State any two advantages and disadvantages of an interview method?
Advantages of Interview Method:
1. Rich data collection: One of the main advantages of the interview method is that it allows for in-depth and detailed data collection. Through interviews, researchers can gather rich information, insights, and perspectives from participants that may not be captured through other methods.
2. Establish rapport: Interviews provide an opportunity for researchers to establish a rapport with participants. This can lead to a more comfortable and open environment for participants to share their thoughts, feelings, and experiences, ultimately leading to more authentic and insightful data.
Disadvantages of Interview Method:
1. Time-consuming: Conducting interviews can be a time-consuming process, especially when dealing with a large number of participants. It requires scheduling, conducting, transcribing, and analyzing interviews, which can be a lengthy and labor-intensive task.
2. Subjectivity: Interviews are inherently subjective, as they rely on the interpretation and perspective of both the interviewer and the interviewee. This subjectivity can introduce bias into the data collected, as the responses given may be influenced by factors such as social desirability, interviewer bias, or participant bias.