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Directions: Read the following passage and answer the question.
The entire world of advertising is changing. Internet has made a special place. The advertising agencies are targeting the consumers by leaving the traditional methods of advertising in television and newspaper. The consumers read their paper and watch television programmes on the internet nowadays. They watch programmes as per their convenience. It is for this reason that the advertising agencies have to search for newer ways to reach out to the consumers. Now, they take the help of internet and Facebook.
Today the consumer has become very aware. Before buying a commodity, he researches extensively on the internet. He sees what other consumers have to say about the product by going through their reviews.
Today the companies are not concerned about the content of their message to the consumers or how creative the message is. Their concern is to find the right means of reaching the target audience and to utilise it to the fullest.
The consumers are also interested in the image of the companies. Therefore, the companies are constantly improving their image. They want to give out the message that they are conscious of their social responsibilities. These days most of the Indian companies show that they are working for the environment. Others claim that they are working for the education of the poor.
Q. What is the main reason why advertising agencies have shifted towards utilizing the internet and Facebook for reaching consumers?
Q. What is the main reason why advertising agencies have shifted towards utilizing the internet and Facebook for reaching consumers?
- a)Consumers now prefer to read newspapers and watch television programmes on the internet.
- b)Advertising agencies find it easier to target consumers through the internet and Facebook.
- c)Traditional methods of advertising in television and newspaper are no longer effective.
- d)Consumers are more interested in the image of companies rather than the content of their message.
Correct answer is option 'B'. Can you explain this answer?
Most Upvoted Answer
Directions: Read the following passage and answer the question.The ent...
Reason for Advertising Agencies Utilizing Internet and Facebook:
Ease of Targeting Consumers:
Advertising agencies have shifted towards utilizing the internet and Facebook because it provides them with a more efficient way to target consumers. With the vast amount of data available on these platforms, agencies can specifically target their desired audience based on demographics, interests, and online behavior. This targeted approach ensures that the advertising message reaches the right people, increasing the chances of a successful campaign.
Changing Consumer Behavior:
Consumers nowadays are more active on the internet and social media platforms like Facebook. They spend a significant amount of time online, making it a prime location for advertising agencies to reach them. Traditional methods of advertising in television and newspapers are becoming less effective as consumers shift towards digital platforms for entertainment and information.
Convenience and Personalization:
Consumers now have the convenience of watching programs and reading news online at their own pace and time. This shift in behavior has led advertising agencies to adapt their strategies to meet consumers where they are most active. Additionally, internet and Facebook allow for personalized advertising, making the messages more relevant and engaging for the target audience.
Feedback and Research:
The internet provides consumers with a platform to research products and read reviews before making a purchase. Advertising agencies can use this to their advantage by incorporating consumer feedback into their campaigns. By understanding consumer preferences and behavior, agencies can create more effective advertising strategies that resonate with their target audience.
In conclusion, the main reason why advertising agencies have shifted towards utilizing the internet and Facebook is due to the ease of targeting consumers, changing consumer behavior, convenience and personalization, and the ability to leverage feedback and research to create more effective campaigns.
Ease of Targeting Consumers:
Advertising agencies have shifted towards utilizing the internet and Facebook because it provides them with a more efficient way to target consumers. With the vast amount of data available on these platforms, agencies can specifically target their desired audience based on demographics, interests, and online behavior. This targeted approach ensures that the advertising message reaches the right people, increasing the chances of a successful campaign.
Changing Consumer Behavior:
Consumers nowadays are more active on the internet and social media platforms like Facebook. They spend a significant amount of time online, making it a prime location for advertising agencies to reach them. Traditional methods of advertising in television and newspapers are becoming less effective as consumers shift towards digital platforms for entertainment and information.
Convenience and Personalization:
Consumers now have the convenience of watching programs and reading news online at their own pace and time. This shift in behavior has led advertising agencies to adapt their strategies to meet consumers where they are most active. Additionally, internet and Facebook allow for personalized advertising, making the messages more relevant and engaging for the target audience.
Feedback and Research:
The internet provides consumers with a platform to research products and read reviews before making a purchase. Advertising agencies can use this to their advantage by incorporating consumer feedback into their campaigns. By understanding consumer preferences and behavior, agencies can create more effective advertising strategies that resonate with their target audience.
In conclusion, the main reason why advertising agencies have shifted towards utilizing the internet and Facebook is due to the ease of targeting consumers, changing consumer behavior, convenience and personalization, and the ability to leverage feedback and research to create more effective campaigns.
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Directions: Read the following passage and answer the question.The ent...
Explanation: The passage states that advertising agencies have shifted towards utilizing the internet and Facebook to reach consumers because they are searching for newer ways to reach out to the consumers. This implies that they find it easier to target consumers through these platforms. The other options are not supported by the information provided in the passage. Correct option is B. Advertising agencies find it easier to target consumers through the internet and Facebook.
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Directions: Read the following passage and answer the question.The entire world of advertising is changing. Internet has made a special place. The advertising agencies are targeting the consumers by leaving the traditional methods of advertising in television and newspaper. The consumers read their paper and watch television programmes on the internet nowadays. They watch programmes as per their convenience. It is for this reason that the advertising agencies have to search for newer ways to reach out to the consumers. Now, they take the help of internet and Facebook.Today the consumer has become very aware. Before buying a commodity, he researches extensively on the internet. He sees what other consumers have to say about the product by going through their reviews.Today the companies are not concerned about the content of their message to the consumers or how creative the message is. Their concern is to find the right means of reaching the target audience and to utilise it to the fullest.The consumers are also interested in the image of the companies. Therefore, the companies are constantly improving their image. They want to give out the message that they are conscious of their social responsibilities. These days most of the Indian companies show that they are working for the environment. Others claim that they are working for the education of the poor.Q. What is the main reason why advertising agencies have shifted towards utilizing the internet and Facebook for reaching consumers?a)Consumers now prefer to read newspapers and watch television programmes on the internet.b)Advertising agencies find it easier to target consumers through the internet and Facebook.c)Traditional methods of advertising in television and newspaper are no longer effective.d)Consumers are more interested in the image of companies rather than the content of their message.Correct answer is option 'B'. Can you explain this answer?
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Directions: Read the following passage and answer the question.The entire world of advertising is changing. Internet has made a special place. The advertising agencies are targeting the consumers by leaving the traditional methods of advertising in television and newspaper. The consumers read their paper and watch television programmes on the internet nowadays. They watch programmes as per their convenience. It is for this reason that the advertising agencies have to search for newer ways to reach out to the consumers. Now, they take the help of internet and Facebook.Today the consumer has become very aware. Before buying a commodity, he researches extensively on the internet. He sees what other consumers have to say about the product by going through their reviews.Today the companies are not concerned about the content of their message to the consumers or how creative the message is. Their concern is to find the right means of reaching the target audience and to utilise it to the fullest.The consumers are also interested in the image of the companies. Therefore, the companies are constantly improving their image. They want to give out the message that they are conscious of their social responsibilities. These days most of the Indian companies show that they are working for the environment. Others claim that they are working for the education of the poor.Q. What is the main reason why advertising agencies have shifted towards utilizing the internet and Facebook for reaching consumers?a)Consumers now prefer to read newspapers and watch television programmes on the internet.b)Advertising agencies find it easier to target consumers through the internet and Facebook.c)Traditional methods of advertising in television and newspaper are no longer effective.d)Consumers are more interested in the image of companies rather than the content of their message.Correct answer is option 'B'. Can you explain this answer? for CLAT 2025 is part of CLAT preparation. The Question and answers have been prepared according to the CLAT exam syllabus. Information about Directions: Read the following passage and answer the question.The entire world of advertising is changing. Internet has made a special place. The advertising agencies are targeting the consumers by leaving the traditional methods of advertising in television and newspaper. The consumers read their paper and watch television programmes on the internet nowadays. They watch programmes as per their convenience. It is for this reason that the advertising agencies have to search for newer ways to reach out to the consumers. Now, they take the help of internet and Facebook.Today the consumer has become very aware. Before buying a commodity, he researches extensively on the internet. He sees what other consumers have to say about the product by going through their reviews.Today the companies are not concerned about the content of their message to the consumers or how creative the message is. Their concern is to find the right means of reaching the target audience and to utilise it to the fullest.The consumers are also interested in the image of the companies. Therefore, the companies are constantly improving their image. They want to give out the message that they are conscious of their social responsibilities. These days most of the Indian companies show that they are working for the environment. Others claim that they are working for the education of the poor.Q. What is the main reason why advertising agencies have shifted towards utilizing the internet and Facebook for reaching consumers?a)Consumers now prefer to read newspapers and watch television programmes on the internet.b)Advertising agencies find it easier to target consumers through the internet and Facebook.c)Traditional methods of advertising in television and newspaper are no longer effective.d)Consumers are more interested in the image of companies rather than the content of their message.Correct answer is option 'B'. Can you explain this answer? covers all topics & solutions for CLAT 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Directions: Read the following passage and answer the question.The entire world of advertising is changing. Internet has made a special place. The advertising agencies are targeting the consumers by leaving the traditional methods of advertising in television and newspaper. The consumers read their paper and watch television programmes on the internet nowadays. They watch programmes as per their convenience. It is for this reason that the advertising agencies have to search for newer ways to reach out to the consumers. Now, they take the help of internet and Facebook.Today the consumer has become very aware. Before buying a commodity, he researches extensively on the internet. He sees what other consumers have to say about the product by going through their reviews.Today the companies are not concerned about the content of their message to the consumers or how creative the message is. Their concern is to find the right means of reaching the target audience and to utilise it to the fullest.The consumers are also interested in the image of the companies. Therefore, the companies are constantly improving their image. They want to give out the message that they are conscious of their social responsibilities. These days most of the Indian companies show that they are working for the environment. Others claim that they are working for the education of the poor.Q. What is the main reason why advertising agencies have shifted towards utilizing the internet and Facebook for reaching consumers?a)Consumers now prefer to read newspapers and watch television programmes on the internet.b)Advertising agencies find it easier to target consumers through the internet and Facebook.c)Traditional methods of advertising in television and newspaper are no longer effective.d)Consumers are more interested in the image of companies rather than the content of their message.Correct answer is option 'B'. Can you explain this answer?.
Directions: Read the following passage and answer the question.The entire world of advertising is changing. Internet has made a special place. The advertising agencies are targeting the consumers by leaving the traditional methods of advertising in television and newspaper. The consumers read their paper and watch television programmes on the internet nowadays. They watch programmes as per their convenience. It is for this reason that the advertising agencies have to search for newer ways to reach out to the consumers. Now, they take the help of internet and Facebook.Today the consumer has become very aware. Before buying a commodity, he researches extensively on the internet. He sees what other consumers have to say about the product by going through their reviews.Today the companies are not concerned about the content of their message to the consumers or how creative the message is. Their concern is to find the right means of reaching the target audience and to utilise it to the fullest.The consumers are also interested in the image of the companies. Therefore, the companies are constantly improving their image. They want to give out the message that they are conscious of their social responsibilities. These days most of the Indian companies show that they are working for the environment. Others claim that they are working for the education of the poor.Q. What is the main reason why advertising agencies have shifted towards utilizing the internet and Facebook for reaching consumers?a)Consumers now prefer to read newspapers and watch television programmes on the internet.b)Advertising agencies find it easier to target consumers through the internet and Facebook.c)Traditional methods of advertising in television and newspaper are no longer effective.d)Consumers are more interested in the image of companies rather than the content of their message.Correct answer is option 'B'. Can you explain this answer? for CLAT 2025 is part of CLAT preparation. The Question and answers have been prepared according to the CLAT exam syllabus. Information about Directions: Read the following passage and answer the question.The entire world of advertising is changing. Internet has made a special place. The advertising agencies are targeting the consumers by leaving the traditional methods of advertising in television and newspaper. The consumers read their paper and watch television programmes on the internet nowadays. They watch programmes as per their convenience. It is for this reason that the advertising agencies have to search for newer ways to reach out to the consumers. Now, they take the help of internet and Facebook.Today the consumer has become very aware. Before buying a commodity, he researches extensively on the internet. He sees what other consumers have to say about the product by going through their reviews.Today the companies are not concerned about the content of their message to the consumers or how creative the message is. Their concern is to find the right means of reaching the target audience and to utilise it to the fullest.The consumers are also interested in the image of the companies. Therefore, the companies are constantly improving their image. They want to give out the message that they are conscious of their social responsibilities. These days most of the Indian companies show that they are working for the environment. Others claim that they are working for the education of the poor.Q. What is the main reason why advertising agencies have shifted towards utilizing the internet and Facebook for reaching consumers?a)Consumers now prefer to read newspapers and watch television programmes on the internet.b)Advertising agencies find it easier to target consumers through the internet and Facebook.c)Traditional methods of advertising in television and newspaper are no longer effective.d)Consumers are more interested in the image of companies rather than the content of their message.Correct answer is option 'B'. Can you explain this answer? covers all topics & solutions for CLAT 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Directions: Read the following passage and answer the question.The entire world of advertising is changing. Internet has made a special place. The advertising agencies are targeting the consumers by leaving the traditional methods of advertising in television and newspaper. The consumers read their paper and watch television programmes on the internet nowadays. They watch programmes as per their convenience. It is for this reason that the advertising agencies have to search for newer ways to reach out to the consumers. Now, they take the help of internet and Facebook.Today the consumer has become very aware. Before buying a commodity, he researches extensively on the internet. He sees what other consumers have to say about the product by going through their reviews.Today the companies are not concerned about the content of their message to the consumers or how creative the message is. Their concern is to find the right means of reaching the target audience and to utilise it to the fullest.The consumers are also interested in the image of the companies. Therefore, the companies are constantly improving their image. They want to give out the message that they are conscious of their social responsibilities. These days most of the Indian companies show that they are working for the environment. Others claim that they are working for the education of the poor.Q. What is the main reason why advertising agencies have shifted towards utilizing the internet and Facebook for reaching consumers?a)Consumers now prefer to read newspapers and watch television programmes on the internet.b)Advertising agencies find it easier to target consumers through the internet and Facebook.c)Traditional methods of advertising in television and newspaper are no longer effective.d)Consumers are more interested in the image of companies rather than the content of their message.Correct answer is option 'B'. Can you explain this answer?.
Solutions for Directions: Read the following passage and answer the question.The entire world of advertising is changing. Internet has made a special place. The advertising agencies are targeting the consumers by leaving the traditional methods of advertising in television and newspaper. The consumers read their paper and watch television programmes on the internet nowadays. They watch programmes as per their convenience. It is for this reason that the advertising agencies have to search for newer ways to reach out to the consumers. Now, they take the help of internet and Facebook.Today the consumer has become very aware. Before buying a commodity, he researches extensively on the internet. He sees what other consumers have to say about the product by going through their reviews.Today the companies are not concerned about the content of their message to the consumers or how creative the message is. Their concern is to find the right means of reaching the target audience and to utilise it to the fullest.The consumers are also interested in the image of the companies. Therefore, the companies are constantly improving their image. They want to give out the message that they are conscious of their social responsibilities. These days most of the Indian companies show that they are working for the environment. Others claim that they are working for the education of the poor.Q. What is the main reason why advertising agencies have shifted towards utilizing the internet and Facebook for reaching consumers?a)Consumers now prefer to read newspapers and watch television programmes on the internet.b)Advertising agencies find it easier to target consumers through the internet and Facebook.c)Traditional methods of advertising in television and newspaper are no longer effective.d)Consumers are more interested in the image of companies rather than the content of their message.Correct answer is option 'B'. Can you explain this answer? in English & in Hindi are available as part of our courses for CLAT.
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Here you can find the meaning of Directions: Read the following passage and answer the question.The entire world of advertising is changing. Internet has made a special place. The advertising agencies are targeting the consumers by leaving the traditional methods of advertising in television and newspaper. The consumers read their paper and watch television programmes on the internet nowadays. They watch programmes as per their convenience. It is for this reason that the advertising agencies have to search for newer ways to reach out to the consumers. Now, they take the help of internet and Facebook.Today the consumer has become very aware. Before buying a commodity, he researches extensively on the internet. He sees what other consumers have to say about the product by going through their reviews.Today the companies are not concerned about the content of their message to the consumers or how creative the message is. Their concern is to find the right means of reaching the target audience and to utilise it to the fullest.The consumers are also interested in the image of the companies. Therefore, the companies are constantly improving their image. They want to give out the message that they are conscious of their social responsibilities. These days most of the Indian companies show that they are working for the environment. Others claim that they are working for the education of the poor.Q. What is the main reason why advertising agencies have shifted towards utilizing the internet and Facebook for reaching consumers?a)Consumers now prefer to read newspapers and watch television programmes on the internet.b)Advertising agencies find it easier to target consumers through the internet and Facebook.c)Traditional methods of advertising in television and newspaper are no longer effective.d)Consumers are more interested in the image of companies rather than the content of their message.Correct answer is option 'B'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of
Directions: Read the following passage and answer the question.The entire world of advertising is changing. Internet has made a special place. The advertising agencies are targeting the consumers by leaving the traditional methods of advertising in television and newspaper. The consumers read their paper and watch television programmes on the internet nowadays. They watch programmes as per their convenience. It is for this reason that the advertising agencies have to search for newer ways to reach out to the consumers. Now, they take the help of internet and Facebook.Today the consumer has become very aware. Before buying a commodity, he researches extensively on the internet. He sees what other consumers have to say about the product by going through their reviews.Today the companies are not concerned about the content of their message to the consumers or how creative the message is. Their concern is to find the right means of reaching the target audience and to utilise it to the fullest.The consumers are also interested in the image of the companies. Therefore, the companies are constantly improving their image. They want to give out the message that they are conscious of their social responsibilities. These days most of the Indian companies show that they are working for the environment. Others claim that they are working for the education of the poor.Q. What is the main reason why advertising agencies have shifted towards utilizing the internet and Facebook for reaching consumers?a)Consumers now prefer to read newspapers and watch television programmes on the internet.b)Advertising agencies find it easier to target consumers through the internet and Facebook.c)Traditional methods of advertising in television and newspaper are no longer effective.d)Consumers are more interested in the image of companies rather than the content of their message.Correct answer is option 'B'. Can you explain this answer?, a detailed solution for Directions: Read the following passage and answer the question.The entire world of advertising is changing. Internet has made a special place. The advertising agencies are targeting the consumers by leaving the traditional methods of advertising in television and newspaper. The consumers read their paper and watch television programmes on the internet nowadays. They watch programmes as per their convenience. It is for this reason that the advertising agencies have to search for newer ways to reach out to the consumers. Now, they take the help of internet and Facebook.Today the consumer has become very aware. Before buying a commodity, he researches extensively on the internet. He sees what other consumers have to say about the product by going through their reviews.Today the companies are not concerned about the content of their message to the consumers or how creative the message is. Their concern is to find the right means of reaching the target audience and to utilise it to the fullest.The consumers are also interested in the image of the companies. Therefore, the companies are constantly improving their image. They want to give out the message that they are conscious of their social responsibilities. These days most of the Indian companies show that they are working for the environment. Others claim that they are working for the education of the poor.Q. What is the main reason why advertising agencies have shifted towards utilizing the internet and Facebook for reaching consumers?a)Consumers now prefer to read newspapers and watch television programmes on the internet.b)Advertising agencies find it easier to target consumers through the internet and Facebook.c)Traditional methods of advertising in television and newspaper are no longer effective.d)Consumers are more interested in the image of companies rather than the content of their message.Correct answer is option 'B'. Can you explain this answer? has been provided alongside types of Directions: Read the following passage and answer the question.The entire world of advertising is changing. Internet has made a special place. The advertising agencies are targeting the consumers by leaving the traditional methods of advertising in television and newspaper. The consumers read their paper and watch television programmes on the internet nowadays. They watch programmes as per their convenience. It is for this reason that the advertising agencies have to search for newer ways to reach out to the consumers. Now, they take the help of internet and Facebook.Today the consumer has become very aware. Before buying a commodity, he researches extensively on the internet. He sees what other consumers have to say about the product by going through their reviews.Today the companies are not concerned about the content of their message to the consumers or how creative the message is. Their concern is to find the right means of reaching the target audience and to utilise it to the fullest.The consumers are also interested in the image of the companies. Therefore, the companies are constantly improving their image. They want to give out the message that they are conscious of their social responsibilities. These days most of the Indian companies show that they are working for the environment. Others claim that they are working for the education of the poor.Q. What is the main reason why advertising agencies have shifted towards utilizing the internet and Facebook for reaching consumers?a)Consumers now prefer to read newspapers and watch television programmes on the internet.b)Advertising agencies find it easier to target consumers through the internet and Facebook.c)Traditional methods of advertising in television and newspaper are no longer effective.d)Consumers are more interested in the image of companies rather than the content of their message.Correct answer is option 'B'. Can you explain this answer? theory, EduRev gives you an
ample number of questions to practice Directions: Read the following passage and answer the question.The entire world of advertising is changing. Internet has made a special place. The advertising agencies are targeting the consumers by leaving the traditional methods of advertising in television and newspaper. The consumers read their paper and watch television programmes on the internet nowadays. They watch programmes as per their convenience. It is for this reason that the advertising agencies have to search for newer ways to reach out to the consumers. Now, they take the help of internet and Facebook.Today the consumer has become very aware. Before buying a commodity, he researches extensively on the internet. He sees what other consumers have to say about the product by going through their reviews.Today the companies are not concerned about the content of their message to the consumers or how creative the message is. Their concern is to find the right means of reaching the target audience and to utilise it to the fullest.The consumers are also interested in the image of the companies. Therefore, the companies are constantly improving their image. They want to give out the message that they are conscious of their social responsibilities. These days most of the Indian companies show that they are working for the environment. Others claim that they are working for the education of the poor.Q. What is the main reason why advertising agencies have shifted towards utilizing the internet and Facebook for reaching consumers?a)Consumers now prefer to read newspapers and watch television programmes on the internet.b)Advertising agencies find it easier to target consumers through the internet and Facebook.c)Traditional methods of advertising in television and newspaper are no longer effective.d)Consumers are more interested in the image of companies rather than the content of their message.Correct answer is option 'B'. Can you explain this answer? tests, examples and also practice CLAT tests.
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