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Question: Read the following case and choose the best alternative.
Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.
What approach should Mr. Arora implement and why?
  • a)
    Direct marketing as it is tried and tested as a marketing approach.
  • b)
    Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.
  • c)
    Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.
  • d)
    Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.
Correct answer is option 'B'. Can you explain this answer?
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Most Upvoted Answer
Question: Read the following case and choose the best alternative.Mr....
The first sentence of the case study is the one that clinches the entire argument. The FMCG industry works on branding and for any new company to make its mark, it has to spend a lot of money on increasing brand consciousness among its consumers.
Option 2 is the correct option as it takes care of this aspect of marketing.
Option 1 is incorrect because of its simplistic nature. The advantage of direct marketing has been mentioned but it has not been effectively offset by the advantage of indirect marketing.
Option 3 assumes that Mr. Arora’s company does not have an advertising budget. A new FMCG company has no choice but to advertise since its products are consumer products.
Options 4 fall for the same errors of misconception. There is nothing that proves that indirect marketing is unique and innovative. Similarly, theories that look good on paper but are not proven in the real world are always a risky prospect.
Hence, the correct answer is option 2.
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Question: Read the following case and choose the best alternative.Mr....
Importance of Brand Awareness
Mr. Arora's decision should prioritize brand awareness, especially for a new company like his.
Direct Marketing Benefits
- Consumer Recognition: Direct marketing focuses on advertising, fostering consumer awareness of 'Serenade Hand Wash.'
- Building Trust: Establishing a recognizable brand is crucial for gaining consumer trust, which is vital for long-term success.
- Market Positioning: Direct marketing helps position the product in the competitive FMCG landscape, making it stand out against established brands.
Indirect Marketing Risks
- Limited Visibility: Relying on low-level distributors may not adequately promote the product, leading to poor consumer recognition.
- Brand Image: Indirect marketing can dilute the brand image if the product isn’t presented effectively in stores.
Strategic Focus
- Long-Term Growth: While indirect marketing may save costs in the short term, investing in direct marketing lays a solid foundation for future growth.
- Cost-Effectiveness: Although direct marketing requires a higher initial investment, the returns in brand loyalty and market share can outweigh the costs.
Conclusion
Given that 'Serenade Hand Wash' is from a new company, creating a strong brand presence through direct marketing is essential. This approach not only enhances immediate visibility but also establishes a loyal customer base that can translate into sustainable business success. Therefore, option 'B' is the most strategic choice for Mr. Arora.
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Question: Read the following case and choose the best alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.What approach should Mr. Arora implement and why?a)Direct marketing as it is tried and tested as a marketing approach.b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.Correct answer is option 'B'. Can you explain this answer?
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Question: Read the following case and choose the best alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.What approach should Mr. Arora implement and why?a)Direct marketing as it is tried and tested as a marketing approach.b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.Correct answer is option 'B'. Can you explain this answer? for CAT 2025 is part of CAT preparation. The Question and answers have been prepared according to the CAT exam syllabus. Information about Question: Read the following case and choose the best alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.What approach should Mr. Arora implement and why?a)Direct marketing as it is tried and tested as a marketing approach.b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.Correct answer is option 'B'. Can you explain this answer? covers all topics & solutions for CAT 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Question: Read the following case and choose the best alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.What approach should Mr. Arora implement and why?a)Direct marketing as it is tried and tested as a marketing approach.b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.Correct answer is option 'B'. Can you explain this answer?.
Solutions for Question: Read the following case and choose the best alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.What approach should Mr. Arora implement and why?a)Direct marketing as it is tried and tested as a marketing approach.b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.Correct answer is option 'B'. Can you explain this answer? in English & in Hindi are available as part of our courses for CAT. Download more important topics, notes, lectures and mock test series for CAT Exam by signing up for free.
Here you can find the meaning of Question: Read the following case and choose the best alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.What approach should Mr. Arora implement and why?a)Direct marketing as it is tried and tested as a marketing approach.b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.Correct answer is option 'B'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of Question: Read the following case and choose the best alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.What approach should Mr. Arora implement and why?a)Direct marketing as it is tried and tested as a marketing approach.b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.Correct answer is option 'B'. Can you explain this answer?, a detailed solution for Question: Read the following case and choose the best alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.What approach should Mr. Arora implement and why?a)Direct marketing as it is tried and tested as a marketing approach.b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.Correct answer is option 'B'. Can you explain this answer? has been provided alongside types of Question: Read the following case and choose the best alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.What approach should Mr. Arora implement and why?a)Direct marketing as it is tried and tested as a marketing approach.b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.Correct answer is option 'B'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice Question: Read the following case and choose the best alternative.Mr. Arora, the marketing head of a new FMCG based company with limited reach, has to take a call between direct and indirect marketing of the company’s latest product ‘Serenade Hand Wash’. Whereas direct marketing involves the much tried and tested path of advertising and consumer awareness, indirect marketing deals with striking deals with low level distributors to increase inventory stocks of the company’s product so it is sold more as compared to other companies’ products. Obvious to say, indirect marketing is risky but cheaper than direct marketing.What approach should Mr. Arora implement and why?a)Direct marketing as it is tried and tested as a marketing approach.b)Direct marketing because, it being a new company, it is important for the product brand to become known to consumers.c)Indirect marketing because a new company does not have a large advertising budget and should look for ways to cut down costs.d)Indirect marketing as new innovative methods have time and time again proved themselves in terms of returns.Correct answer is option 'B'. Can you explain this answer? tests, examples and also practice CAT tests.
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