and newspaper advertising. If selfishness is the original sin of man, according to Judeo-Christian ethics, then surely advertising is the original sin of capitalism. More accurately, advertising is the serpent that encourages man to pursue selfish gain and, in subtler form, to disobey authority. In contemporary economics, pure and perfect competition is the Garden of Eden in which the lion lies down beside the lamb and this dirty, filthy advertising is entirely absent-because consumers allegedly have perfect information. Small wonder that advertising does not have a good press.At the level of fundamental ideas, three attacks on advertising constitute the assault on consciousness. One attack attributes to advertising the coercive power to force consumers to buy products they do not need or want. At the level of metaphysics, this attack denies the volitional nature of reason, that is, free will; consequently, it denies, either explicitly or implicitly, the validity of human consciousness as such. A second attack derides advertising for how offensive it allegedly is; ultimately, critics advocate regulation to control the allegedly offensive advertising. At root -that is, at the level of ethics this attack denies that values are objective, that values are a product of the relation between material objects and a volitional consciousness that evaluates them. Consequently, it denies the existence of rational options.A third attack, which derives from contemporary economics, views advertising as a tool of monopoly power. At the level of epistemology, however, this attack denies the possibility of truth and certainty, because reason allegedly is impotent to know reality; all man can do is emulate the methods of physics, by conducting statistically controlled experiments, and attempt to establish an uncertain, probabilistic knowledge.These three assaults on consciousness form the philosophic foundations of what are commonly known as the social and economic criticisms of advertising, the first two forming the foundation of the social criticisms, the third the foundation of the economic criticisms. The quantity of literature that attacks advertising approaches the infinite. The list of complaints is long, and each one has many variations. Explicitly or implicitly, all attacks attribute to advertising the power to initiate physical force against both consumers and competitors. The social criticisms assert that advertising adds no value to the products it promotes; therefore, it is superfluous, inherently dishonest, immoral, and fraudulent. The economic criticisms assert that advertising increases prices and wastes societys valuable resources; therefore, advertising contributes to the establishment of monopoly power.In essence, there are two social criticisms. The first explicitly charges advertising with the power to force consumers to buy products they do not need or want; the second implicitly charges advertising with this power. According to the first, advertising changes the tastes and preferences of consumers by coercing them to conform to the desires of producers. For example, consumers may want safer auto-mobiles, but what they get, according to the critics, are racing stripes and aluminum hubcaps. Forcing consumers to conform to the desires of producers, the critics point out, is the opposite of what advocates of capitalism claim about a free- market economy-namely, that producers conform to the tastes and preferences of consumers. Within the first criticism there are two forms.The more serious claims that advertising, by its very nature, is inherently deceptive, because it manipulates consumers into buying products they do not need or want. The most specific example of this criticism is the charge of subliminal advertising. Thus, when looking at a place mat in front of you at a Howard Johnsons restaurant, with its picture of the fried clam special, you might be deceived and manipulated into changing your taste. The other form claims that advertising is merely coercive, by creating needs and wants that otherwise would not exist without it. That is, highly emotional, persuasive, combative advertising -as opposed to rational, informative, and constructive advertising - is claimed to be a kind of physical force that destroys consumer sovereignty over the free market. This is Galbraiths dependence effect, so called because our wants, he claims, are dependent on or created by the process by which they are satisfied- the process of production, especially advertising and salesmanship. Our wants for breakfast cereal and laundry detergent, says Galbraith, are contrived and artificial. The psychology of behaviorism has strongly influenced this second form of thefirst social criticism.Both forms of the coercive power charge refer repeatedly to the advertising of cigarettes, liquor, drugs, sports cars, deodorant, Gucci shoes, and color television sets as evidence of advertisings alleged power to force unneeded and unwanted products on the poor, helpless consumer. The charge of manipulation and deception is more serious than mere coercion because manipulation is more devious; a manipulator can make consumers buy products they think are good for them when, in fact, that is not the case. The charge of manipulation, in effect, views advertising as a pack of lies. The charge of mere coercion, on the other hand, claims that advertising is just brute force; advertising in this view, in effect, is excessively pushy.According to the second social criticism, advertising offends the consumers sense of good taste by insulting and degrading his intelligence, by promoting morally offensive products, and by encouraging harmful and immoral behavior. Prime targets of this offensiveness criticism are Mr. Whipple and his Charmin bathroom tissue commercials, as well as the ring around the collar commercials of Wisk liquid detergent and the Noxzema take it all off shaving cream ads. But worse, the critics allege, advertising promotes products that have no redeeming moral value, such as cigarettes, beer, and pornographic literature. Advertising encourages harmful and immoral behavior and therefore is itself immoral. Although this criticism does not begin by attributing coercive power to advertising, it usually ends by supporting one or both forms of the first social criticism, thus calling for the regulation or banishment of a certain type of offensive-meaning coercive-advertising.Q. Which of the following statements does not agree with the idea of social criticism?

Directions: Read the following passage and answer the questions:The target audience is likely to switch channels in an attempt to whittle away the time while waiting for their favorite program to resume. Even if the ad does reach the desired target audience, the message conveyed comes and departs mostly unnoticed and many people would have trouble recalling an ad that they had seen just two minutes ago. Companies however continue to spend billions of dollars every year in an effort to attract buyers.Instead of paying massive endorsement fees to celebrities to promote a brand and spending a pretty penny on conceptualizing and creating ads, would it not make more sense for the behemoth corporations to save that money and pass on a large share back to the consumers as loyalty benefits? A satisfied user is often the best publicity and companies can simply divide the amount of money they are going to spend on publicity of a product by the expected number of units they are going to sell in that year and share the average expected per unit savings with the consumers.Even if the companies decide to keep a substantial portion of money saved from advertising for themselves and directly pass on the rest to consumers as an across the board price cutback, it can help the consumers to buy more for less in these times of tight liquidity.Companies keep spending so much money on advertising because they realize that the subconscious mind is working even when the conscious mind tunes out the message. Once the subconscious learns something, that information gets stored in the vast labyrinths of the neural passages that are present in our brains and like a burr beneath the saddleof a horse, the message will keep irritating our subconscious, egging us on to buy the proffered product or service. Also, with the customer being constantly bombarded by inducements for buying, a vacillating mind might just get seduced into pulling out the credit card.Another reason could be that the advertisers and advertising agencies are relying on a collective message that they send out to teeming humanity of equating material possessions with happiness. Another startling input could be that the promoter knows that only ten percent of advertising converts into a sale and therefore the buyers end up paying for the message that the remaining 90% did not heed. In this cat and mouse game of one trying to tempt another into buying, perhaps it is the advertising agency that has the last laugh – their product is selling even if the advertiser’s is not and the fall guy for the entire con game is the consumer who is paying for it.Q. With reference to the passage, which of the following would be true?I. The buyer is fickle and repeated advertisement can be easily said to be the only way to draw his attention.II. Unattainability of spare funds requires extra effort to make the customer loosen his purse strings.III. More and more buyers feel that joy and pleasure and possessions are two sides of a coin.

The question below are based on the reasoning contained in brief statements or passages. For some questions, more than one of the choices could conceivably answer the question. However, you are to choose the best answer; that is, the response that most accurately and completely answers the question. You should not make assumptions that are by common sense standards implausible, superfluous, or incompatible with the passage.Advertisers are often criticized for their unscrupulous manipulation of people’s tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentration on sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.Q. Which one of the following, if true, would most strengthen the argument?

Group QuestionAnswer the following question based on the information given below.A certain Twenty20 cricket tournament is about to start and there are 7 media sponsors A, B, C, D, E, F and G for it. They have the advertisement rights of 50%, 15%, 10%, 5%, 5%, 5% and 10% respectively for each of the match. A typical cricket match has 2 innings each of 20 overs. The telecasting channel has the following rules in terms of advertisements.1. The advertisements have to be telecasted according to a companys advertisement rights as mentioned above. For example, out of total advertisement timing, A should not hold more than 50%.2. There should be a commercial break at the end of every over.3. There should be 2 advertisements telecasted in each of these breaks.4. A break cannot exceed a time frame of 90 seconds but slotting of advertisements should be done in such a way so as to use the maximum of time frame.5. Both the advertisements telecasted in the break cannot be of the same company.Following table shows the advertisement from each of the sponsor together with its time frame. For example, company A has 2 advertisements; one is of 30 seconds while other is of 60 seconds.The table also shows the competitor of the company. For example, companies A, B and C are competitors of each other.The telecasting channel wants to impress the sponsors by telecasting their longest advertisement keeping in mind the above rules. On a clash of timings, the telecasting channel can telecast either of the advertisements to satisfy the rules.For all the questions below, assume that both the innings lasted for 20 overs each.Q.At the maximum, how many 30 seconds advertisement of company A can be telecasted in an innings ? Correct answer is '12'. Can you explain this answer?

A certain Twenty20 cricket tournament is about to start and there are 7 media sponsors A, B, C, D, E, F and G for it. They have the advertisement rights of 50%, 15%, 10%, 5%, 5%, 5% and 10% respectively for each of the match. A typical cricket match has 2 innings each of 20 overs. The telecasting channel has the following rules in terms of advertisements.1. The advertisements have to be telecasted according to a companys advertisement rights as mentioned above. For example, out of total advertisement timing, A should not hold more than 50%.2. There should be a commercial break at the end of every over.3. There should be 2 advertisements telecasted in each of these breaks.4. A break cannot exceed a time frame of 90 seconds but slotting of advertisements should be done in such a way so as to use the maximum of time frame.5. Both the advertisements telecasted in the break cannot be of the same company.Following table shows the advertisement from each of the sponsor together with its time frame. For example, company A has 2 advertisements; one is of 30 seconds while other is of 60 seconds.The table also shows the competitor of the company. For example, companies A, B and C are competitors of each other.The telecasting channel wants to impress the sponsors by telecasting their longest advertisement keeping in mind the above rules. On a clash of timings, the telecasting channel can telecast either of the advertisements to satisfy the rules.For all the questions below, assume that both the innings lasted for 20 overs each.Q.At the maximum, how many 45 seconds advertisements can be telecasted in a match? Correct answer is '16'. Can you explain this answer?

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People repeatedly complain that they see advertisements everywhere, but advertisers should not be blamed for this. No one is forced to advertize his property - for many companies it is an important part of their income. Football teams would have much less money if they were not sponsored. And no one is forced to look at advertising - you can turn the TV off between shows, or just flick past adverts in newspapers. If you don’t want to see the adverts, then just ignore them.Q. Which of the following statements would weaken the above argument? (2011)a)Advertisers use many devious methods to get their message acrossb)Some adverts today are even being hidden in what seem like pieces of art or public information so people don’t realize they are being marketed toc)By targeting people’s unconscious thoughts adverts are a form of brainwashing that take away people’s freedoms to make choicesd)Ignoring something that surrounds you all the time is not easyCorrect answer is option 'B'. Can you explain this answer?
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People repeatedly complain that they see advertisements everywhere, but advertisers should not be blamed for this. No one is forced to advertize his property - for many companies it is an important part of their income. Football teams would have much less money if they were not sponsored. And no one is forced to look at advertising - you can turn the TV off between shows, or just flick past adverts in newspapers. If you don’t want to see the adverts, then just ignore them.Q. Which of the following statements would weaken the above argument? (2011)a)Advertisers use many devious methods to get their message acrossb)Some adverts today are even being hidden in what seem like pieces of art or public information so people don’t realize they are being marketed toc)By targeting people’s unconscious thoughts adverts are a form of brainwashing that take away people’s freedoms to make choicesd)Ignoring something that surrounds you all the time is not easyCorrect answer is option 'B'. Can you explain this answer? for CAT 2024 is part of CAT preparation. The Question and answers have been prepared according to the CAT exam syllabus. Information about People repeatedly complain that they see advertisements everywhere, but advertisers should not be blamed for this. No one is forced to advertize his property - for many companies it is an important part of their income. Football teams would have much less money if they were not sponsored. And no one is forced to look at advertising - you can turn the TV off between shows, or just flick past adverts in newspapers. If you don’t want to see the adverts, then just ignore them.Q. Which of the following statements would weaken the above argument? (2011)a)Advertisers use many devious methods to get their message acrossb)Some adverts today are even being hidden in what seem like pieces of art or public information so people don’t realize they are being marketed toc)By targeting people’s unconscious thoughts adverts are a form of brainwashing that take away people’s freedoms to make choicesd)Ignoring something that surrounds you all the time is not easyCorrect answer is option 'B'. Can you explain this answer? covers all topics & solutions for CAT 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for People repeatedly complain that they see advertisements everywhere, but advertisers should not be blamed for this. No one is forced to advertize his property - for many companies it is an important part of their income. Football teams would have much less money if they were not sponsored. And no one is forced to look at advertising - you can turn the TV off between shows, or just flick past adverts in newspapers. If you don’t want to see the adverts, then just ignore them.Q. Which of the following statements would weaken the above argument? (2011)a)Advertisers use many devious methods to get their message acrossb)Some adverts today are even being hidden in what seem like pieces of art or public information so people don’t realize they are being marketed toc)By targeting people’s unconscious thoughts adverts are a form of brainwashing that take away people’s freedoms to make choicesd)Ignoring something that surrounds you all the time is not easyCorrect answer is option 'B'. Can you explain this answer?.
Solutions for People repeatedly complain that they see advertisements everywhere, but advertisers should not be blamed for this. No one is forced to advertize his property - for many companies it is an important part of their income. Football teams would have much less money if they were not sponsored. And no one is forced to look at advertising - you can turn the TV off between shows, or just flick past adverts in newspapers. If you don’t want to see the adverts, then just ignore them.Q. Which of the following statements would weaken the above argument? (2011)a)Advertisers use many devious methods to get their message acrossb)Some adverts today are even being hidden in what seem like pieces of art or public information so people don’t realize they are being marketed toc)By targeting people’s unconscious thoughts adverts are a form of brainwashing that take away people’s freedoms to make choicesd)Ignoring something that surrounds you all the time is not easyCorrect answer is option 'B'. Can you explain this answer? in English & in Hindi are available as part of our courses for CAT. Download more important topics, notes, lectures and mock test series for CAT Exam by signing up for free.
Here you can find the meaning of People repeatedly complain that they see advertisements everywhere, but advertisers should not be blamed for this. No one is forced to advertize his property - for many companies it is an important part of their income. Football teams would have much less money if they were not sponsored. And no one is forced to look at advertising - you can turn the TV off between shows, or just flick past adverts in newspapers. If you don’t want to see the adverts, then just ignore them.Q. Which of the following statements would weaken the above argument? (2011)a)Advertisers use many devious methods to get their message acrossb)Some adverts today are even being hidden in what seem like pieces of art or public information so people don’t realize they are being marketed toc)By targeting people’s unconscious thoughts adverts are a form of brainwashing that take away people’s freedoms to make choicesd)Ignoring something that surrounds you all the time is not easyCorrect answer is option 'B'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of People repeatedly complain that they see advertisements everywhere, but advertisers should not be blamed for this. No one is forced to advertize his property - for many companies it is an important part of their income. Football teams would have much less money if they were not sponsored. And no one is forced to look at advertising - you can turn the TV off between shows, or just flick past adverts in newspapers. If you don’t want to see the adverts, then just ignore them.Q. Which of the following statements would weaken the above argument? (2011)a)Advertisers use many devious methods to get their message acrossb)Some adverts today are even being hidden in what seem like pieces of art or public information so people don’t realize they are being marketed toc)By targeting people’s unconscious thoughts adverts are a form of brainwashing that take away people’s freedoms to make choicesd)Ignoring something that surrounds you all the time is not easyCorrect answer is option 'B'. Can you explain this answer?, a detailed solution for People repeatedly complain that they see advertisements everywhere, but advertisers should not be blamed for this. No one is forced to advertize his property - for many companies it is an important part of their income. Football teams would have much less money if they were not sponsored. And no one is forced to look at advertising - you can turn the TV off between shows, or just flick past adverts in newspapers. If you don’t want to see the adverts, then just ignore them.Q. Which of the following statements would weaken the above argument? (2011)a)Advertisers use many devious methods to get their message acrossb)Some adverts today are even being hidden in what seem like pieces of art or public information so people don’t realize they are being marketed toc)By targeting people’s unconscious thoughts adverts are a form of brainwashing that take away people’s freedoms to make choicesd)Ignoring something that surrounds you all the time is not easyCorrect answer is option 'B'. Can you explain this answer? has been provided alongside types of People repeatedly complain that they see advertisements everywhere, but advertisers should not be blamed for this. No one is forced to advertize his property - for many companies it is an important part of their income. Football teams would have much less money if they were not sponsored. And no one is forced to look at advertising - you can turn the TV off between shows, or just flick past adverts in newspapers. If you don’t want to see the adverts, then just ignore them.Q. Which of the following statements would weaken the above argument? (2011)a)Advertisers use many devious methods to get their message acrossb)Some adverts today are even being hidden in what seem like pieces of art or public information so people don’t realize they are being marketed toc)By targeting people’s unconscious thoughts adverts are a form of brainwashing that take away people’s freedoms to make choicesd)Ignoring something that surrounds you all the time is not easyCorrect answer is option 'B'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice People repeatedly complain that they see advertisements everywhere, but advertisers should not be blamed for this. 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