Saras Aajeevika Mela: An Initiative of Ministry of Rural Development

The correct answer to the question is option 'D', Ministry of Rural Development. The Saras Aajeevika Mela is an initiative of the Ministry of Rural Development, Government of India. Let's understand the details of this initiative and its significance:

1. Saras Aajeevika Mela:
Saras Aajeevika Mela is a national-level exhibition-cum-sale event that showcases the products and skills of rural artisans and craftsmen. It aims to provide a platform for rural artisans, SHGs (Self-Help Groups), and entrepreneurs to showcase their products, interact with buyers, and enhance their market access.

2. Organizing Body:
The Ministry of Rural Development, responsible for the implementation of various rural development schemes and programs, organizes the Saras Aajeevika Mela. It works in collaboration with various state governments, NGOs, and other stakeholders to ensure the success of the event.

3. Objectives:
The primary objectives of the Saras Aajeevika Mela are:

- To promote the products and skills of rural artisans and craftsmen.
- To provide a platform for rural entrepreneurs to showcase their products and interact with potential buyers.
- To enhance the market access and visibility of rural artisans and SHGs.
- To encourage entrepreneurship and self-employment opportunities in rural areas.
- To promote rural tourism and cultural exchange.

4. Features and Activities:
The Saras Aajeevika Mela usually spans over several days and includes various features and activities, such as:

- Exhibition: Rural artisans and craftsmen exhibit their handicrafts, handlooms, textiles, traditional artworks, agricultural products, etc.
- Sale: Visitors have the opportunity to buy these unique and authentic products directly from the artisans.
- Cultural Programs: The event also includes cultural programs, folk performances, and traditional music to showcase the rich cultural heritage of rural India.
- Workshops and Skill Demonstrations: Artisans conduct workshops and skill demonstrations to showcase their craftsmanship and provide hands-on learning experiences to visitors.
- Business Networking: The event facilitates business networking and interactions between artisans, buyers, and potential investors.
- Knowledge Sessions: Experts and resource persons conduct knowledge sessions on various topics related to rural development, entrepreneurship, and skill development.

Conclusion:
The Saras Aajeevika Mela, organized by the Ministry of Rural Development, serves as a significant platform for rural artisans and entrepreneurs to showcase their products, enhance their market access, and promote rural development. It not only provides economic opportunities to rural communities but also promotes the cultural heritage of rural India.