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Email from Marketing Director to Marketing Researcher on October 4, 2011.
As you know, our revenue growth rate has declined for the past three quarters. To address this, I suggest that we initiate a massive advertising buy. On three separate occasions, in 1978, 1987, and 1993, we have responded to falling revenues by increasing our advertising expenditures by 30%. On all three occasions, within one quarter, our revenues began to increase again. Therefore, if we increase the number of advertisements targeted at our top consumers by 30%, we will once again increase our revenues.
Since our top consumers are females aged 15 − 25, compile a list of the top two television programs watched by that group. Also research the prices for a 30-second commercial for each television program.
Email from Marketing Researcher to Marketing Director on October 10, 2011.
We’ve hit a slight complication in our research. While we’ve had no problem determining the top two programs and advertising prices for each, we’ve realized that there is a fair amount of overlap between the viewers of the two programs. We’ve found that 80% of the audience for Hart Attack also watches Blonde Fury.
I’ll send you the chart summarizing the audience size and advertising prices tomorrow.

MEMORANDUM
TO: Marketing Director
FROM: Marketing Researcher
DATE:
October 11, 2011
RE: Market Research Results
The attached chart presents the results from our research on the top 2 television programs for Females aged 15-25.
Q. Consider each of the following statements. Based upon the information contained in the two emails and the memoranda, determine whether each statement is an assumption made by the Marketing Director.
Increasing the number of advertisements has a similar effect on revenues as increasing the amount of money spent on advertising expenditures.
  • a)
    Yes
  • b)
    No
Correct answer is option 'A'. Can you explain this answer?
Most Upvoted Answer
Email from Marketing Director to Marketing Researcher on October 4, 20...
In Email #1, the Marketing Director states that the company previously had increased advertisement expenditures and now plans to increase the number of advertisements. This assumes that the effects are similar.
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Email from Marketing Director to Marketing Researcher on October 4, 2011.As you know, our revenue growth rate has declined for the past three quarters. To address this, I suggest that we initiate a massive advertising buy. On three separate occasions, in 1978, 1987, and 1993, we have responded to falling revenues by increasing our advertising expenditures by 30%. On all three occasions, within one quarter, our revenues began to increase again. Therefore, if we increase the number of advertisements targeted at our top consumers by 30%, we will once again increase our revenues.Since our top consumers are females aged 15 − 25, compile a list of the top two television programs watched by that group. Also research the prices for a 30-second commercial for each television program.Email from Marketing Researcher to Marketing Director on October 10, 2011.We’ve hit a slight complication in our research. While we’ve had no problem determining the top two programs and advertising prices for each, we’ve realized that there is a fair amount of overlap between the viewers of the two programs. We’ve found that 80% of the audience for Hart Attack also watches Blonde Fury.I’ll send you the chart summarizing the audience size and advertising prices tomorrow.MEMORANDUMTO: Marketing DirectorFROM: Marketing ResearcherDATE:October 11, 2011RE: Market Research ResultsThe attached chart presents the results from our research on the top 2television programs for Females aged 15-25.Q.Consider each of the following statements. Based upon the informationcontained in the two emails and the memoranda, determine whether eachstatement is an assumption made by the Marketing Director.Television advertisements remain as effective at reachinga targeted audience as they were in the past.

Email from Marketing Director to Marketing Researcher on October 4, 2011.As you know, our revenue growth rate has declined for the past three quarters. To address this, I suggest that we initiate a massive advertising buy. On three separate occasions, in 1978, 1987, and 1993, we have responded to falling revenues by increasing our advertising expenditures by 30%. On all three occasions, within one quarter, our revenues began to increase again. Therefore, if we increase the number of advertisements targeted at our top consumers by 30%, we will once again increase our revenues.Since our top consumers are females aged 15 − 25, compile a list of the top two television programs watched by that group. Also research the prices for a 30-second commercial for each television program.Email from Marketing Researcher to Marketing Director on October 10, 2011.We’ve hit a slight complication in our research. While we’ve had no problem determining the top two programs and advertising prices for each, we’ve realized that there is a fair amount of overlap between the viewers of the two programs. We’ve found that 80% of the audience for Hart Attack also watches Blonde Fury.I’ll send you the chart summarizing the audience size and advertising prices tomorrow.MEMORANDUMTO: Marketing DirectorFROM: Marketing ResearcherDATE:October 11, 2011RE: Market Research ResultsThe attached chart presents the results from our research on the top 2television programs for Females aged 15-25.Q.Consider each of the following statements. Does the information in thememo and the table support the inference as stated?Hart Attack has a higher ratio of viewers per dollar spenton advertising than Blonde Fury.

Email from Marketing Director to Marketing Researcher on October 4, 2011.As you know, our revenue growth rate has declined for the past three quarters. To address this, I suggest that we initiate a massive advertising buy. On three separate occasions, in 1978, 1987, and 1993, we have responded to falling revenues by increasing our advertising expenditures by 30%. On all three occasions, within one quarter, our revenues began to increase again. Therefore, if we increase the number of advertisements targeted at our top consumers by 30%, we will once again increase our revenues.Since our top consumers are females aged 15 − 25, compile a list of the top two television programs watched by that group. Also research the prices for a 30-second commercial for each television program.Email from Marketing Researcher to Marketing Director on October 10, 2011.We’ve hit a slight complication in our research. While we’ve had no problem determining the top two programs and advertising prices for each, we’ve realized that there is a fair amount of overlap between the viewers of the two programs. We’ve found that 80% of the audience for Hart Attack also watches Blonde Fury.I’ll send you the chart summarizing the audience size and advertising prices tomorrow.MEMORANDUMTO: Marketing DirectorFROM: Marketing ResearcherDATE:October 11, 2011RE: Market Research ResultsThe attached chart presents the results from our research on the top 2television programs for Females aged 15-25.Q.Consider each of the following statements. Does the information in thememo and the table support the inference as stated?Advertisements are more expensive during higher ratedprograms.

As Internet marketing has matured, it has driven two trends: a narrower focus on pitching specific consumer groups and a more robust effort to measure the outcomes of marketing campaigns. In the pre-Internet world, advertisers were content to pay for television commercials whose audience was relatively broad and whose effect was not easily quantifiable. While a company might use viewership ratings to get general data about the size and demographics of the audience for its commercials, there was no way to measure the extent to which these commercials translated into actual sales.In contrast, many companies are now moving their marketing dollars away from traditional advertising outlets towards Internet-based campaigns that can target specific consumer groups and quantify the return on marketing investments. For example, pay-per-click search engines allow companies to pay for small text advertisements that are displayed only when users search for specific words relevant to the products and services sold by that company.A company is charged only when a consumer clicks on the ad and is directed to the company’s website, thereby ensuring that the company’s advertising dollars are spent capturing consumers that demonstrate some interest in its offerings. Further, using sophisticated web-analytic technology, companies can track a consumer’s online behavior and determine the exact amount of any online purchases made.Though hailed as more cost-effective, Internet advertising has its limits. Proponents of print media argue that newspaper ads more effectively promote brand awareness and thereby provide better value. Further, fraud, intense competition, and the rise of ancillary services—such as firms that companies must hire to navigate complex webtracking tools—render Internet marketing more costly than some companies realize.Q.The author of the passage would be most likely to agree with which of the following statements?

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Email from Marketing Director to Marketing Researcher on October 4, 2011.As you know, our revenue growth rate has declined for the past three quarters. To address this, I suggest that we initiate a massive advertising buy. On three separate occasions, in 1978, 1987, and 1993, we have responded to falling revenues by increasing our advertising expenditures by 30%. On all three occasions, within one quarter, our revenues began to increase again. Therefore, if we increase the number of advertisements targeted at our top consumers by 30%, we will once again increase our revenues.Since our top consumers are females aged 15 − 25, compile a list of the top two television programs watched by that group. Also research the prices for a 30-second commercial for each television program.Email from Marketing Researcher to Marketing Director on October 10, 2011.We’ve hit a slight complication in our research. While we’ve had no problem determining the top two programs and advertising prices for each, we’ve realized that there is a fair amount of overlap between the viewers of the two programs. We’ve found that 80% of the audience for Hart Attack also watches Blonde Fury.I’ll send you the chart summarizing the audience size and advertising prices tomorrow.MEMORANDUMTO: Marketing DirectorFROM: Marketing ResearcherDATE:October 11, 2011RE: Market Research ResultsThe attached chart presents the results from our research on the top 2television programs for Females aged 15-25.Q.Consider each of the following statements. Based upon the informationcontained in the two emails and the memoranda, determine whether eachstatement is an assumption made by the Marketing Director.Increasing the number of advertisements has a similareffect on revenues as increasing the amount of money spent onadvertising expenditures.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer?
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Email from Marketing Director to Marketing Researcher on October 4, 2011.As you know, our revenue growth rate has declined for the past three quarters. To address this, I suggest that we initiate a massive advertising buy. On three separate occasions, in 1978, 1987, and 1993, we have responded to falling revenues by increasing our advertising expenditures by 30%. On all three occasions, within one quarter, our revenues began to increase again. Therefore, if we increase the number of advertisements targeted at our top consumers by 30%, we will once again increase our revenues.Since our top consumers are females aged 15 − 25, compile a list of the top two television programs watched by that group. Also research the prices for a 30-second commercial for each television program.Email from Marketing Researcher to Marketing Director on October 10, 2011.We’ve hit a slight complication in our research. While we’ve had no problem determining the top two programs and advertising prices for each, we’ve realized that there is a fair amount of overlap between the viewers of the two programs. We’ve found that 80% of the audience for Hart Attack also watches Blonde Fury.I’ll send you the chart summarizing the audience size and advertising prices tomorrow.MEMORANDUMTO: Marketing DirectorFROM: Marketing ResearcherDATE:October 11, 2011RE: Market Research ResultsThe attached chart presents the results from our research on the top 2television programs for Females aged 15-25.Q.Consider each of the following statements. Based upon the informationcontained in the two emails and the memoranda, determine whether eachstatement is an assumption made by the Marketing Director.Increasing the number of advertisements has a similareffect on revenues as increasing the amount of money spent onadvertising expenditures.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer? for GMAT 2024 is part of GMAT preparation. The Question and answers have been prepared according to the GMAT exam syllabus. Information about Email from Marketing Director to Marketing Researcher on October 4, 2011.As you know, our revenue growth rate has declined for the past three quarters. To address this, I suggest that we initiate a massive advertising buy. On three separate occasions, in 1978, 1987, and 1993, we have responded to falling revenues by increasing our advertising expenditures by 30%. On all three occasions, within one quarter, our revenues began to increase again. Therefore, if we increase the number of advertisements targeted at our top consumers by 30%, we will once again increase our revenues.Since our top consumers are females aged 15 − 25, compile a list of the top two television programs watched by that group. Also research the prices for a 30-second commercial for each television program.Email from Marketing Researcher to Marketing Director on October 10, 2011.We’ve hit a slight complication in our research. While we’ve had no problem determining the top two programs and advertising prices for each, we’ve realized that there is a fair amount of overlap between the viewers of the two programs. We’ve found that 80% of the audience for Hart Attack also watches Blonde Fury.I’ll send you the chart summarizing the audience size and advertising prices tomorrow.MEMORANDUMTO: Marketing DirectorFROM: Marketing ResearcherDATE:October 11, 2011RE: Market Research ResultsThe attached chart presents the results from our research on the top 2television programs for Females aged 15-25.Q.Consider each of the following statements. Based upon the informationcontained in the two emails and the memoranda, determine whether eachstatement is an assumption made by the Marketing Director.Increasing the number of advertisements has a similareffect on revenues as increasing the amount of money spent onadvertising expenditures.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer? covers all topics & solutions for GMAT 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Email from Marketing Director to Marketing Researcher on October 4, 2011.As you know, our revenue growth rate has declined for the past three quarters. To address this, I suggest that we initiate a massive advertising buy. On three separate occasions, in 1978, 1987, and 1993, we have responded to falling revenues by increasing our advertising expenditures by 30%. On all three occasions, within one quarter, our revenues began to increase again. Therefore, if we increase the number of advertisements targeted at our top consumers by 30%, we will once again increase our revenues.Since our top consumers are females aged 15 − 25, compile a list of the top two television programs watched by that group. Also research the prices for a 30-second commercial for each television program.Email from Marketing Researcher to Marketing Director on October 10, 2011.We’ve hit a slight complication in our research. While we’ve had no problem determining the top two programs and advertising prices for each, we’ve realized that there is a fair amount of overlap between the viewers of the two programs. We’ve found that 80% of the audience for Hart Attack also watches Blonde Fury.I’ll send you the chart summarizing the audience size and advertising prices tomorrow.MEMORANDUMTO: Marketing DirectorFROM: Marketing ResearcherDATE:October 11, 2011RE: Market Research ResultsThe attached chart presents the results from our research on the top 2television programs for Females aged 15-25.Q.Consider each of the following statements. Based upon the informationcontained in the two emails and the memoranda, determine whether eachstatement is an assumption made by the Marketing Director.Increasing the number of advertisements has a similareffect on revenues as increasing the amount of money spent onadvertising expenditures.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer?.
Solutions for Email from Marketing Director to Marketing Researcher on October 4, 2011.As you know, our revenue growth rate has declined for the past three quarters. To address this, I suggest that we initiate a massive advertising buy. On three separate occasions, in 1978, 1987, and 1993, we have responded to falling revenues by increasing our advertising expenditures by 30%. On all three occasions, within one quarter, our revenues began to increase again. Therefore, if we increase the number of advertisements targeted at our top consumers by 30%, we will once again increase our revenues.Since our top consumers are females aged 15 − 25, compile a list of the top two television programs watched by that group. Also research the prices for a 30-second commercial for each television program.Email from Marketing Researcher to Marketing Director on October 10, 2011.We’ve hit a slight complication in our research. While we’ve had no problem determining the top two programs and advertising prices for each, we’ve realized that there is a fair amount of overlap between the viewers of the two programs. We’ve found that 80% of the audience for Hart Attack also watches Blonde Fury.I’ll send you the chart summarizing the audience size and advertising prices tomorrow.MEMORANDUMTO: Marketing DirectorFROM: Marketing ResearcherDATE:October 11, 2011RE: Market Research ResultsThe attached chart presents the results from our research on the top 2television programs for Females aged 15-25.Q.Consider each of the following statements. Based upon the informationcontained in the two emails and the memoranda, determine whether eachstatement is an assumption made by the Marketing Director.Increasing the number of advertisements has a similareffect on revenues as increasing the amount of money spent onadvertising expenditures.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer? in English & in Hindi are available as part of our courses for GMAT. Download more important topics, notes, lectures and mock test series for GMAT Exam by signing up for free.
Here you can find the meaning of Email from Marketing Director to Marketing Researcher on October 4, 2011.As you know, our revenue growth rate has declined for the past three quarters. To address this, I suggest that we initiate a massive advertising buy. On three separate occasions, in 1978, 1987, and 1993, we have responded to falling revenues by increasing our advertising expenditures by 30%. On all three occasions, within one quarter, our revenues began to increase again. Therefore, if we increase the number of advertisements targeted at our top consumers by 30%, we will once again increase our revenues.Since our top consumers are females aged 15 − 25, compile a list of the top two television programs watched by that group. Also research the prices for a 30-second commercial for each television program.Email from Marketing Researcher to Marketing Director on October 10, 2011.We’ve hit a slight complication in our research. While we’ve had no problem determining the top two programs and advertising prices for each, we’ve realized that there is a fair amount of overlap between the viewers of the two programs. We’ve found that 80% of the audience for Hart Attack also watches Blonde Fury.I’ll send you the chart summarizing the audience size and advertising prices tomorrow.MEMORANDUMTO: Marketing DirectorFROM: Marketing ResearcherDATE:October 11, 2011RE: Market Research ResultsThe attached chart presents the results from our research on the top 2television programs for Females aged 15-25.Q.Consider each of the following statements. Based upon the informationcontained in the two emails and the memoranda, determine whether eachstatement is an assumption made by the Marketing Director.Increasing the number of advertisements has a similareffect on revenues as increasing the amount of money spent onadvertising expenditures.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of Email from Marketing Director to Marketing Researcher on October 4, 2011.As you know, our revenue growth rate has declined for the past three quarters. To address this, I suggest that we initiate a massive advertising buy. On three separate occasions, in 1978, 1987, and 1993, we have responded to falling revenues by increasing our advertising expenditures by 30%. On all three occasions, within one quarter, our revenues began to increase again. Therefore, if we increase the number of advertisements targeted at our top consumers by 30%, we will once again increase our revenues.Since our top consumers are females aged 15 − 25, compile a list of the top two television programs watched by that group. Also research the prices for a 30-second commercial for each television program.Email from Marketing Researcher to Marketing Director on October 10, 2011.We’ve hit a slight complication in our research. While we’ve had no problem determining the top two programs and advertising prices for each, we’ve realized that there is a fair amount of overlap between the viewers of the two programs. We’ve found that 80% of the audience for Hart Attack also watches Blonde Fury.I’ll send you the chart summarizing the audience size and advertising prices tomorrow.MEMORANDUMTO: Marketing DirectorFROM: Marketing ResearcherDATE:October 11, 2011RE: Market Research ResultsThe attached chart presents the results from our research on the top 2television programs for Females aged 15-25.Q.Consider each of the following statements. Based upon the informationcontained in the two emails and the memoranda, determine whether eachstatement is an assumption made by the Marketing Director.Increasing the number of advertisements has a similareffect on revenues as increasing the amount of money spent onadvertising expenditures.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer?, a detailed solution for Email from Marketing Director to Marketing Researcher on October 4, 2011.As you know, our revenue growth rate has declined for the past three quarters. To address this, I suggest that we initiate a massive advertising buy. On three separate occasions, in 1978, 1987, and 1993, we have responded to falling revenues by increasing our advertising expenditures by 30%. On all three occasions, within one quarter, our revenues began to increase again. Therefore, if we increase the number of advertisements targeted at our top consumers by 30%, we will once again increase our revenues.Since our top consumers are females aged 15 − 25, compile a list of the top two television programs watched by that group. Also research the prices for a 30-second commercial for each television program.Email from Marketing Researcher to Marketing Director on October 10, 2011.We’ve hit a slight complication in our research. While we’ve had no problem determining the top two programs and advertising prices for each, we’ve realized that there is a fair amount of overlap between the viewers of the two programs. We’ve found that 80% of the audience for Hart Attack also watches Blonde Fury.I’ll send you the chart summarizing the audience size and advertising prices tomorrow.MEMORANDUMTO: Marketing DirectorFROM: Marketing ResearcherDATE:October 11, 2011RE: Market Research ResultsThe attached chart presents the results from our research on the top 2television programs for Females aged 15-25.Q.Consider each of the following statements. Based upon the informationcontained in the two emails and the memoranda, determine whether eachstatement is an assumption made by the Marketing Director.Increasing the number of advertisements has a similareffect on revenues as increasing the amount of money spent onadvertising expenditures.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer? has been provided alongside types of Email from Marketing Director to Marketing Researcher on October 4, 2011.As you know, our revenue growth rate has declined for the past three quarters. To address this, I suggest that we initiate a massive advertising buy. On three separate occasions, in 1978, 1987, and 1993, we have responded to falling revenues by increasing our advertising expenditures by 30%. On all three occasions, within one quarter, our revenues began to increase again. Therefore, if we increase the number of advertisements targeted at our top consumers by 30%, we will once again increase our revenues.Since our top consumers are females aged 15 − 25, compile a list of the top two television programs watched by that group. Also research the prices for a 30-second commercial for each television program.Email from Marketing Researcher to Marketing Director on October 10, 2011.We’ve hit a slight complication in our research. While we’ve had no problem determining the top two programs and advertising prices for each, we’ve realized that there is a fair amount of overlap between the viewers of the two programs. We’ve found that 80% of the audience for Hart Attack also watches Blonde Fury.I’ll send you the chart summarizing the audience size and advertising prices tomorrow.MEMORANDUMTO: Marketing DirectorFROM: Marketing ResearcherDATE:October 11, 2011RE: Market Research ResultsThe attached chart presents the results from our research on the top 2television programs for Females aged 15-25.Q.Consider each of the following statements. Based upon the informationcontained in the two emails and the memoranda, determine whether eachstatement is an assumption made by the Marketing Director.Increasing the number of advertisements has a similareffect on revenues as increasing the amount of money spent onadvertising expenditures.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice Email from Marketing Director to Marketing Researcher on October 4, 2011.As you know, our revenue growth rate has declined for the past three quarters. To address this, I suggest that we initiate a massive advertising buy. On three separate occasions, in 1978, 1987, and 1993, we have responded to falling revenues by increasing our advertising expenditures by 30%. On all three occasions, within one quarter, our revenues began to increase again. Therefore, if we increase the number of advertisements targeted at our top consumers by 30%, we will once again increase our revenues.Since our top consumers are females aged 15 − 25, compile a list of the top two television programs watched by that group. Also research the prices for a 30-second commercial for each television program.Email from Marketing Researcher to Marketing Director on October 10, 2011.We’ve hit a slight complication in our research. While we’ve had no problem determining the top two programs and advertising prices for each, we’ve realized that there is a fair amount of overlap between the viewers of the two programs. We’ve found that 80% of the audience for Hart Attack also watches Blonde Fury.I’ll send you the chart summarizing the audience size and advertising prices tomorrow.MEMORANDUMTO: Marketing DirectorFROM: Marketing ResearcherDATE:October 11, 2011RE: Market Research ResultsThe attached chart presents the results from our research on the top 2television programs for Females aged 15-25.Q.Consider each of the following statements. Based upon the informationcontained in the two emails and the memoranda, determine whether eachstatement is an assumption made by the Marketing Director.Increasing the number of advertisements has a similareffect on revenues as increasing the amount of money spent onadvertising expenditures.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer? tests, examples and also practice GMAT tests.
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