E-mail 1andmdash;E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2andmdash;E-mail from research associate in response to marketing directorandrsquo;s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last yearandrsquo;s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1andmdash;Attached to the research associateandrsquo;s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?The marketing director plans to recommend against continuing to use Internet advertising as extensively as the company has in past years.a)Yesb)NoCorrect answer is option 'B'. Can you explain this answer?

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E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.
What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?
E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.
Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.
Graph 1—Attached to the research associate’s November 12, 1:35 p.m. message

Q. Consider each of the following statements. Does the information in the three sources support the inference as stated?

The marketing director plans to recommend against continuing to use Internet advertising as extensively as the company has in past years.

a)
Yes
b)
No

Correct answer is option 'B'. Can you explain this answer?

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E-mail 1—E-mail from marketing director to research associate No...

The marketing director does not imply an intent to recommend reducing Internet advertising. In E-mail 1, the director requests data to determine whether Internet advertising should be continued as extensively as it has been in past years.

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E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?Based on the company’s typical practices, radio advertising should be discontinued in 2011.

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E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?To increase total advertising returns, the company’s Internet campaign might be expanded during 3rd quarter 2011.

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E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?The research associate does not believe that the 2010 advertising campaign was successful as a whole.

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Email from Marketing Director to Marketing Researcher on October 4, 2011.As you know, our revenue growth rate has declined for the past three quarters. To address this, I suggest that we initiate a massive advertising buy. On three separate occasions, in 1978, 1987, and 1993, we have responded to falling revenues by increasing our advertising expenditures by 30%. On all three occasions, within one quarter, our revenues began to increase again. Therefore, if we increase the number of advertisements targeted at our top consumers by 30%, we will once again increase our revenues.Since our top consumers are females aged 15 − 25, compile a list of the top two television programs watched by that group. Also research the prices for a 30-second commercial for each television program.Email from Marketing Researcher to Marketing Director on October 10, 2011.We’ve hit a slight complication in our research. While we’ve had no problem determining the top two programs and advertising prices for each, we’ve realized that there is a fair amount of overlap between the viewers of the two programs. We’ve found that 80% of the audience for Hart Attack also watches Blonde Fury.I’ll send you the chart summarizing the audience size and advertising prices tomorrow.MEMORANDUMTO: Marketing DirectorFROM: Marketing ResearcherDATE:October 11, 2011RE: Market Research ResultsThe attached chart presents the results from our research on the top 2television programs for Females aged 15-25.Q.Consider each of the following statements. Does the information in thememo and the table support the inference as stated?Hart Attack has a higher ratio of viewers per dollar spenton advertising than Blonde Fury.

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As Internet marketing has matured, it has driven two trends: a narrower focus on pitching specific consumer groups and a more robust effort to measure the outcomes of marketing campaigns. In the pre-Internet world, advertisers were content to pay for television commercials whose audience was relatively broad and whose effect was not easily quantifiable. While a company might use viewership ratings to get general data about the size and demographics of the audience for its commercials, there was no way to measure the extent to which these commercials translated into actual sales.In contrast, many companies are now moving their marketing dollars away from traditional advertising outlets towards Internet-based campaigns that can target specific consumer groups and quantify the return on marketing investments. For example, pay-per-click search engines allow companies to pay for small text advertisements that are displayed only when users search for specific words relevant to the products and services sold by that company.A company is charged only when a consumer clicks on the ad and is directed to the company’s website, thereby ensuring that the company’s advertising dollars are spent capturing consumers that demonstrate some interest in its offerings. Further, using sophisticated web-analytic technology, companies can track a consumer’s online behavior and determine the exact amount of any online purchases made.Though hailed as more cost-effective, Internet advertising has its limits. Proponents of print media argue that newspaper ads more effectively promote brand awareness and thereby provide better value. Further, fraud, intense competition, and the rise of ancillary services—such as firms that companies must hire to navigate complex webtracking tools—render Internet marketing more costly than some companies realize.Q.The author of the passage would be most likely to agree with which of the following statements?

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E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?The marketing director plans to recommend against continuing to use Internet advertising as extensively as the company has in past years.a)Yesb)NoCorrect answer is option 'B'. Can you explain this answer?

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E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?The marketing director plans to recommend against continuing to use Internet advertising as extensively as the company has in past years.a)Yesb)NoCorrect answer is option 'B'. Can you explain this answer? for GMAT 2025 is part of GMAT preparation. The Question and answers have been prepared according to the GMAT exam syllabus. Information about E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?The marketing director plans to recommend against continuing to use Internet advertising as extensively as the company has in past years.a)Yesb)NoCorrect answer is option 'B'. Can you explain this answer? covers all topics & solutions for GMAT 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for E-mail 1—E-mail from marketing director to research associate November 12, 1:15 p.m.What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?The marketing director plans to recommend against continuing to use Internet advertising as extensively as the company has in past years.a)Yesb)NoCorrect answer is option 'B'. Can you explain this answer?.

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Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?E-mail 2—E-mail from research associate in response to marketing director’s November 12, 1:15 p.m. message November 12, 1:35 p.m.Attached is a graph that shows the return on investment from last year’s advertising campaigns. Typically we do not repeat campaigns in media that return less than 20 percent in any quarter. The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?The marketing director plans to recommend against continuing to use Internet advertising as extensively as the company has in past years.a)Yesb)NoCorrect answer is option 'B'. 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The return on investment for Internet ads was strong throughout the year, which supports continuing Internet advertising as we have in the past.Graph 1—Attached to the research associate’s November 12, 1:35 p.m. messageQ.Consider each of the following statements. Does the information in the three sources support the inference as stated?The marketing director plans to recommend against continuing to use Internet advertising as extensively as the company has in past years.a)Yesb)NoCorrect answer is option 'B'. Can you explain this answer? tests, examples and also practice GMAT tests.

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