What are some recent journal articles or publications that have made s...
Here are some recent journal articles or publications that have made significant contributions to the field of commerce:
1. "The Impact of E-commerce on Firm Performance: Evidence from China" by Chen, Q., Sun, J., & Wang, S. (2020) - This article examines the impact of e-commerce on firm performance in China using a large sample of firms. The study finds that e-commerce has a positive effect on firm performance, suggesting its importance in the commerce sector.
2. "The Role of Social Media in e-Commerce: A Systematic Literature Review" by Kaur, H., & Kaur, P. (2021) - This literature review explores the role of social media in e-commerce. The authors analyze various studies to understand the impact of social media on consumers' purchasing behavior and e-commerce businesses' strategies.
3. "Blockchain Technology in Supply Chain Management: A Review of Recent Applications" by Li, C., Xu, L. D., & Zhao, S. (2019) - This review paper discusses the application of blockchain technology in supply chain management. It highlights the benefits and challenges of implementing blockchain in commerce, such as improved transparency, traceability, and efficiency.
4. "The Role of Artificial Intelligence in E-commerce: A Systematic Literature Review" by Kulkarni, S., & Nadaf, M. (2020) - This systematic literature review examines the role of artificial intelligence (AI) in e-commerce. The authors analyze various studies to understand how AI technologies, such as machine learning and natural language processing, are used in e-commerce for personalized recommendations, chatbots, and fraud detection.
5. "The Effects of Online Customer Reviews on Firm Performance in the Sharing Economy" by Zhang, X., & Zhu, F. (2018) - This study investigates the effects of online customer reviews on firm performance in the sharing economy. The authors find that positive online reviews have a significant positive impact on revenue and market share, emphasizing the importance of reputation management in e-commerce platforms.
These articles provide insights into various aspects of commerce, including the impact of e-commerce, social media, blockchain, artificial intelligence, and customer reviews on firm performance and consumer behavior.
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