Consider statements (A) and (B) in the context of mass media.Statement...
Understanding the Statements
Statement (A) asserts that mass media is constantly seeking ways to generate revenue. This reflects the competitive nature of the media industry, where profitability is essential for survival and growth.
Statement (B) claims that mass media earns money primarily through advertising. This is accurate, as advertising is a significant revenue stream for many media outlets, including television, radio, print, and digital platforms.
Analysis of the Statements
- Truthfulness of Statement (A):
- Mass media organizations continually explore innovative business models, content strategies, and audience engagement techniques to enhance their revenue.
- Truthfulness of Statement (B):
- Advertising plays a crucial role in funding mass media. Companies pay for ad placements, which allows media outlets to operate and produce content.
Relationship Between Statements
- Correct Explanation:
- Statement (B) accurately explains one of the key strategies (advertising) that mass media employs to fulfill the broader aim stated in (A) (making money).
- Conclusion:
- Both statements are true. Furthermore, (B) serves as a correct explanation of how mass media addresses the goal outlined in (A).
Final Answer
Thus, the correct option is (C): Both (A) and (B) are true, and (B) is a correct explanation of (A). This encapsulates the essential dynamics of how mass media operates in the pursuit of financial sustainability.
Consider statements (A) and (B) in the context of mass media.Statement...
Among the given statements, both (A) and (B) are true and (B) is correct explanation of (A).
- TV, radio and newspapers are a form of media that reaches millions of people, or the masses, across the country and the world and, thus, they are called mass media.
- The different technologies that mass media use are expensive.
- The technologies that mass media use keep changing and so a lot of money is spent on getting the latest technology.
- Due to these costs, the mass media needs a great deal of money to do its work.
- As a result, most television channels and newspapers are part of big business houses.
- Mass media is constantly thinking of ways to make money.
- One way in which the mass media earns money is by advertising different things like cars, chocolates, clothes, mobile phones, etc.
- The advertisements are shown to the audience repeatedly in the hope that people will go out and buy what is advertised.
Based on the above discussion, we can conclude that, both the statements (A) and (B) are true and (B) is correct explanation of (A).
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