Strategic Control

Marketing effectiveness review is a crucial part of strategic control in an organization. It helps in evaluating the success of marketing strategies in achieving the overall strategic goals of the company. Here's why it is considered as part of strategic control:

Evaluating Strategic Goals
- The marketing effectiveness review assesses whether the marketing activities are aligned with the strategic goals of the company. It helps in determining if the marketing efforts are contributing towards the overall success of the organization.

Monitoring Performance
- By conducting a marketing effectiveness review, the company can monitor the performance of its marketing strategies. It provides insights into what is working well and what needs improvement in order to achieve the strategic objectives.

Adapting to Changes
- Strategic control involves adapting to changes in the market environment and adjusting strategies accordingly. The marketing effectiveness review helps in identifying any changes in consumer behavior, competition, or industry trends, allowing the company to make necessary adjustments to its marketing plans.

Optimizing Resources
- By evaluating the effectiveness of marketing initiatives, the company can optimize its resources by focusing on strategies that provide the highest return on investment. This ensures that resources are allocated efficiently towards achieving the strategic goals.

In conclusion, a marketing effectiveness review is an essential component of strategic control as it helps in evaluating the success of marketing strategies in contributing towards the overall strategic objectives of the organization.