The primary target beneficiary of the Assam government's Mukhyamantri Mahila Udyamita Abhiyan (MMUA) is rural women.

The Mukhyamantri Mahila Udyamita Abhiyan (MMUA) is a government initiative launched by the Assam government with the aim of promoting women entrepreneurship in the state. It is designed to provide various support mechanisms and incentives to women entrepreneurs, enabling them to start and grow their own businesses. The program aims to empower women by providing them with the necessary skills, knowledge, and resources to become successful entrepreneurs.

Here is a detailed explanation of why rural women are the primary target beneficiaries of the MMUA:

1. Empowering Rural Women: Rural women in Assam often face socio-economic challenges and limited access to resources and opportunities. The MMUA aims to empower these women by providing them with the necessary support to start their own businesses and become financially independent.

2. Addressing Gender Disparities: The MMUA recognizes the gender disparities that exist in the entrepreneurial ecosystem and aims to bridge the gap by providing equal opportunities for women. By focusing on rural women, the initiative aims to address the specific challenges faced by this group and promote gender equality in entrepreneurship.

3. Boosting Rural Economy: By promoting women entrepreneurship in rural areas, the MMUA aims to stimulate economic growth and development in these regions. Women-owned businesses have the potential to create employment opportunities, generate income, and contribute to the overall development of rural communities.

4. Skill Development and Training: The MMUA provides training and skill development programs specifically tailored for rural women. These programs aim to enhance their entrepreneurial skills, business management abilities, and financial literacy, enabling them to run successful businesses.

5. Access to Finance and Resources: The MMUA facilitates access to financial assistance and resources for rural women entrepreneurs. This includes providing loans, grants, and subsidies to support the establishment and expansion of their businesses. The initiative also promotes networking and collaboration opportunities to connect rural women entrepreneurs with potential investors, mentors, and business partners.

In conclusion, the Assam government's Mukhyamantri Mahila Udyamita Abhiyan (MMUA) primarily targets rural women as the beneficiaries of the initiative. By empowering rural women through skill development, access to finance, and support mechanisms, the program aims to promote women entrepreneurship, address gender disparities, and boost the rural economy.