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E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.
What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?
E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.
Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.
Graph 1—Attached to the research associate’s November 12, 1:35 p.m. message
Q. Consider each of the following statements. Does the information in the three sources support the inference as stated?
To increase total advertising returns, the company’s Internet campaign might be expanded during 3rd quarter 2011.
  • a)
    Yes
  • b)
    No
Correct answer is option 'A'. Can you explain this answer?
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Most Upvoted Answer
E-mail 1—E-mail from marketing director to research associate No...
The graph shows that returns from Internet advertising were strongest during 3rd quarter 2010. To increase total advertising returns, the company might expand its Internet advertising during this quarter in order to capitalize on the potential for additional gains.
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E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?Based on the company’s typical practices, radio advertising should be discontinued in 2011.

E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?The marketing director plans to recommend against continuing to use Internet advertising as extensively as the company has in past years.

E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?The research associate does not believe that the 2010 advertising campaign was successful as a whole.

Card #1In 2011, the Cornucopia Products Company (CPC) realized $100,000 in profits. Their 2011 customer base of 20,000 is relatively stable. Based on past trends, they can expect to retain that customer base in 2012. If they make no additional changes in marketing or R & D, then it is reasonable to expect their customer base in 2012 will be remain the same. Increasing their profits will depend on generating new customers either through successful advertising campaigns and or attractive fruits of research & development. The total customer base C in 2012 will be the retained customers plus any new customers. If C is their 2012 customer base in thousands, then their profit P (in thousands of dollars) is given byP = 0.01C^2 + 7C – 44Card #2In 2012, CPC can choose to invest some part of its 2011 profits in one or more forms of advertising. In everything on this card, X = money (in thousands of dollars) invested in that form of advertising, and N is the number of new customers (in thousands), on average, that form of advertising is likely to generate in 2012.1) Print MediaInvestment: no more than $10,000, due to sharply diminishing returns above that threshold.If X < 10, N = X/22) TV & Movie advertisingInvestment: minimum of $15,000If X > 15, N = 2X/3 – 103) Web-based advertisingInvestment: no lower or upper limitN = X/4Card #3In CPCs Research and Development (R & D), many new products have been developed in the past, contributing to its financial success. In 2012, CPC has already allocated a small baseline budget to ongoing R & D, without any expectation that those results will bear fruit in this calendar year. Beyond that, CPC has to decide about whether to put more money from its 2011 profits into two ongoing projects.Project A has been in development for a little over a year. It is close to completion. The most reliable data about Project A suggest if CPC makes a $10000 investment in 2011, theres an 80% chance of producing a new product that would add 5,000 new customers in 2012; if CPC makes a $30,000 investment, theres a 20% chance of producing a suite of new products that would add 30,000 new customers.Project B is a relatively new product, involving some cutting edge technology. Its very expensive, and the results are uncertain. The most reliable data about Project B suggest if CPC makes a $40000 investment in 2011, theres a 40% chance that the new products would add 50,000 new customers in 2012.Q.At what level of investment would TV & movie advertising create, on average, the same number of new customers as web based advertising?

As Internet marketing has matured, it has driven two trends: a narrower focus on pitching specific consumer groups and a more robust effort to measure the outcomes of marketing campaigns. In the pre-Internet world, advertisers were content to pay for television commercials whose audience was relatively broad and whose effect was not easily quantifiable. While a company might use viewership ratings to get general data about the size and demographics of the audience for its commercials, there was no way to measure the extent to which these commercials translated into actual sales.In contrast, many companies are now moving their marketing dollars away from traditional advertising outlets towards Internet-based campaigns that can target specific consumer groups and quantify the return on marketing investments. For example, pay-per-click search engines allow companies to pay for small text advertisements that are displayed only when users search for specific words relevant to the products and services sold by that company.A company is charged only when a consumer clicks on the ad and is directed to the company’s website, thereby ensuring that the company’s advertising dollars are spent capturing consumers that demonstrate some interest in its offerings. Further, using sophisticated web-analytic technology, companies can track a consumer’s online behavior and determine the exact amount of any online purchases made.Though hailed as more cost-effective, Internet advertising has its limits. Proponents of print media argue that newspaper ads more effectively promote brand awareness and thereby provide better value. Further, fraud, intense competition, and the rise of ancillary services—such as firms that companies must hire to navigate complex webtracking tools—render Internet marketing more costly than some companies realize.Q.The author of the passage would be most likely to agree with which of the following statements?

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E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?To increase total advertising returns, the company’s Internet campaign might be expanded during 3rd quarter 2011.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer?
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E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?To increase total advertising returns, the company’s Internet campaign might be expanded during 3rd quarter 2011.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer? for GMAT 2025 is part of GMAT preparation. The Question and answers have been prepared according to the GMAT exam syllabus. Information about E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?To increase total advertising returns, the company’s Internet campaign might be expanded during 3rd quarter 2011.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer? covers all topics & solutions for GMAT 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?To increase total advertising returns, the company’s Internet campaign might be expanded during 3rd quarter 2011.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer?.
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The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?To increase total advertising returns, the company’s Internet campaign might be expanded during 3rd quarter 2011.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?To increase total advertising returns, the company’s Internet campaign might be expanded during 3rd quarter 2011.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer?, a detailed solution for E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?To increase total advertising returns, the company’s Internet campaign might be expanded during 3rd quarter 2011.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer? has been provided alongside types of E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?To increase total advertising returns, the company’s Internet campaign might be expanded during 3rd quarter 2011.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?To increase total advertising returns, the company’s Internet campaign might be expanded during 3rd quarter 2011.a)Yesb)NoCorrect answer is option 'A'. Can you explain this answer? tests, examples and also practice GMAT tests.
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