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Which target market strategy involves offering different marketing mixes to different segments?
  • a)
    Single-segment Strategy
  • b)
    Product Specialization
  • c)
    Market Specialization
  • d)
    Full Market Coverage
Correct answer is option 'B'. Can you explain this answer?
Most Upvoted Answer
Which target market strategy involves offering different marketing mix...
Product specialization is a target market strategy where a firm specializes in a particular product and tailors it to different market segments. This allows the firm to cater to various consumer needs with tailored marketing approaches.
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Which target market strategy involves offering different marketing mixes to different segments?a)Single-segment Strategyb)Product Specializationc)Market Specializationd)Full Market CoverageCorrect answer is option 'B'. Can you explain this answer?
Question Description
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