Advertisements vs Personal Selling

Definition
Advertisements refer to paid promotional messages that are communicated to the target audience through different media channels such as print, broadcast, online, and social media. Personal selling, on the other hand, involves direct communication between the salesperson and the potential customer, aimed at persuading the customer to make a purchase.

Communication
Advertisements are a one-way form of communication where the message is conveyed to a large audience without any feedback. Personal selling, on the other hand, is a two-way form of communication where the salesperson can adjust their message based on the feedback they receive from the potential customer.

Cost
Advertisements are a more cost-effective way of promoting products or services as they can reach a larger audience at a lower cost per person. Personal selling, however, can be more expensive as it involves hiring salespeople, training them, and paying them a salary, commission, or both.

Personalization
Advertisements are a generic form of communication that is not personalized to the specific needs or preferences of the target audience. Personal selling, on the other hand, allows the salesperson to tailor their message to the specific needs and preferences of the potential customer, creating a more personalized experience.

Effectiveness
Advertisements can be effective in creating brand awareness and generating interest in a product or service. However, they may not be as effective in persuading customers to make a purchase. Personal selling, on the other hand, can be very effective in persuading customers to make a purchase as it allows the salesperson to build a relationship with the potential customer and address their concerns or objections.

Conclusion
Advertisements and personal selling are both important promotional tools that can be used to promote products or services. Advertisements are a more cost-effective way of reaching a large audience, while personal selling can be more effective in persuading customers to make a purchase. Choosing the right promotional tool depends on various factors such as the target audience, marketing goals, budget, and product or service being promoted.

personal selling-It is the method of personal communication. It is the way of face- to-face communication.ii. Two-way, from seller to buyer and buyer to seller, communication.iii. It is more flexible. Salesman finds it easy to adjust with situation. He can alter his presentation as per situationadvertisement- i. It is the method of mass communication. It is the way of indirect communication.ii. One-way, from seller to buyer, communication.iii. It is less flexible. Once advertising programme prepared and implemented, there is less chance to alter or adjust it.