Non Congressism was a political strategy that advocated keeping Congress out of power. The strategy emerged in India in the 1960s as a response to the dominance of the Indian National Congress party in the political landscape. The Congress party had been in power since the country's independence in 1947 and had established a strong grip on governmental institutions and policies.

The strategy of Non Congressism aimed to challenge the hegemony of the Congress party and promote a multi-party democracy in India. It sought to create a political environment where non-Congress parties could have a fair chance of coming to power and governing the country. This strategy was supported by various opposition parties, regional parties, and individuals who were dissatisfied with the Congress party's monopoly on power.

- Emergence and Objectives of Non Congressism:
Non Congressism emerged as a response to the perceived authoritarianism and corruption within the Congress party. It aimed to bring about a more competitive political environment and create a balance of power among different political parties.

- Keeping Congress out of power:
The primary objective of Non Congressism was to prevent the Congress party from retaining power in elections. Non Congress parties sought to form alliances, unite their vote banks, and contest elections together in order to defeat the Congress candidate in each constituency.

- Promoting a multi-party democracy:
Non Congressism aimed to promote a multi-party democracy in India by encouraging the growth and participation of non-Congress parties. It sought to create a political system where power was not concentrated in the hands of a single party.

- Challenges and Impact:
Non Congressism faced several challenges, including differences among non-Congress parties, the popularity of the Congress party, and the lack of a strong alternative leadership. However, it did bring about a degree of success in certain states and regions, leading to the formation of non-Congress governments.

In conclusion, Non Congressism was a strategy that advocated keeping the Congress party out of power in India. It aimed to challenge the dominance of the Congress party, promote a multi-party democracy, and create a more competitive political environment. While it faced challenges, it did have an impact in certain regions and contributed to the diversification of political power in India.