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What is the main goal of glocalisation?
  • a)
    To promote global culture over local culture
  • b)
    To create a unique organisational culture
  • c)
    To adapt global products and services to meet the needs of local markets
  • d)
    To preserve traditional cultural forms and occupations
Correct answer is option 'C'. Can you explain this answer?
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What is the main goal of glocalisation?a)To promote global culture ove...
To adapt global products and services to meet the needs of local markets. The main goal of glocalisation is to adapt global products and services to meet the needs and preferences of local markets, which can lead to the mixing of global culture with local culture.
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Directions: Please read the passage and answer the questions that follows.The cultural effect of globalisation leads to the fear that this process poses a threat to cultures in the world. It does so, because globalisation leads to the rise of a uniform culture or what is called cultural homogenisation.The rise of a uniform culture is not tire emergence of a global culture. What we have in the name of a global culture is the imposition of western culture on the rest of the world. The culture of the politically and economically dominant society leaves its imprint on a less powerful society, and the world begins to look more like the dominant power wishes it to be. Those who make this argument often draw attention to the ‘Mc Donaldisation’ of the world, with cultures seeking to buy into the dominant American dream. This is dangerous for the whole of humanity, for it leads to the shrinking of the rich cultural heritage of the entire globe.While cultural homogenisation is an aspect of globalisation, the same process also generates preciselythe opposite effect. It leads to each culture becoming more different and distinctive. This phenomenon is called cultural heterogenisation.Q. The culture of the politically and economically dominant society leaves its imprint on a less powerful society in the form of :A. Cultural dominanceB. Shrinking of the rich cultural heritage of the entire globeC. International ex posure to the cultures of the developing nationsD. Cultural homogenisationE. More political space for die global SouthChoose the correct answer from the options given below

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What is the main goal of glocalisation?a)To promote global culture over local cultureb)To create a unique organisational culturec)To adapt global products and services to meet the needs of local marketsd)To preserve traditional cultural forms and occupationsCorrect answer is option 'C'. Can you explain this answer?
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