Explanation:

The number of customers or potential customers who will help in company's growth is classified as customer base. It is the group of individuals or organizations that a business sells its products or services to. A strong and loyal customer base is crucial for the success and growth of a company.

Importance of Customer Base:

A strong customer base is important for the following reasons:

1. Revenue Generation: Customers are the source of revenue for a business. A strong customer base ensures a steady flow of revenue which is essential for the growth and survival of a company.

2. Brand Loyalty: A loyal customer base helps in building brand loyalty. Satisfied customers are more likely to recommend the company to their friends and family, which can help in attracting new customers.

3. Repeat Business: A loyal customer base ensures repeat business. Repeat customers are more likely to make multiple purchases, leading to increased revenue for the company.

4. Feedback and Improvement: A strong customer base provides feedback to the company about their products and services. This feedback can help the company to improve its offerings, leading to increased customer satisfaction and loyalty.

Ways to Build a Strong Customer Base:

1. Provide Quality Products and Services: A company should focus on providing high-quality products and services to its customers. This can help in building customer loyalty and attracting new customers through word-of-mouth.

2. Effective Marketing: A company should use effective marketing strategies to reach out to potential customers. This can include social media marketing, email marketing, and advertising.

3. Excellent Customer Service: A company should provide excellent customer service to its customers. This can include providing timely responses to customer queries and complaints, and going the extra mile to ensure customer satisfaction.

4. Loyalty Programs: A company can offer loyalty programs to its customers. This can include discounts, rewards, and other incentives for repeat business.

In conclusion, a strong and loyal customer base is crucial for the success and growth of a company. By providing high-quality products and services, effective marketing, excellent customer service, and loyalty programs, a company can build a strong customer base and ensure its long-term success.