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E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.
What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?
E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.
Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.
Graph 1—Attached to the research associate’s November 12, 1:35 p.m. message
Q. Consider each of the following statements. Does the information in the three sources support the inference as stated?
Based on the company’s typical practices, radio advertising should be discontinued in 2011.
  • a)
    Yes
  • b)
    No
Correct answer is option 'A'. Can you explain this answer?
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E-mail 1—E-mail from marketing director to research associate No...
In E-mail 2, the research associate explains that the company typically does not repeat campaigns in media that return less than 20 percent in any quarter. Radio advertising returned less than 20 percent in every quarter of 2010, so based on the company’s practices, the radio campaign should be discontinued.
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E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?To increase total advertising returns, the company’s Internet campaign might be expanded during 3rd quarter 2011.

E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?The marketing director plans to recommend against continuing to use Internet advertising as extensively as the company has in past years.

E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?The research associate does not believe that the 2010 advertising campaign was successful as a whole.

Email from Marketing Director to Marketing Researcher on October 4, 2011.As you know, our revenue growth rate has declined for the past three quarters. To address this, I suggest that we initiate a massive advertising buy. On three separate occasions, in 1978, 1987, and 1993, we have responded to falling revenues by increasing our advertising expenditures by 30%. On all three occasions, within one quarter, our revenues began to increase again. Therefore, if we increase the number of advertisements targeted at our top consumers by 30%, we will once again increase our revenues.Since our top consumers are females aged 15 − 25, compile a list of the top two television programs watched by that group. Also research the prices for a 30-second commercial for each television program.Email from Marketing Researcher to Marketing Director on October 10, 2011.We’ve hit a slight complication in our research. While we’ve had no problem determining the top two programs and advertising prices for each, we’ve realized that there is a fair amount of overlap between the viewers of the two programs. We’ve found that 80% of the audience for Hart Attack also watches Blonde Fury.I’ll send you the chart summarizing the audience size and advertising prices tomorrow.MEMORANDUMTO: Marketing DirectorFROM: Marketing ResearcherDATE:October 11, 2011RE: Market Research ResultsThe attached chart presents the results from our research on the top 2television programs for Females aged 15-25.Q.Consider each of the following statements. Does the information in thememo and the table support the inference as stated?Hart Attack has a higher ratio of viewers per dollar spenton advertising than Blonde Fury.

Card #1In 2011, the Cornucopia Products Company (CPC) realized $100,000 in profits. Their 2011 customer base of 20,000 is relatively stable. Based on past trends, they can expect to retain that customer base in 2012. If they make no additional changes in marketing or R & D, then it is reasonable to expect their customer base in 2012 will be remain the same. Increasing their profits will depend on generating new customers either through successful advertising campaigns and or attractive fruits of research & development. The total customer base C in 2012 will be the retained customers plus any new customers. If C is their 2012 customer base in thousands, then their profit P (in thousands of dollars) is given byP = 0.01C^2 + 7C – 44Card #2In 2012, CPC can choose to invest some part of its 2011 profits in one or more forms of advertising. In everything on this card, X = money (in thousands of dollars) invested in that form of advertising, and N is the number of new customers (in thousands), on average, that form of advertising is likely to generate in 2012.1) Print MediaInvestment: no more than $10,000, due to sharply diminishing returns above that threshold.If X < 10, N = X/22) TV & Movie advertisingInvestment: minimum of $15,000If X > 15, N = 2X/3 – 103) Web-based advertisingInvestment: no lower or upper limitN = X/4Card #3In CPCs Research and Development (R & D), many new products have been developed in the past, contributing to its financial success. In 2012, CPC has already allocated a small baseline budget to ongoing R & D, without any expectation that those results will bear fruit in this calendar year. Beyond that, CPC has to decide about whether to put more money from its 2011 profits into two ongoing projects.Project A has been in development for a little over a year. It is close to completion. The most reliable data about Project A suggest if CPC makes a $10000 investment in 2011, theres an 80% chance of producing a new product that would add 5,000 new customers in 2012; if CPC makes a $30,000 investment, theres a 20% chance of producing a suite of new products that would add 30,000 new customers.Project B is a relatively new product, involving some cutting edge technology. Its very expensive, and the results are uncertain. The most reliable data about Project B suggest if CPC makes a $40000 investment in 2011, theres a 40% chance that the new products would add 50,000 new customers in 2012.Q.At what level of investment would TV & movie advertising create, on average, the same number of new customers as web based advertising?

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E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?Based on the company’s typical practices, radio advertising should be discontinued in 2011.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer?
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E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?Based on the company’s typical practices, radio advertising should be discontinued in 2011.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer? for GMAT 2025 is part of GMAT preparation. The Question and answers have been prepared according to the GMAT exam syllabus. Information about E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?Based on the company’s typical practices, radio advertising should be discontinued in 2011.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer? covers all topics & solutions for GMAT 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?Based on the company’s typical practices, radio advertising should be discontinued in 2011.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer?.
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The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?Based on the company’s typical practices, radio advertising should be discontinued in 2011.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?Based on the company’s typical practices, radio advertising should be discontinued in 2011.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer?, a detailed solution for E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?Based on the company’s typical practices, radio advertising should be discontinued in 2011.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer? has been provided alongside types of E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?Based on the company’s typical practices, radio advertising should be discontinued in 2011.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?Based on the company’s typical practices, radio advertising should be discontinued in 2011.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer? tests, examples and also practice GMAT tests.
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