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With reference to the Surrogate advertising, consider the following statements:
1. It is the strategy of advertising a product that cannot be advertised openly.
2. In India, tobacco products and alcohol cannot be advertised openly under laws like the Cigarette and Other Tobacco Products Act, 2003.
Which of the statements given above is/are correct?
  • a)
    1 only
  • b)
    2 only
  • c)
    Both 1 and 2
  • d)
    Neither 1 nor 2
Correct answer is option 'C'. Can you explain this answer?
Most Upvoted Answer
With reference to the Surrogate advertising, consider the following st...
A new set of guidelines by the government prohibit surrogate advertising. The move comes in the wake of controversy over a perfume ad which was slammed for promoting sexual violence against women.
  • Notified by the Consumer Affairs Ministry, “Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022” apply to ads across all media platforms including television, print and online.
  • The guidelines have imposed a complete ban on surrogate advertising.
  • Surrogate advertising is the strategy of advertising a product that cannot be advertised openly.
  • Advertisers instead create ads that help in building a brand, and often involve popular celebrities – all without naming the actual product that is being indirectly advertised.
  • In India, tobacco products and alcohol cannot be advertised openly under laws like the Cigarette and Other Tobacco Products Act, 2003, which bans all kinds of direct and indirect advertisements of tobacco products.
Hence both statements are correct.
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With reference to the Surrogate advertising, consider the following statements:1. It is the strategy of advertising a product that cannot be advertised openly.2. In India, tobacco products and alcohol cannot be advertised openly under laws like the Cigarette and Other Tobacco Products Act, 2003.Which of the statements given above is/are correct?a)1 onlyb)2 onlyc)Both 1 and 2d)Neither 1 nor 2Correct answer is option 'C'. Can you explain this answer?
Question Description
With reference to the Surrogate advertising, consider the following statements:1. It is the strategy of advertising a product that cannot be advertised openly.2. In India, tobacco products and alcohol cannot be advertised openly under laws like the Cigarette and Other Tobacco Products Act, 2003.Which of the statements given above is/are correct?a)1 onlyb)2 onlyc)Both 1 and 2d)Neither 1 nor 2Correct answer is option 'C'. Can you explain this answer? for UPSC 2024 is part of UPSC preparation. The Question and answers have been prepared according to the UPSC exam syllabus. Information about With reference to the Surrogate advertising, consider the following statements:1. It is the strategy of advertising a product that cannot be advertised openly.2. In India, tobacco products and alcohol cannot be advertised openly under laws like the Cigarette and Other Tobacco Products Act, 2003.Which of the statements given above is/are correct?a)1 onlyb)2 onlyc)Both 1 and 2d)Neither 1 nor 2Correct answer is option 'C'. Can you explain this answer? covers all topics & solutions for UPSC 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for With reference to the Surrogate advertising, consider the following statements:1. It is the strategy of advertising a product that cannot be advertised openly.2. In India, tobacco products and alcohol cannot be advertised openly under laws like the Cigarette and Other Tobacco Products Act, 2003.Which of the statements given above is/are correct?a)1 onlyb)2 onlyc)Both 1 and 2d)Neither 1 nor 2Correct answer is option 'C'. Can you explain this answer?.
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