State two advantages and disadvantages of survey method?
Advantages of Survey Method:
1. Efficiency: Surveys are a quick and efficient way to collect data from a large number of respondents. With advancements in technology, surveys can now be conducted online, via email, or even through social media platforms, allowing for a wider reach and faster data collection.
2. Standardization: Surveys provide standardized questions to all respondents, ensuring consistency in data collection. This helps in comparing responses across different groups, regions, or time periods, making it easier to analyze and draw conclusions from the data.
Disadvantages of Survey Method:
1. Response Bias: One of the major disadvantages of surveys is the potential for response bias. Respondents may not always answer truthfully or may provide socially desirable responses, leading to inaccurate data. This can skew the results and impact the validity of the survey findings.
2. Limited Depth: Surveys often provide limited depth of information as they rely on closed-ended questions with predetermined response options. This can restrict respondents from fully expressing their opinions or providing detailed explanations, leading to a lack of nuanced understanding of the topic being studied.